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[Updated 2023] 30 Best Digital Marketing Strategy and Planning PowerPoint Templates to Exceed your Marketing Goals

Gunjan Gupta

Gone are the days when traditional channels like billboards and newspaper ads were the most productive ways of promoting brands and products. However, this is the digital era we are talking about, therefore conventional marketing methods simply won’t do! Digital marketing was and is still a necessity for all businesses across the globe and deciding the right strategy will be the key to your success. 

But, digital marketing isn’t as simple and straightforward as it used to be. Not by a long shot. There are various options available when it comes to this field of marketing and it can be quite intimidating. From choosing the right social media platforms to putting the right content strategy into action, analysis paralysis is a serious problem that marketers often face. 

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In this post, we will go over 30 intuitively-designed digital marketing strategy and planning PowerPoint templates to help you drive more leads and sales from online audiences. Further, a succinct digital marketing ppt designed with these templates will help you accomplish specific goals with a purpose and optimize your results efficiently. 

Digital Marketing Strategy and Planning PPT Templates to Download 

Template 1: digital marketing strategy implementation and practice ppt.

Want to build an effective digital marketing strategy? Use this PPT Template to propose an online marketing strategy to your business. SEO fundamentals, SEM, website performance evaluation, social media dashboard, sales performance reporting, campaign report, roadmap, and other topics are covered in this complete deck. This is a great tool for analyzing your website marketing plans, online business methods, and multi-channel advertising to build your business via the usage of the internet. Use this file to learn about the essential ideas involved in developing and putting into practice digital marketing strategy.

Download Digital Marketing Strategy Implementation and Practice PowerPoint Template

Template 2: Digital Marketing Strategy Framework 

Execute your digital marketing strategy with utmost efficiency with our fully editable PPT template. This slide is an ideal fit for marketers and managers to showcase their company’s digital marketing framework with steps various stages like presence, drive, retain amongst others, that can be edited as per one’s choice. Apart from this, you can use this template to describe the overall process of devising a great marketing plan, promoting more leads and traffic to your website. Thus help your business reach greater heights with this well-formatted layout.

Download Digital Marketing Strategy Framework PowerPoint Images

Template 3: Digital Marketing Strategy Planning 

This is a perfect supplement to all your digital needs and requirements. Capable of fostering discussion on some of the major aspects of digital marketing, this slide will help you create a comprehensive business presentation. Besides that, it will help you implement your digital marketing strategy in a way that facilitates the growth and expansion of your business on various online platforms. 

Download Digital Marketing Strategy Planning Diagram PowerPoint Slides

Template 4: Steps to Create Digital Marketing Strategy

Use this PPT Template to explain the stages to establish a digital advertising strategy for your business. This template describes the key characteristics or factors needed to create an internet marketing strategy to increase website traffic and convert leads into consumers. This infographic is ideal for fine-tuning your online marketing strategy, social media marketing, and content marketing for business expansion. It demonstrates the critical phases of identifying your customers to analyzing the channels for implementation. Employ this presentation to create a clear plan for cutting waste and improving focus. Download now!

Download Steps to Create Digital Marketing Strategy PPT 

Template 5: Digital Marketing Strategy Planning Stages PPT

Use this PPT Template to kickstart the process of digital marketing. This template is a perfect framework to highlight the tools of digital marketing such as mobile phones, social media channels, displaying advertisements over various websites and other digital medium. Employ this presentation to explain the benefits of digital marketing strategies and breakdown the course of action for its implementation. 

Download Digital Marketing Strategy Planning Stages PPT Template

Template 6: Digital Marketing Strategy Key Facts 

Download this PPT Template to highlight the crucial facts about the necessity of digital marketing. This presentation emphasizes the significance of marketing methods in the promotion of your products or services. This is an excellent resource for showing readers how digital marketing methods help to generate new prospects for business promotion. The freely available PowerPoint design is ideal for business owners and directors, managers, marketing heads, consultants, and others. Get it today!

Download Digital Marketing Strategy Key Fact PPT Template

Template 7: Top Of Mind B2B Digital Marketing Strategy 

Whether you are a digital marketing executive or a business manager, a fully-functional and workable marketing strategy is extremely important. Use our B2B digital marketing strategy PowerPoint template to design an effective plan for your organization. Chart out the entire course of growing your business online with the help of this well-structured PPT. Apart from this, you can also use this layout to assign various tasks to your team members to establish a strong online presence. 

Download Top Of Mind B2B Digital Marketing Strategy

Template 8: Digital Marketing Strategy Diagram 

Align your online efforts and business goals with the help of this digital marketing strategy diagram. Stay on track with the constant shifts in the environment and help your business grow and expand by introducing this digital strategy PowerPoint slideshow into your basic structure. You can also discuss the benefits of adopting a well-structured digital plan with your peers such as streamlining workflow, increasing customer base, improved quality control, etc., with this PPT slide. Therefore, utilize this aesthetically sound PPT to implement a realistic and well-crafted digital marketing plan to stay competitive. 

Download Digital Marketing Strategy Diagram PowerPoint Slide Designs

Template 9: Digital Marketing Strategy Techniques 

Showcase the most valuable marketing techniques like social media, SEM & SEO, CRM, website and mobile, etc., with these digital marketing strategy techniques PowerPoint slides. Update and use this template to outline your marketing plan and present it proficiently in front of the board, seniors, general management and others. You can also employ this tool for articulating a digital plan for internal use or to brief other digitally equipped agencies. Either way, this template will help you put forth your digital marketing strategy with maximum effect. 

Download Digital Marketing Strategy Techniques PowerPoint Slides Designs

Template 10: Digital Transformation Planning 

Reinvent the way you do your business by designing an effective digital marketing plan for your organization. This digital transformation planning PowerPoint slideshow is a comprehensive guide to help you plan, think, and run things in this digital age without any difficulty. Provide an in-depth insight for executives, managers, and entrepreneurs regarding the latest technologies used by incorporating this fully-editable slide into your business structure. Keep pace with the emerging trends and shifts in customer preferences with this customizable PPT of ours. 

Download Digital Transformation Planning PowerPoint Show

Template 11: Digital Marketing Plan 

Reach your marketing goals competently with our digital marketing plan PPT. Ensure all the moving parts of your digital marketing strategy like SEO, PPC, blog, online advertising, etc, are working together to create a wonderful experience for your customers. You can use this professionally designed PPT as a guideline to construct an effective digital marketing plan for your organization that will make your business grow online. Rather than opting for the traditional management system and invention methodologies, incorporate this modern layout to make your online presence felt. 

Download Digital Marketing Plan PPT Background Images

Template 12: Multichannel Digital Marketing Plan Diagram 

Devise a proficient digital marketing strategy to grow your business using this well-formatted template. Succeed in your online marketing initiatives by making this slide a part of your business structure. Packed with practical and actionable visuals, this template will help you design a marketing strategy that works. By using this comprehensive guide, you can easily delegate tasks and responsibilities to your virtual assistants, team, etc, that will take your digital efforts to the next level. Also, interlink various digital marketing techniques like SEO, content/ blog marketing, social media, etc, here and discuss them with your team using this PPT. Not only this, since this slide is designed by expert researchers it gives you enough scope to make amendments as and when necessary. 

