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Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.
You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .
The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.
Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.
Leon Carroll Marshall Professor of Marketing
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing
Assistant Professor of Marketing
James M. Kilts, Jr. Professor of Marketing
Associate Professor of Marketing
Assistant Professor of Marketing and Stevens Junior Faculty Fellow
James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing
Kilts Family Professor of Marketing
Assistant Professor of Marketing and Asness Faculty Fellow
Sears Roebuck Professor of General Management, Marketing and Behavioral Science
Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI
Professor of Marketing and True North Faculty Scholar
Assistant Professor of Marketing and Willard Graham Faculty Scholar
Professor of Marketing and Beatrice Foods Co. Faculty Scholar
Theodore O. Yntema Professor of Marketing
PhD alumni in marketing go on to successful careers at top institutions of higher education across the world.
Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.
Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.
At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.
James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.
Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.
Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.
See the full list of academic journals at Booth .
Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.
Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.
Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.
The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.
How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.
Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.
Video Transcript
Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.
Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.
Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.
Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.
PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.
Current Students
Vanessa Alwan
Salman Arif Andrew Bai
Soaham Bharti
Samuel Borislow Jieyi Chen
Sara Drango
Fatemeh Gheshlaghpour
Nicholas (Nick) Herzog
Stephanie Hong
Quoc Dang Hung (Hung) Ho
Juan Mejalenko
Natalie Moore
Timothy Schwieg
Semyon Tabanakov Jiarui (Sophie) Wang
Ningyin (Ariel) Xu
Zhen Yuan Jiaqi Yu
Shuqiong (Lydia) Zhao Grace Zhang Jingyi Zhang
The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.
Download the 2023-2024 Guidebook!
At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to research the most compelling issues facing businesses today, and Broad provides the resources to get it done.
Focused on marketing strategy, Broad’s faculty has developed four areas of research excellence:
Research in marketing.
The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.
The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors. The Ph.D. handbook provides details on the program requirements, and the curriculum schedule is presented below.
Marketing strategy.
The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.
The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.
As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.
Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:
Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the Journal of Personal Selling & Sales Management and an area editor for the Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the Journal of Marketing , the Journal of Marketing Research and the Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.
The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.
Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.
Recent publications in each of the four core areas of research are listed below.
Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming), Journal of the Academy of Marketing Science.
Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?” Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,” International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?” Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,” International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,” Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing .
Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,” Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,” Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,” Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,” Journal of Business Research , Vol. 68, Iss. 5, p978-85.
Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,” Journal of International Business Studies , 47 (1), In Press.
From the conversation, featuring ayalla ruvio forrest morgeson, from ap news, featuring forrest morgeson, get connected with broad:.
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Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024
Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.
As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.
To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.
These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.
Review the step-by-step guide on how to write your dissertation here.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.
Check our dissertation example to get an idea of how to structure your dissertation .
You can review step by step guide on how to write your dissertation here .
Review Our Best Dissertation Topics complete list.
Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.
Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.
Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.
Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.
Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.
Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies
Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.
Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.
Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.
Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.
Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.
Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.
Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.
Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.
Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.
Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.
Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.
Also read: Management Dissertation Topics
“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .
Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.
Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:
Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.
Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.
Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.
Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.
Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.
Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.
Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.
Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.
Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.
Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.
Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.
Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.
For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.
Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:
Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.
Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.
Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.
Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.
Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.
Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.
Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.
Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.
Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.
Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.
Research Aim: Building a brand with the help of digital marketing will be discussed in this research.
Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.
Also Read: Chanel’s Brand Identity and Personality
Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.
Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.
There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.
Below is a list of topics that you can base your dissertation on under the direct marketing theme.
Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.
Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.
Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.
Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.
Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.
Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.
Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.
Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.
Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.
Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.
This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.
There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:
Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.
Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.
Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.
Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies
Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.
Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.
Topic 49: same marketing tact in different markets: how it leads to business failures.
Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.
Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.
Also Read : Fashion and Culture Dissertation Topics
When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.
New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.
Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.
However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.
Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.
The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.
Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?
Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.
Visit our topics database to view 100s of dissertation topics in your research area.
Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.
Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.
Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.
Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.
Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.
Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.
Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.
Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.
Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.
These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.
To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:
Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.
Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.
Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.
Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.
Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.
Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.
Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.
Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.
Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.
Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.
Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.
Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.
Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.
Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.
Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.
Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.
Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.
The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.
Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.
Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.
Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.
Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.
Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.
Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.
Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.
Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.
Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.
Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.
Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.
This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.
This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.
However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.
If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.
Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:
Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.
Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.
Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.
Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.
Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.
Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.
Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.
Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.
Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.
Also Read: How to Use Social Networks for your Dissertation
Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.
The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.
They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.
These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.
There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:
Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.
Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.
Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.
Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.
Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.
Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.
Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.
Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.
Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.
Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.
As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.
The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.
A well-structured dissertation can help students to achieve a high overall academic grade.
ResearchProspect is a UK-based academic writing service that provides help with Dissertation Proposal Writing , Ph.D. Proposal Writing , Dissertation Writing , Dissertation Editing and Improvement .
For further assistance with your dissertation, take a look at our full dissertation writing service .
Our team of writers is highly qualified. Our writers are experts in their respective fields. They have been working in the industry for a long time. Thus, they are aware of the issues and the trends of the industry they are working in.
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A child’s behavior is affected by his or her experiences and behaviors. Language, IQ, and motor abilities are just some of the domains in which change is studied. Theories of development give different weights to experience.
Need interesting and manageable politics dissertation topics or thesis? Here are the trending politics dissertation titles so you can choose the most suitable one.
Business psychology improves job satisfaction and motivates employees to perform better. In simple terms, it is the study of how people and groups interact to maximize their productivity.
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Find below some of the best 12 marketing research ideas for a PhD . The top 12 ideas to get you started with your marketing research PhD or Master of Research.
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WHAT IS A PhD?
A Doctor of Philosophy (PhD) is the most common degree at the highest academic level, awarded following a course of study and research. PhDs are awarded for programs across the whole breadth of academic fields including marketing .
When considering marketing research ideas for a PhD , it’s important to identify a topic that aligns with your interests, contributes to existing knowledge in the marketing field, and has practical implications.
Below are some of the best marketing research ideas to inspire your PhD research in marketing.
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You can further narrow down or customise the above best marketing research ideas to align with your specific marketing research interests and marketing experience. I would suggest you conduct a thorough literature review to identify any gaps in existing research and ensure that your PhD research in a specific marketing field or subject contributes to the advancement of marketing knowledge.
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School of Business
The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.
About / Departments
The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives. Stern's Marketing Ph.D. program is extremely selective and, once accepted, students benefit from the faculty's dedication to ensuring a positive and productive doctoral experience. The department fosters a nurturing environment with close collaboration between doctoral students and faculty members. By the time students graduate, most have published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research or Marketing Science. For example, 25% of our faculty publications in the last three years have been with doctoral students, past and present. Although the primary focus of the program is the development of top researchers, Stern doctoral students also receive extensive training for teaching and begin their first academic appointments well prepared for the classroom. The fact that we have one of the top-rated Ph.D. programs in the country is also evidenced by our placements of our doctoral students as faculty at top business schools (e.g., Harvard, Berkeley, Chicago, Columbia, Cornell, Florida, Michigan). The tenure, publication, and teaching records of our doctoral students are outstanding. All of these activities give Stern Marketing an important role in mentoring the future leaders of our field.
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Making your Research easy
If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD
Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.
In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.
This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.
Here are some of the latest and trending topics.
Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.
Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.
So here are some of the topics you can work on to find a good topic for your Ph.D.
Comment below if there are any current Research topics in marketing for Ph.D .
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Why study with us.
When you join us for your doctorate in Marketing, you'll join a high-calibre research community and have the opportunity to publish papers, attend international conferences and develop your network in academia and industry.
We welcome research proposals in topics relating to our key research specialisations:
Consumer behaviour
Ethics and corporate social responsibility (CSR)
Contemporary issues in branding
Sustainability and societal issues in marketing
Pursue your topic with us and benefit from exceptional standards of support and supervision from internationally recognised researchers. Professor Roderick John Brodie : Relationship marketing and marketing strategy, managing brands, service management, marketing theory Dr Denise Conroy : How we identity and our sense of self shapes our consumption choices, how we allocate and spend our resources, and where we choose to focus our attention. Associate Professor Karen V. Fernandez : Consumer culture theory, particularly consumers’ relationships with possessions, places and technology as well as nostalgic, music and sustainable consumption Dr Mike Lee : Anti-consumption and consumer resistance, especially brand avoidance, innovation resistance, dissatisfaction and complaining behaviours; understanding and applying anti-consumption to areas of public policy and consumer well-being, with particularly interest in consumer perceptions, attitudes, and behaviour towards waste and waste utilisation Dr Charlotta Windahl : Design practice and market innovation, including B2B and B2C activities related to innovating the experience, products and services, solutions, systems, business models and strategy in various contexts and sectors Dr Yuri Seo : Digital consumer culture and behaviour, luxury consumption, cultural branding, multicultural marketplaces and globalisation
Carry Zimmerman, from Germany, is currently doing her PhD in Marketing under the supervision of Dr Denise Conroy and Dr Yuri Seo. She holds a Master of Science in Business Psychology and worked for the Department of Sustainable Management at the University of Bremen (Germany) before she came to New Zealand. With her PhD focussing on in vitro meat/lab protein, she is working in the areas of sustainability, food and consumer behaviour and wants to contribute to the SDG 12: Responsible Food Production and Consumption.
Dr Angela Cruz, now Senior Lecturer at Monash University (Melbourne), has won multiple prizes for her research. She has developed significant expertise in understanding the role of consumption practices and rituals in helping globally mobile and multicultural consumers settle into their adopted cultures. Her research, which contributes to a growing discourse on the importance of non-Eurocentric perspectives in an era of globalised marketplaces, has been published in world class journals including European Journal of Marketing, Journal of Business Research, Qualitative Market Research, and International Marketing Review. She has also guest-edited a special issue in the Journal of Consumer Marketing.
Angela completed the following programmes at the University:
There are several scholarships you may be eligible for when you decide to pursue your doctoral studies in Marketing.
University of Auckland Doctoral Scholarships
Barry Spicer and Owen G Glenn PhD Scholarship
Non-University of Auckland Doctoral Scholarships
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Metacognition of international entrepreneurs, phd research project.
PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.
This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.
Political marketing: applied analysis of the use of marketing by campaigns, parties and governments, phds in business and management.
The PhD opportunities on this programme do not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.
Business Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.
Toulouse school of management doctoral programme, funded phd programme (students worldwide).
Some or all of the PhD opportunities in this programme have funding attached. Applications for this programme are welcome from suitably qualified candidates worldwide. Funding may only be available to a limited set of nationalities and you should read the full programme details for further information.
A French PhD usually takes 3-4 years and often involves additional training and courses alongside research towards an original thesis. This will be assessed by external examiners before being presented at a public examination and eventually awarded with one of three grades. Some programmes are delivered in English.
Faculty of social studies, masaryk university, social sciences research programme.
Social Sciences Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.
Phd research programme.
PhD Research Programmes present a range of research opportunities shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.
School of management, singapore management university (smu) academic research phd programmes, singapore phd programme.
A Singaporean PhD usually takes 3 years. Programmes are highly structured with taught courses and qualifying examinations in the first year, before students are confirmed as PhD candidates and allowed to produce a thesis. This is presented in a public seminar and then defended in a private oral examination. Programmes are often delivered in English.
Doctoral research associate - eu msca fellow, funded phd project (students worldwide).
This project has funding attached, subject to eligibility criteria. Applications for the project are welcome from all suitably qualified candidates, but its funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.
International phd programme.
International PhD programs are often designed for international students. Your PhD will usually be delivered in English, though some opportunities to gain and use additional language skills might also be available. Students may propose their own PhD topics or apply for advertised projects.