Download Multichannel Digital Marketing Plan Diagram PPT Sample

Template 13: Aspects Of Digital Marketing Strategy 

Drive significant ROI and revenue with this well-structured digital marketing strategy PowerPoint slideshow. Outline various aspects of your digital marketing plan such as organize, decide, acquire, etc. using this powerful tool of ours. Having a fully editable layout, this slide will help you reach out to a large number of audiences, thereby converting them into leads. Therefore, it is an ideal tool to be used in your business structure to make your digital marketing efforts more fruitful. 

Download Aspects Of Digital Marketing Strategy PPT Slides

Template 14: Digital Marketing Strategy 

Craft an ever-engaging digital presence with this PowerPoint slide. Plan and engage users with this resource incentive PowerPoint presentation. This pre-prepared layout is designed in such a way that it will act as a perfect supplement to all your needs and requirements, all thanks to its editable content. Not only that, but this visual will also help you foster discussions on a range of topics including SEO, process of digital marketing, steps included and others. Therefore, create a comprehensive slideshow with this theme to impress your audience. 

Download Digital Marketing Strategy Reach Build Convert Act

Template 15: Digital Marketing Strategy Model 

This template is ideal for social media marketers, media agencies, marketing agents, startup owners and many more. It will help you educate your team members about the importance of digital marketing and its ongoing trends. Consisting of attractive visuals, this slide will help you create a sleek business presentation without any hassle. Not only that it will help you take your digital marketing plan a notch higher with its interesting layout and content, which can be altered as deemed fit. 

Download Digital Marketing Strategy Model PowerPoint Slide Show

Template 16: Digital Marketing Strategy Practice 

Online marketing is a wide subject linked to various other fields like affiliate programs, advertising, content marketing amongst others. Our professionally designed digital marketing strategy practice PowerPoint slideshow will provide you everything you need to present your ideas seamlessly. Further, the beautiful aesthetics of this template will help you explain the dynamics of online marketing strategy very impactfully, thus making it an ideal fit for your business structure.  

Download Digital Marketing Strategy Practice PowerPoint Slide

Template 17: Digital Marketing Strategy 

Are you overwhelmed with the digital marketing strategy possibilities? If yes, then our well-structured digital marketing strategy PPT design is an ideal fit for you. This slide gives you a clear roadmap for managing all your digital marketing efforts for a new business initiative. All you have to do is launch this layout in the workplace to assign various tasks and responsibilities to your virtual assistants, contractors or team members. 

Download Digital Marketing Strategy PPT Sample File

Template 18: Push Pull Digital Marketing Strategy 

This template is designed for marketing representatives to showcase the application of push and pull factors affecting the target market. Illustrate the push-pull strategy with this slide. Delineate two opposite strategies and show how they affect your digital marketing efforts with this fully editable PPT. You can also discuss various reasons behind the push-pull strategy with the help of this we--structured PowerPoint slide of ours. 

Download Push Pull Digital Marketing Strategy

Template 19: Content Strategy In Digital Marketing 

Present a complete report of your digital marketing business using this PPT slideshow. Develop and communicate a competent content strategy to accelerate your digital marketing management process with this well-structured layout. Apart from this, it will help you design a comprehensive content marketing plan with attributes like inbound marketing, voice definition, editorial calendar, content inventory, etc, which you can edit as per the need of the hour. 

Download Content Strategy In Digital Marketing

Template 20: Digital Marketing Strategy Plan 

Assess your online capabilities and strategic options with our well-crafted digital marketing strategy plan PowerPoint graphic. Create a brand new strategy or review special marketing techniques with this powerful tool, designed professionally and intuitively. You can also use this layout to outline the characteristics of a good digital marketing plan including presence, influence, perception, vitality amongst others. All you have to do is download this PPT, alter its content and save for further use. 

Download Digital Marketing Strategy Plan PowerPoint Slide Graphics

Template 21: Digital Marketing Strategy Blogging

This is a self-explanatory digital marketing design that can be used by marketers, digital representatives, online experts, and others. Outlining various online marketing techniques like blogging, webinars, podcasts, etc, this template will help you drive significant ROI and increase your revenue manifolds. Not only this, but the fully editable design of this template gives you the freedom to alter it any which way, making it fit for your business operations. 

Download Digital Marketing Strategy Blogging Infographics Videos Webinars

Template 22: Strategy Template for Digital Marketing 

This well-structured digital marketing plan PPT provides savvy owners and startups with a strong foundation to grow their business online. Outline some of the most popular techniques to build up a powerful digital marketing strategy for your business using this layout. We have also mentioned a few techniques here in this template that you can use as a sample guideline to design your own. All you have to do is download this template, add or remove the default content and you are done- an ideal template for all your digital marketing efforts. 

Download Strategy Template For Digital Marketing

Template 23: Digital Marketing Plan 

Our digital marketing plan PPT provides an all-in-one approach to carry out all your tasks competently. Identify and organize all your digital marketing techniques like content marketing, public relations, national marketing, etc. in the form of a table given in this template. All the elements of this slide can be easily modified to meet your personal needs, thus making it an ideal fit for all businesses irrespective of the industry. 

Download Digital Marketing Plan Presentation Visuals

Template 24: Customer Centric Marketing Brand Digital Strategy 

Gain more users and convert them into leads using this customer-centric digital marketing PPT slide. This PPT is an ideal presentation tool for optimizing your digital planning and make it customer-focused. Provide a visual aid to your audience and impress them with this well-structured PPT layout designed using interesting colors and graphics. Not only that you can also use this design to outline various strategies like brand strategy, digital strategies, marketing strategy and others that play an important role while carrying out various digital marketing activities to make your business grow online. 

Download Customer Centric Marketing Brand Digital Strategy

Template 25: Strategy Roadmap With Digital And Event Marketing 

This is an ideal fit for any user looking to make his online presence felt. You can incorporate this slide into your business operations to manage your digital marketing initiatives and implement them resourcefully. Outlining the entire process from start to finish, including stages like cause marketing, digital marketing, event marketing, etc. this slide will act as an important part of your business presentation. Also, the editable layout of this template helps you alter it as per your need and preference. 

Download Strategy Roadmap With Digital And Event Marketing

Template 26: Digital Marketing Optimization Strategy Plan 

Define your marketing optimization efforts with this fully editable slide. Showcase your marketing activities that help in brand promotion and lead generation in a very competitive environment. Since this PPT is designed keeping in mind the needs of the user, it is fully editable and customizable. Feel free to alter all its elements any which way. 

Download Digital Marketing Optimization Strategy Plan Good PPT Example

Template 27: Digital Transformation Strategy Plan 

Having an in-depth understanding of your customers’ intentions and motivation is critical for digital transformation. Include this framework in your business presentations to create a winning digital marketing strategy plan. Use this slide to boost your business and accelerate your transformation process with the help of new technologies. This template can also be used to portray various stages of your plan and communicate the same to your team members. 

Download Digital Transformation Strategy Plan PowerPoint Images

Template 28: Digital Products Strategy PPT 

This is an entirely customizable template that shows a mix of modern and traditional marketing approaches. Use it to delineate two opposite approaches and how they impact your digital marketing efforts. Also, this slide is very user-friendly so you can easily edit all its attributes with a single click, thereby making it a useful tool to conduct your digital marketing efforts proficiently. 

Download Digital Products Strategy PPT Templates

Template 29: Digital Strategy Framework 

Attract and convert buyers in this digital age by developing a competent digital marketing framework. Convey the steps of a great marketing plan to your team members with this pre-made slide. This PPT acts as a powerful tool for marketers, business owners, digital marketers amongst others looking to plan, optimize and present their plan impactfully. Not only this, you can take the assistance of this template to streamline your marketing efforts so that your company can grow and expand without any difficulty. 

Download Digital Strategy Framework With Integration Planning Execution And Evaluation

Template 30: Digital Marketing Strategy Sample Diagram 

Every professional associated with the field of marketing can benefit from this digital marketing strategy sample diagram. You can also use this template to train marketing executives on various techniques and aspects of online marketing such as SEO, branding, web design, email marketing, etc. Educators and experts can also take the assistance of this particular slide and include it in their presentations to give an in-depth understanding of the subject matter. 

Download Digital Marketing Strategy Sample Diagram PowerPoint Presentation

Hopefully, these 30 pre-designed templates served as much-needed inspiration for your next digital marketing strategy planning. Let us know in the comment section. 

Till then good luck and happy planning!

P.S   Explore our guide on digital marketing roadmap  templates to chart a clear course for using certain channels and media to achieve outcomes for your brand.

FAQs ON DIGITAL MARKETING STRATEGY

1. what is digital marketing strategy.

A digital marketing strategy makes use of online platforms to achieve business goals. It is a set of planned online actions carried out to target a specified audience using a number of channels and strategies, such as website content and blogs, online advertising, testimonials, and reviews. This enhances income and strengthens relationships with clients. This strategy is also useful for gathering and analyzing real-world data in order to determine methods and means to increase ROI.

Digital marketing strategy comprises of various components such as establishing SMART (specific, measurable, achievable, relevant, and timely) goals to improve customer interaction and experience with a brand.

2. What are types of digital marketing strategies?

Following are the types of digital marketing strategies :

a) SEO (Search Engine Optimization) is the process of optimizing content in to improve rankings in major search engines. This aids in reaching out to potential customers via major search engines by implementing basic SEO methods across all digital content.

b) SMM (Social Media Marketing) is the process of reaching out to customers and communicating company messages through social media networks.

c) Digital advertising is the practise of showing company adverts across several websites. It includes sponsored placement in search results as well as pop-up ads.

d) Pay-Per-Click (PPC) advertising is a form of digital advertising in which firms post adverts on third-party websites to improve internet traffic. Businesses, in contrast to other types of advertising, only pay for PPC advertising when a user clicks on the link.

e) Content marketing is the practise of reaching prospective customers using a company's own media venues. Businesses create and distribute high-quality content to increase rankings and drive visitors to their website.

f) Website Marketing involves a company's website as an extremely powerful tool for content marketing. Downloadable material on it is an excellent lead generation strategy.

g) Email marketing is a sort of marketing that is used to promote contact with an existing or prospective audience base or to establish customer relationships.

3. What is the most successful marketing strategy?

Content marketing is the most successful marketing method for increasing website traffic, lead generation, and online exposure. It attracts consumers through blogs, videos, social media posts, podcasts, webinars, and other means.

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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40 All-Time Best Digital Marketing Slide Decks

I’m a big fan of slide decks. When done well, they’re an incredible channel for absorbing information without actually realizing how much ground you’ve covered or the volume of new knowledge you’ve taken in.

In fact, 91% of survey respondents say that a well-designed slide deck makes them feel more confident when having to give a speech or presentation, and 92% believe presentation skills are crucial to success. The biggest challenges according to that same survey? Crafting a compelling story (46%), designing a creative layout (45%), and finding great visuals to use (41%).  

However, you don’t have to be an award-winning designer to create your own. With the right tools and a little creativity, almost anyone can kick out a slide deck that looks good and is both informative and engaging. Just remember the golden design rules, and keep it authentic, rely on visuals more than text, tailor to your audience, tell a story, solve a problem, and limit each slide to only one idea. With that in mind, try any one of these spectacular creation tools:

• Google Slides
• Apple Keynote
• Microsoft PowerPoint

Create, upload to SlideShare , and release your baby to the world. These creation tools has been proved to be safe as their sites provides a secured connections instead of showing an unsecurred web protocol , so you shouldn’t doubt about your online data privacy while using them.

In addition to boosting your confidence, visual elements like a slide deck are the ideal way to introduce information. Studies show that we remember only about 10% of what we hear three days later. Add a visual to that, and we remember 65% .

What’s more, videos and presentations were the top choice for 23% of marketers in terms of performance and engagement , second only to original graphics like charts and infographics.

Slide decks are popular, easily shared, relatively simple to create, and one of the best ways to both distribute and assimilate information. Good for the goose, good for the gander.

Of course, not all slides are created equal – and there’s no shortage of decks that just aren’t worth your time. So don’t waste it! I’ve done the heavy lifting for you and found 40 of the best marketing slide decks to watch and share.

1. Mindy Weinstein – “Engaging Content Marketing for Boring Industries”

Engaging Content Marketing for Boring Industries from Market MindShift

Are you tasked with using content to market a “boring” industry, and feeling envious of those who get to promote “fun” industries? This one’s for you.

These are the slides from Market MindShift founder Mindy Weinstein’s presentation at SEJ Summit 2017, in which she demonstrates how to turn any industry on its head and create on-topic content that people want to consume – whether it’s about puppies or paper clips. Weinstein boils it down to three crucial steps: develop real-life stories, watch for inspiration everywhere, and focus on being practical and personal. Boring? Nothing is boring with the right attitude.

2. iPullRank – “You Don’t Know SEO ”

You Don’t Know SEO from iPullRank

But you’re not alone. SEO, or search engine optimization, can seem overwhelming and daunting, but Michael King from iPullRank has created a brilliant guide chock full of explanations and insight.

It’s a whopping 214 slides, but hey, SEO can be a complicated beast. You’ll understand SEO, Google, Bing, and others better.

Oh, and the deck is one of the best looking I’ve ever seen.

3. Mark Schaefer – “6 Questions to Lead You to a Social Media Strategy”

6 Questions to Lead You to a Social Media Strategy from Mark Schaefer

In 84 quick and snappy slides, Mark will help you establish:

• Whether social media is likely to be an effective tool for marketing your brand
• A voice for your brand
• Where your customers are hiding
• How to measure your success

Overall, it’s an excellent resource for anyone debating whether or not to begin incorporating social media advertising into their marketing strategy (hint – the answer is “yes”). The slide deck may be a few years old, but it remains as fresh and relevant today as it was back then.

4. We Are Social – “Global Statshot: Digital in Q3 2018”

Global Statshot: Digital in Q3 2018 from We Are Social

Another social slide deck for you. This one is a detailed resource that delves into the prevalence of social media usage (both on mobile and desktop platforms) across the globe.

This is seriously valuable stuff, whether you just want to know more about how people are utilizing social media in your corner of the world, or if you’re in the process of formulating a social strategy targeted at customers overseas.

These 55 slides contain some of the latest and freshest stats available in the digital sphere, including the number of worldwide active social media users (3.356 billion) and the percentage of internet users in developed economies that visited an ecommerce site in the previous 30 days (92%).

Good to know.

5. Content Marketing Institute – “85+ Predictions on Content Marketing in 2019”

85+ Predictions on Content Marketing in 2019 from CMI

As the saying goes, the only constant is change. What is true or works today may not necessarily be so tomorrow.