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As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!
Also Read: Dissertation vs Thesis
Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.
Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.
Also Read: Dissertation Topic in Finance
Here are some dissertation topics for B2B marketing.
Given below is a list of Digital Marketing dissertation topics.
Also Read: How to Write Acknowledgement for Dissertation?
Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:
In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:
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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:
As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:
Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:
Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:
The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:
Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:
Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:
Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:
Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:
A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.
The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.
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Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing. Thesis of Client Profitability in marketing. The Effectiveness of Distribution. Customer Retention and Retrieval in the Retail Sector. Modern Trends embracing marketing sector.
The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.
Here, we'll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We'll also look at actual dissertations and theses from marketing students to give you a view of what a ...
experimental design. These experiments randomly assign customers to receive marketing actions recommended by either the existing (champion) policy or the new (challenger) policy, and then compare the aggregate outcomes. We discuss an alternative experimental design and propose an estimation approach to improve the evaluation of targeting policies.
Here is a list of the latest marketing management dissertation topics to help you out. Using financial products in the UK retail banking sector. A study of how service quality and customer satisfaction affect brand equity. A study of the antecedents and consequences of a firm's reputation.
The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. For information on courses and sample plans of study, please visit the University Graduate Catalog. For more information about the Joint Doctoral Degree in Marketing and Psychology: https://marketing ...
Olivia Natan, PhD '21. Assistant Professor of Marketing. Haas School of Business, University of California-Berkeley. Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.
Areas of Research. At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to ...
The second half of the paper articulates new areas of research in marketing strategy, consumer behavior, and marketing analytics. In the past, techniques were in search of data; in the future data ...
The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation: Topic 86:The role of Facebook as a marketing tool. Topic 87:Social media marketing vs. traditional marketing evaluating the success rate. Topic 88:Building relationships with customers through social media.
Below are some of the best marketing research ideas to inspire your PhD research in marketing. 12. Services Marketing. Explore the unique challenges and strategies involved in marketing intangible services. Investigate service quality, customer satisfaction, and service recovery strategies in various service industries.
A PhD in Marketing allows you to undertake in-depth research into a range of topics associated with Marketing, Branding and Advertising. You'll complete a substantial research project in the form of a dissertation and will be well-prepared to pursue a career in Marketing or enter the world of academia. Doing a PhD in Marketing gives you the ...
The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not ...
3. Have the opportunity to investigate in depth a marketing topic that has intrigued them. The articles we will study focus on topics that that are of current commercial interest. These topics will include some or all of the following: The value of a customer The value of a brand The relationship between the stock market and marketing activity
This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people with disabilities, ethnic minorities, individuals from lower socio-economic backgrounds and people with limited qualifications or educational attainment.
This project concerns home-based health and social care planning and management. This includes the provision of medical and/or caring services offered by carers to clients at their homes. Read more. Supervisor: Dr D Petrovic. Year round applications PhD Research Project Self-Funded PhD Students Only. More Details.
The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives.
This document lists 53 potential research topics in marketing for PhD studies. The topics cover a wide range of areas including consumer behavior, branding, advertising, market research, international marketing, digital marketing, banking, healthcare and more. Some examples of topics discussed are the impact of brand awareness on products, customer loyalty characteristics, foreign and local ...
Research topics in marketing for PhD. Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior ...
923 7186 (within Auckland) 0800 61 62 63 (outside Auckland) +64 9 373 7513 (overseas) For specific information on doctoral study in Marketing, please contact the Department of Marketing. Apply now. Pursue your PhD in Marketing with research focussed on consumer behaviour, ethics and social responsibility, branding, or sustainability and ...
This PhD will conduct applied interdisciplinary analysis of Political Marketing, drawing on concepts from marketing, political science, communications, management, media and psychology. Read more. Supervisors: Prof J Lees-Marshment, Prof S Kinnear, Dr I Zisis. 31 October 2024 PhD Research Project Self-Funded PhD Students Only.
Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.