Leave it to the content folks at CMI to collect some pearls of wisdom from content marketing experts on what the next 12 months may have in store for us.

6. Constant Contact – “50 Expert Tips for Getting Started on Social Media”

50 Expert Tips for Getting Started on Social Media from Constant Contact

Another worthy read for anyone about to get started using social media for business (or for anyone who already knows their stuff, but just wants to pick up a few extra pointers).

Constant Contact asked 50 social media pros: “If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” Their straightforward, no-nonsense responses make up the bulk of this highly motivational deck.

There are heaps of valuable tips and actionable ideas inside, but my favorite has to be from Ann Handley (she of Marketing Profs fame, and one of the most influential people in the industry). She says, “Be useful to your audience. Think: Would people THANK ME for this? Is it meeting their needs, or just fulfilling my agenda?” Use that one piece of advice to guide you, and you’ll rarely if ever take a wrong step.

7. Motivate Design – “The What If Technique”

The What If Technique from Motivate Design

Is the growth of your business being held back by fear, tried-and-tested processes, or the resulting incremental changes? In 49 beautifully-illustrated slides, Motivated Design will show you how disruptive thinking can enable you to make BIG changes that will start driving real growth from within.

This is seriously clever stuff, yet it’s so simple you’ll wonder how you didn’t think of it yourself. And it works – if you’ve got the guts to take risks and make great things happen.

8. Mark Schaefer – “Secrets to Building an Actionable Audience”

Secrets to building an actionable audience from Mark Schaefer

The best audiences are the ones that take action. These are the people that don’t just view your content – they pass it on, and, all being well, turn into customers. Put the two together and you have seriously valuable brand advocates.

In this dynamic slideshow, 14 industry experts share their secrets to getting the eyes of an actionable audience on your brand. No matter how great your product or service, it won’t amount to a hill of beans if the right people don’t see it. That’s marketing in a nutshell: the right product to the right people at the right time.

This deck helps you find the right people and make today the right time. An actionable audience hits two of the three boxes on your checklist.

9. Twenty Over Ten – “How to Succeed in 2019: Top Digital Marketing Trends to Watch”

How to Succeed in 2019: Top Digital Marketing Trends to Watch from Twenty Over Ten

What does 2019 have in store for the digital marketing industry? Where might it be heading? This deck aims to answer those questions and get you one step ahead of the emerging trends.

Trying to guess the next “it” tactic or channel is a lot like trying to predict the future: there are a lot of hits and misses. Director of Sales and Marketing Samantha Russell presents the facts and data that point us in the right direction with voice search, chatbots and live chats, video, social media, and more, and she does so in only 30 slides. Russell even provides actionable advice and recommended tools to assist you. Harness the trends before they pass you by.

10. Ed Fry – “How To (Really) Get Into Marketing”

How To (Really) Get Into Marketing from Ed Fry

Are you about to leave school or considering a career move into marketing? Demand for digital marketers has never been stronger, and will only get bigger. Set yourself up for success and check out this excellent intro to the world of marketing from former Inbounder (now of Hull , a real-time B2B customer data platform) Ed Fry.

• What marketing actually is
• The diverse range of roles available
• How to find a job in marketing by – shock! horror! – marketing yourself

Anything you can do to ease your transition into a new field is well worth the time and investment. This deck may be three years old now, but when it’s this good, it never really goes out of style.

11. HubSpot – “The Top 10 Most Remarkable Marketing Campaigns EVER”

The Top 10 Most Remarkable Marketing Campaigns EVER from HubSpot

Remarkable is a rather subjective term, but the good folks over at Hubspot have a terrific track record and have earned the benefit of the doubt. If anyone recognizes exceptional marketing, it’s them. The deck is six years old now, but a great campaign is a great campaign, period. Are they still the best ever ? Maybe, maybe not. But it doesn’t matter. Remember Elf Yourself? Or the marketing for the original (and best) The Blair Witch Project ? Whether five years old or fifty, they still knock it out of the park.

The short and succinct slideshow features ten outstanding marketing campaigns that will educate and inspire you to be more remarkable in your marketing, too. As the saying goes, stand on the shoulders of giants.

And if you want even more proof that an ‘old’ campaign can still inspire and rank among the best today, check out this deck from Laura Baddish of The Baddish Group . New or younger doesn’t always mean better.

12. Litmus – The State of Email in 2018

The State of Email in 2018 from Litmus

Want to see five key insights derived from tracking 15 billion (yes, billion) email opens and industry news? Everything from privacy and anti-spam laws and their impact on email marketing, to major design trends are waiting for you.

Email marketing was, is, and will continue to deliver your best return-on-investment – as high as 4400% – but the industry is not without change. Stay on top if you want to see those “best in class” results.

13. HubSpot – “What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters”

What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot

Deliver an awe-inspiring presentation and you’ll make people sit up, listen, and remember you. It’s a foolproof marketing tool. But to be the best, you need to learn from the best.

Another shout out for the HubSpot team in this inspirational look at what we can learn from some of the world’s very best on-stage speakers from past and present.

And check out the corresponding blog post from Hubspot for a more in-depth examination of the tips in the deck.

14. SEMrush – “3 Ingredients to Spice Up Your Content Marketing”

3 Ingredients to Spice Up Your Content Marketing from SEMrush

We’re all looking to get better at selling, converting, marketing, connecting, and so on. This deck not only delivers some excellent advice and actionable tips to improve your content, but the entire thing – all 51 slides – are presented as a visually-stunning comic book. Who says decks are boring?

If you want an easy-to-follow but effective blueprint to create more compelling content, this deck won’t disappoint. If you want to experience how brilliant content can be, look no further. It’s a knockout on each front.

15. Content Marketing Institute – “B2B Content Marketing: 2019 Benchmarks, Budgets, and Trends”

B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends from Content Marketing Institute

Where better to look at the latest stats, data, and what everyone is doing – and not doing – than CMI’s highly-regarded annual report? It’s become one of the industry’s go-to sources for trends, budget allocations, tactics, and recommendations for B2B marketers.

A sneak peek? B2B marketers primarily use email (87%) and educational content (77%) to nurture their audience, but that’s not all they do.

Covering budget, spending, goals, metrics, creation, distribution, and more, this deck provides the answers to questions you may not have even thought to ask yet. Worth its weight in gold.

16. Content Marketing Institute – “B2C Content Marketing: 2019 Benchmarks, Budgets, and Trends”

B2C Content Marketing: 2019 Benchmarks, Budgets, and Trends from Content Marketing Institute

Of course, not all marketers are in the B2B game, so what good would the previous deck be? Enter the B2C version. While there may not be tremendous differences, it does provide the chance to compare the differences that do exist, and will give you the same impressive insight. Find out where and how your colleagues are reaching their targets.

What are the top three methods for researching an audience? Social media listening, website analytics , and keyword research.

Want to know more? Don’t skip this deck.  

17. HubSpot – “How to Suck at Marketing”

How To Suck at Marketing from HubSpot

Are you sending unsolicited, non-personalized emails? Stuffing keywords into your web copy? Or just throwing spaghetti at the wall as you try every possible strategy to get people to buy your products? Newsflash: you’re doing it wrong.

Learn how to become a brilliant marketer by, first of all, learning what not to do in this brutally honest and smartly presented slide deck from the HubSpot team. Marketing may have changed in the past few years, but what to avoid has stayed remarkably the same.

18. TopRank Marketing – 15 Ways to Fail & 25 Ways to Win with Influencer Marketing

15 Ways to Fail & 25 Ways to Win with Influencer Marketing from TopRank Marketing

Love it or hate it, influencer marketing is powerful and effective. For every $1 spent, businesses are seeing an average return of $7.65, and influencer marketing ad spend is expected to be between $5-10 billion by 2022. Are you on board? Or are you thinking ‘why bother?’

The average engagement rate for an influencer across industry verticals is 5.7%, while it’s only 2-3% for brands.

That’s why. Let TopRank provide the dos and dont’s for getting started in what is an increasingly-important channel to generate leads, awareness, and revenue.

19. Matt Siltala – “Why Visual Content Works”

Why Visual Content Works from Matt Siltala

Find out just how effective visual content really is (hint: very) in this charming Simpsons-themed presentation from Avalaunch Media co-founder Matt Siltala.

We’re hard-wired for visuals. We love them. We intuitively understand them better than text.

And if you’re looking for a list of types of visual content that work well in modern marketing , take a quick stroll through these 15 slides by Digital Deeksha .

20. Uberflip and Visually – “The Art of Visual Content and the Science That Makes It Convert”

The Art of Visual Content and the Science That Makes it Convert from Uberflip

This slide deck offers another look into the effectiveness of imagery in marketing, this time from the guys at Uberflip and visual content hub Visually. They reveal:

• Why visual content works
• How to figure out if your idea has legs
• Proven guidelines for designing effective visuals
• Examples of awesome visual content that’s gone viral

21. Michael Brenner – “Tips, Tools, and Templates to Help You Build Your Content Marketing Strategy”

Tips, Tools, and Templates to Help You Build Your Content Marketing Strategy from Michael Brenner

It’s never too late to get started with content marketing. The only failure is if you never start. Marketing Insider Group CEO Brenner provides everything you need to get that strategy up and running today.

If you ever thought it was too late or too hard to get started, this deck is the resource you’ve been hoping for. Even if you have an existing content strategy, Brenner’s templates and tools might give you some new ideas.

The stats Brenner includes may be from 2015, but if anything, content marketing has only gotten more important in the past four years. His framework for getting started or getting better still applies to 2019 and beyond.

22. Justin Keller – “Everything You Ever Wanted to Know About Marketing Automation”

Everything You Ever Wanted to Know About Marketing Automation from Justin Keller

In 2019, you need to work smarter, not harder. And that means automating wherever and whenever you can. There are just too many amazing products, services, and apps available to turn a blind eye to them all.

So learn a bit more about it. And then do it where applicable to you and your business.

23. Chris Snider – “Social Media Strategy for 2018 (and Beyond)”

Social Media Strategy for 2018 (and Beyond) from Chris Snider

When we think social media, most of us immediately think Facebook. Do we rely too heavily on it in our social media marketing? Yes.

Does that matter? Yes again, especially as we learn more and more about its business practices and data breaches.

Snider, a professor at Drake University, offers his suggestions for a Facebook-less (or at least less Facebook) social media strategy. Looking for Facebook alternatives? Look no further.

24. Exposure Ninja – “How to Future Proof Your Link Building Strategy 2019”

How to Future Proof Your Link Building Strategy 2019 from Exposure Ninja

Link building may not get the press that it used to, but it’s still a crucial element of your marketing and SEO. It remains a key ranking factor for the search engines , but if you’re not careful, it can quickly land you with the dreaded Google penalty.

Exposure Ninja gives you a simple guide on the history of backlinks, how and why Google is changing (it’s always changing), what differentiates a good link, and how to future-proof yours.

25. Moving Targets – “Psychology Hacks to Boost Your Marketing”

Psychology Hacks to Boost your Marketing from Moving Targets

At its core, marketing is all about successfully tapping into the needs and desires of your target consumers. Or in other words – understanding the psychology of your audience.

Learn how to apply proven principles of psychology to your marketing in this eye-opening slideshow from Moving Targets. Understand how and why we think and behave the way we do, and you can better tap into getting people to take action. Your action.

Another great deck on this same topic is Psychology of Persuasive Content by Nathalie Nahai , who writes on web psychology and human behavior.

26. Gagglepod – “How to Start a Podcast”

How to Start a Podcast from Gagglepod

Is it time to add a podcast to your marketing mix? While it may not be for everyone, the answer is probably ‘yes’. Consider:

• 64% of Americans have heard of podcasts (that’s a higher percentage than those who can name the Vice President)
• 44% of Americans have listened to a podcast, and 26% listen to them monthly
• There are somewhere in the vicinity of 630,000 active podcasts
• Podcast listeners are almost equally divided between men (52%) and women (48%) in the United States
• 80% of listeners will listen to either the entire podcast or “most of it”

This slide deck from Gagglepod introduces you to the medium, process, tools, production, launch, and more. Variety is the spice of life. Make sure your marketing tactics include a wide variety of types and channels.

27. Kissmetrics – “Optimizing Your Content Marketing and Blogs for Conversions”

Optimizing Your Content Marketing and Blogs for Conversions from Kissmetrics

The team over at the ( now defunct ) Kissmetrics blog knows a thing or two about conversions. And marketing. And blogging. Who better to toss some priceless tips and tricks your way on those very subjects?

The deck clocks in at 75 slides, but shares a wealth of insight on myths, how to get data-driven, and a case study to bring it all together.

It’s all about the conversions. Get them.

28. Matt Siltala – “How to create the best content in the world”

How to create the best content in the world from Matt Siltala

Using the tips and ideas presented by Siltala, you can create faster content with less effort but more reach. Sound too good to be true? This deck proves it.

Pick your topics wisely. Leverage what you make. And promote more than you create.

29. Michael Stricker – “How to CRO Like There’s No Tomorrow”

How to CRO Like There’s No Tomorrow from Michael Stricker

If you’re not converting, nothing else matters. Not traffic, not likes, not shares, not opt-ins. Nothing. Digital marketing is a conversion game.

Stricker presents CRO as the 4 riders of the Apocalypse: war, famine, plague, and death. But don’t let that scare you. He walks you through an uncomplicated method for conversion optimization that anyone can use to get more of whatever it is you’re after. Get visitors engaged, reduce their options, and convert.

30. Bruce Kasanoff – “DO GOOD (Better)”

DO GOOD (Better) from Bruce Kasanoff

Giving back can be one of the best things you do for your brand – unfortunately, it’s not always easy to get decision-makers on board with your more charitable ideas.

In DO GOOD (Better), Kasanoff shows us how to improve our communication skills and presentation techniques in order to better articulate our ideas for simultaneously building a better brand and a better world.

And that’s a win-win regardless of your industry.

31. Ideya Business and Marketing Consultancy – “Social Media Monitoring Tools and Services Presentation 2018”

Social Media Monitoring Tools and Services Presentation 2018 from Ideya Business and Marketing Consultancy

You know you need to include social media in your outreach and marketing mix.

But what you may not know is how to better use and monitor social media to your advantage. This deck from Luisa Milic includes 173 social technologies: listening tools, social media monitoring tools, social media management tools, social intelligence tools, social analytics, social media marketing tools, social customer care tools, and social suites.

Your SMM just got better.

32. Gianluca Fiorelli – “How to Create Buyer Personas”

How to Create Buyer Personas from Gianluca Fiorelli

You can’t market to anyone until you know exactly who you’re targeting. To do that, you need to create detailed buyer personas.

Fiorelli will take you on a guided tour of the questions to ask, the tools to use, and the ways to collect both qualitative and quantitative data to build buyer personas for your brand and your product.

Personas are a necessary step for any successful campaign. 71% of businesses that exceed their revenue and lead gen goals have documented personas. They can lead you to higher quality leads, shorter sales cycles, and better open and click rates.

If you’d like a shorter introduction to the concept of personas, check out Persona & User Journey in Practice by Afif Bimantara . It’s only about one-third the size, but does cover the big ideas.

33. Gavin McMahon – “Pixar’s 22 Rules to Phenomenal Storytelling”

Pixar’s 22 Rules to Phenomenal Storytelling from Gavin McMahon

I’m a huge advocate of leveraging storytelling in your marketing – and where better to learn how to tell an incredible story than from the masters of animated screenplay, Pixar? They know stories.

Their 22 rules to phenomenal storytelling are timeless.

34. SilverTech – “The 2018 State of Digital Marketing”

The 2018 State of Digital Marketing from SilverTech

Dozens of marketers took part in the third annual survey from SilverTech, and the results are a host of revealing insights into the processes of the modern marketer. The report presents not only key findings, but highlights the different direction and priorities between large companies and SMBs, with emerging trends, challenges, and more for each group.

35. Rand Fishkin – “The Search World in 2018”

The Search World in 2018 from Rand Fishkin

If you want to stay up to speed with the state of organic search, there are few people I’d recommend following more than the poster-boy for SEO – the brilliant Mr. Fishkin. Here, the Moz and SparkToro founder talks through where people search, what you need to rank in the modern world, and how Google is changing (always, always changing).

Be sure to take a look at the full slide deck, then get yourself over to the Moz blog for lots more awesome tips and insights.

36. Hiten Shah – “Content Marketing Lessons From 10 Years and 41,525,103 Website Visits”

Content Marketing Lessons From 10 Years and 41,525,103 Website Visits from Hiten Shah

Hiten Shah, one of my former partners at Single Grain, boasts over 10 years’ digital and content experience and is jointly responsible (alongside the talented Neil Patel) for the creation of both KISSmetrics and Crazy Egg , in addition to co-hosting The Startup Chat , a biweekly podcast with Steli Efti. So it’s “probably” safe to say he knows his stuff.

This slide deck features his pick of the most valuable content marketing tips, tricks, and lessons that he’s learned along the way.

37. Hiten Shah – “Using Analytics to Solve the Right Problems”

Using Analytics To Solve The Right Problems from Hiten Shah

Another great deck from Hiten Shah – here he demonstrates how to delve down to the nitty-gritty of your analytics data, identify the most cumbersome problems your customers encounter, and use this information to make informed decisions that drive positive changes to your web design and content strategy.

As he says of the slides, “You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.” The deck is a few years old, but the tips and ideas are evergreen.

38. ELIV8 Business Strategies – “8 Free Types of Marketing Strategies”

8 Free Types of Marketing Strategies from Brian Downard

Who doesn’t love free stuff? There’s nothing revolutionary in this deck from ELIV8 Business Strategies, but it’s a great resource for anyone who’s relatively new to marketing.

It features clear, detailed breakdowns of the strategies it advocates – precisely what you need to be able to start putting the practices into action immediately.

39. Wishpond – “100 Marketing Growth Hacks”

100 Marketing Growth Hacks from Wishpond

If you’re a regular reader here, you’ll already know I’m a big advocate for growth hacking – why wait years for a brand to take off when you can apply clever marketing techniques that propel the growth of your company and the speed at which you start turning a profit?

This excellent deck from Wishpond details what growth tips, tricks, and hacks took them to 300,000+ product sign-ups in five years. This is accompanied by a number of real-world examples that will settle any arguments about whether or not this stuff actually works (spoiler alert: it does).

40. Jesse Desjardins – “You Suck at Powerpoint”

You Suck At PowerPoint! from Jesse Desjardins – @jessedee

And last but definitely not least, if you’re feeling inspired by all these fantastic slideshows and thinking about creating your own, then you need to check out one final slide deck. “You Suck at Powerpoint” is packed with actionable tips to help you, well, stop sucking at PowerPoint. The imagery used to illustrate his points is well worth a look.

Got another slide deck recommendation that didn’t make the list? Share your suggestions in the comments below:

I build and grow SaaS companies.

“When it comes to marketing, Sujan is the best. I’ve never met someone with such creative tactics and deep domain knowledge not just in one channel, but in every flavor of marketing. From content, to scrappy guerrilla tactics, to PR, Sujan always blows my mind with what he comes up with.”

Comment (7) - Cancel Reply

Great list – Feel free to swap the Instagram guide with the original ( http://www.slideshare.net/rosssimmonds/the-ultimate-guide-to-instagram-marketing ) — Awesome post as always dude.

Thanks Ross! I’ve swapped out the link. Sorry for the linking to the wrong place.

[…] •     35 Best Digital Marketing Slide Decks  […]

Super helpful. Thanks you!

Great collection of digital marketing slides! Worthful.

I’m liking this

Superb useful content Sujan.

Thanks for sharing

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

in Freebies

3 years ago

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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Free Digital Marketing Presentation Templates

Get free digital marketing powerpoint templates and google slides from slide egg. these are perfect for creating professional-looking presentations that will impress your audience. whether you’re presenting to clients, colleagues, or investors, it will help you communicate your ideas effectively. the perfect way to present your dm plans and strategies..

We're here to help you!

What is digital marketing.

Digital marketing, often known as online marketing, promotes brands utilizing the internet and other digital communication channels to reach potential clients. This includes text and multimedia messages, email, online networks, and digital advertising as a promotional strategy.

What is a digital marketing presentation template?

A digital marketing presentation template is a pre-designed slide deck that can be used to create presentations related to digital marketing. These templates usually include slides that cover topics such as social media marketing, email marketing, search engine optimization, and more.

Why should I use these templates?

Using this template can save you time and effort when creating a presentation. These templates are designed to be visually appealing and easy to use, so you can focus on creating great content instead of worrying about the design.

Where can I find these templates?

You can find these presentation templates on various websites. Visit Slide Egg to find the free slides.

How do I customize these templates?

To customize a digital marketing template, you can use presentation software such as Microsoft PowerPoint or Google Slides. Simply open the template in the software and edit the text, images, and other elements as needed.

What are some best practices for using these templates?

Keep the design simple and consistent, use high-quality images and graphics, and avoid too much text on each slide.

What are some common mistakes to avoid when using these templates?

Using too many animations or transitions, using low-quality images or graphics, and using too much text on each slide.

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

Image Source

Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

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Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

Create Your Marketing Presentation Today

It’s your turn! Get started with Visme and take the next step on your journey to create effective marketing presentations . Share your creation with me on Twitter and don't forget to use #MyVisme!

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

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Digital Marketing PowerPoint Template

Number of slides: 10

Our Digital Marketing Strategy Template is a compact slide presentation made for digital marketing managers. Covering the basic pillars of digital marketing - digital strategy, content marketing, search engine optimization, social media marketing, and emailing strategy - this presentation will showcase how your team has effectively executed all these components into one overarching strategy.

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Free PowerPoint Template for Digital Marketing Presentation

A clear digital marketing framework.

This bubble representation illustrates all the digital marketing segments needed to plan and execute a successful online strategy. The framework can be used in the classical six stages of implementation: insight, evaluate, research, plan, implement, and measure the results. With key labeling at each stage, the digital manager can highlight the important points to keep their team on track and showcase the overarching business direction.

Search Engine Optimization Cycling Slide

To stay at the top of your game, understanding the cycle of search engine optimization is a key aspect of the process. This graph will assist you in identifying those key areas of your business process and allow you to highlight where you can improve different functions, such as keyword research, optimizing your webpage, growing your authority, and measuring your results.

Email Marketing Strategy Slide

Email marketing is an underrated tool for building authority and attracting new business and it shouldn’t be! Planning out your direct communication is critical to building your brand awareness with your clients. Give your communication team the recognition they deserve by presenting the strategies necessary for success - especially for departments like lead generation! This Email Marketing Strategy table will clearly lay out the goals and objective your communication team needs.

The heart of Search Engine Optimization is increasing your website’s visibility.

Get your team on board with a full understanding of your digital marketing strategy.

Aligning your Social Media Strategies for goal oriented success.

Having a clear understanding of how all your social media platforms will interact with each other in a clear, easy to read diagram.

Using Digital Marketing Analysis to determine SEO campaign strengths.

The key to success in digital marketing is learning how to evaluate the results. Our digital marketing analysis slide presents your results in a relatable format.

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20 Best Digital Marketing PowerPoint Templates

Are you looking for the best digital marketing PowerPoint templates to create the perfect presentation?

The good news is that there are plenty of PPT templates that have everything you need.

In this article, we will share our expert picks of all the best digital marketing PowerPoint templates.

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Best Digital Marketing PowerPoint Templates

Digital marketing strategy powerpoint template.

This digital marketing strategy PowerPoint template is a simple PPT template designed specifically for digital marketing. It contains 106 useful slides such as marketing strategies, marketing plan, mviral marketing, email marketing, KPIs, and more.

• 16:9 &:4:3 aspect ratio
• Based on master slides
• Fully editable
• 600 vector icons

Digimark – Marketing Powerpoint Template

Digimark should be a great fit for the presentation of marketing, digital marketing, pitch deck, finance, business profile, etc.  It’s a trendy and stylish PowerPoint theme that contains lots of photo slides and infographics. 3 premade colors theme and dark and light background give you enough options to choose your favorite layout. The template comes with 30+ unique slides.

Digital Marketing Pro Powerpoint Template

Digital Marketing Pro is a PowerPoint infographic pack built to help you easily make infographics about digital marketing. It contains a variety of slides such as marketing strategy process, marketing budgets, social media plan, content marketing, video marketing, pricing table, etc.

• 50+ fully customizable slides
• 500+ font icons
• 5 ready-made color schemes

Uprisen – Digital Marketing Powerpoint Template

A professional PowerPoint presentation design is critical for a salesperson, especially for those who work in digital marketing. Uprisen is a splendid solution for a digital marketing agency. The template comes with 36 unique slides in a 16:9 widescreen ratio. It also has 3 pre-made colors: blue, grey and yellow.

Digital Marketing and Social Media PPT Pitch Deck Template

This template is a fantastic PowerPoint multipurpose template. It contains 160+ social media and digital marketing slides.

Other notable features include vector shapes, based on slide master, animated and non-animated versions, and unlimited theme colors. This template is easy to use and 100% customizable. It will take your digital marketing company to the next level of excellence.

Marketing Plan PowerPoint Template

This presentation template is an all-in-one solution for your marketing plan presentation. From presenting a business overview to making a marketing strategy, the template provides the necessary framework for outlining your marketing plan effectively. With its 150+ animated slides, it guarantees a smooth presentation experience that will be sure to leave an impact.

• 150+ animated slides
• Compatible with PowerPoint, Keynote, Google Slides, Canva, and InDesign
• Theme colour

Digital Marketing PowerPoint Infographics Slides

This PPT template provides 30+ unique digital marketing slides with 12 color variations and is ideal for digital marketing, marketing company, or cyber security company.

• 33 unique digital marketing slides
• 12 color variations
• 280 fully editable vector icons
• Handmade infographics

Multipurpose Digital Marketing PowerPoint Template

Multipurpose Digital Marketing PowerPoint Template is the ultimate choice for retro presentations related to digital marketing.  It’s a frequently updated, versatile presentation template for PowerPoint, Google Slides, Keynote, and Canva. The template comes with many notable features including light and dark versions, 2000+ vector icons, master slides options, 50+ theme files, drag and drop image slides, and more. It also provides dozens of marketing slides to choose from, such as marketing objectives, affiliate marketing, direct marketing, inbound marketing, growth marketing, search engine optimizing (SEO), etc.

Blastens – SEO & Digital Marketing PowerPoint Template

Blastens is a beautiful digital marketing pitch deck template for PowerPoint. It comes with 30 unique and gorgeous slides to help you create an eye-catching pitch deck for your brand.

This template is made with slide master, so just use PowerPoint or Google Slides, you can create your own media kit easily.

Digital Marketing and Social Media 2 PowerPoint Presentation Template

This template is a ready-made PowerPoint template for digital marketing and social media. It comes with 80+ unique slides and tons of vector icons.

This template is created based on slide master and has light and dark versions.

Digital Marketing Infographics Solutions PowerPoint Diagrams Template

This template is a comprehensive PowerPoint infographic template. It comes with 70 infographic slides including digital marketing challenges, market overview, SEO process, marketing automation, etc.

Brandigital – SEO & Digital Marketing Agency PowerPoint Template

Brandigital is a minimal PowerPoint template for SEO or a digital marketing agency. It has professional, creative, ultra-modern, and unique layouts.

Brandigital comes with 38 unique slides and focuses on typography and usability. Brandigital is also easily editable.

Gebug – Digital Business Company Profile Presentation Powerpoint Templates

Gebug is a modern PowerPoint template for many purposes such as company profile, marketing strategy, and portfolio.

It comes with 50 unique slides, editable graphics, data charts, and image gallery slides. The Gebug is based on slide master and easy to edit.

Digital Marketing Proposal Presentation Template

This template is a modern PowerPoint template for a marketing agency. You can easily create a digital marketing proposal in no time with this template.

Marketing Toolbox PowerPoint Template

The Marketing Toolbox is worth a look, especially if you plan to use a marketing model infographic in your presentation. It provides more than a dozen most needed marketing models infographics including SWOT analysis, PEST analysis, Ansoff Matrix, 4P marketing mix, Port’s value chain, BCG matrix, and more.

Tigabelas Digital Marketing Proposal PowerPoint Template

If you are going to present your digital marketing proposal to a client. Tigabelas will be a splendid solution for you. The template is an excellent and refined Google Slides and PowerPoint template designed especially for digital marketing.  There are 30+ unique slide designs available in the template’s bundle. It also fits creative agency, company profile, and startup presentation.

Marketonik – Marketing Plan PowerPoint Presentation Template

Marketonik PowerPoint template is perfectly suited for launching marketing projects. It features a modern and professional design to help you deliver a killer presentation. The template includes 27 useful slide designs including competition analysis, possible risks and solutions, marketing budget, marketing teams, development schedule table, project timeline, project benefits, and more. It also contains 30+ vector business concepts and 30+ character positions. All in all, Marketonik is a splendid solution for marketing plan, advertising, and digital marketing proposal presentations.

SEO Agency PowerPoint Template

SEO Agency PowerPoint Template is a professional PowerPoint template designed specifically for SEO agency. The template comes with 90 unique slides including plenty of infographics and diagrams such as SEO timeline, SEO roadmap, SEO strategy.

SEO Infographic Powerpoint Template

SEO (or Search Engine Optimization) is a very important part of digital marketing. If you are making a presentation about SEO, this SEO digital marketing PowerPoint template can help you a lot. It is loaded with 60+ useful SEO infographics that allow you to tell your audience how important Search Engine Optimization is and how it affects the visibility of your website on the internet. With the help of fantastic SEO illustrations, you can present your ideas in a clear and interesting way.

DigitPack Bundle 3 in 1 Powerpoint Template

DigitPack is one of the biggest template bundles for digital marketing. DigitPack has 350+ unique slides, 500+ editable Icons, and tons of maps & infographic shapes. Your slideshow won’t be boring with DigitPack, and that’s our guarantee!

We also really enjoyed 69slides’s support team, which quickly answered all our questions. It’s always great to know there’s someone you can rely on.

Digital Marketing Presentation – Infographic PowerPoint template

Digital Marketing Presentation is an infographic pack to help you make the internet marketing illustration in the media presentation easier. It consists of 39 digital marketing infographic slides including timeline, swimlane diagram, marketing matrix, and more.

(Free) Oslo – Marketing Plan Presentation Template

If you are looking for a free marketing plan presentation template, then take a look at Oslo. The Oslo template is designed to help you organize your marketing strategy and tactics in a visually appealing and easy-to-understand way. It includes slides that show your market analysis, mission and vision, and strategies and business plan. The template also includes slides that help you make a roadmap and calendar.

Free Social Media Strategy Presentation Template

If you want to design a social media strategy presentation, this template is for you. It features a modern design that allows you to present your social media marketing strategy. The template can be easily customized with MS PowerPoint. It includes 35 unique slides.

Marketing Plan Presentation Template Free Download

Check out this modern slide design, a free marketing plan presentation template for PowerPoint and Google Slides, to easily showcase your marketing strategy.

Free Virtual Campaign PowerPoint Template

This is a free PowerPoint template you can use to create a professional-looking virtual campaign presentation for an event. This template features lots of creative illustrations and eye-catching colors. There are over 60 unique and customizable slides in this template.

Free Investors Social Media PPT Template

Another great free PowerPoint template for social media strategy presentations. It comes with 40+ customizable slides including marketing analysis, goals, strategy, content plan, budget, KPI overview, and more.

Thank you for visiting Just Free Slide and reading this article! We hope this article helped you find the best digital marketing PowerPoint templates for your company. You may also want to see our 300+ free presentation templates for PowerPoint and Google Slides .

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Best Digital Marketing PowerPoint (PPT) Template

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Best Digital Marketing PowerPoint (PPT) Template and Infographics

Introducing the Best Digital Marketing PowerPoint Template , a cutting-edge PPT template designed to empower digital marketing professionals, digital agencies, and digital media educators. This premium PPT template is not just a collection of slides; it’s a comprehensive slide deck that encapsulates the essence of digital marketing in today’s fast-growing digital environment.

Crafted with precision, our stunning digital marketing template offers a harmonious blend of professional design and practicality. It’s loaded with customizable features, innovative layouts, colorful vector infographics , vector icons , and incredible graphics catering to digital marketing presentations’ diverse needs. Whether unveiling a new digital marketing strategy, teaching digital marketing concepts, or presenting an online campaign report, our premium Microsoft PowerPoint template provides the perfect backdrop to shine your information.

Embrace the power of visual storytelling and data representation with the Best Digital Marketing PowerPoint Template by SlideSalad . Designed to fascinate and inform, this best premium PPT template sets the stage for presentations that are not only memorable but also highly effective in conveying your digital marketing prowess.

This template is available as Google Slides Themes: Download Digital Marketing Google Slides Themes Here >

Key Features:

• 220 Unique & Creative slides
• 2 Aspect Ratio (4:3 & 16:9)
• Fully and Easily editable content
• 125+ Stunning Premade Theme colors. ( What this means? )
• 5500+ Vector Icons! easily change size & color
• Fully Animated
• Unlimited Themes Color
• One-click to change all colors to fully fit your brand’s color. ( What this means? )
• 100% Vector Objects & Icons
• Free Fonts and Icons

Template Sections:

# Marketing Goals / Objectives

Setting clear and achievable goals is the cornerstone of any successful campaign. The “Marketing Goals/Objectives” slides in our Best Digital Marketing PowerPoint Template slides are meticulously designed to help professionals articulate these goals precisely and clearly.

These slides serve as a strategic starting point for your presentation, where you can outline your primary digital marketing objectives, whether they be increasing brand awareness, boosting online sales, enhancing social media engagement, or improving SEO rankings. The layout is structured to facilitate a clear hierarchy of objectives, supporting both short-term targets and long-term aspirations.

# Understanding the Buyer

The “Understanding the Buyer” section in our Best Digital Marketing PowerPoint Template is a pivotal element for any marketing presentation. This section is intricately designed to guide presenters through the complex landscape of consumer behavior and buying psychology, essential for crafting impactful digital marketing strategies .

• Buyer’s Journey: This segment allows you to map out the buyer’s journey, from awareness to decision-making. It helps in visualizing the path a potential customer takes, enabling marketers to create more targeted and effective campaigns.
• Understanding Customer Needs: This section focuses on identifying and articulating your target audience’s specific needs and preferences. Tailoring your digital marketing efforts to address these needs is crucial.
• The AIDA Funnel – Sales Funnel: A comprehensive depiction of the AIDA (Awareness, Interest, Desire, Action) model, this funnel is a classic marketing tool redesigned for the digital age, illustrating how consumers move from awareness to a purchase decision.
• Buyer Persona Building Blocks: This section provides a framework for creating detailed buyer personas, which are fictional representations of your ideal customers. It helps in understanding the demographic, psychographic, and behavioral traits of your target audience.
• Customer Persona Wheel Parameters : This innovative tool helps in breaking down various aspects of a customer persona, including their motivations, challenges, and preferences, providing a 360-degree view of your potential buyers.
• Buyer Persona Profile Templates: These templates are ready-to-use tools to craft detailed buyer personas. They’re designed for ease of use, ensuring that even non-designers can create professional and informative persona profiles.

# Inbound Marketing

The “Inbound Marketing” section of our Best Digital Marketing PPT Template is an exhaustive resource designed to empower presenters with the latest tactics and strategies in digital marketing. This section is divided into two core areas: Search Engine Optimization (SEO) and Social Media Marketing (SMM), each packed with detailed insights and tools.

Search Engine Optimization

This section delves into the nuances of SEO and offers a comprehensive guide on optimizing digital content to rank higher in search engine results. It covers essential areas like on-page SEO, SEO strategy formulation, and the SEO lifecycle. Ideal for SEO professionals and digital marketers, this section empowers users to enhance their website’s visibility and drive organic traffic effectively.

• On-Page SEO Effective Keys : This part highlights critical factors for optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
• SEO Methodology : A detailed overview of the methodologies used in SEO, offering insights into effective strategies for improving online visibility.
• SEO Strategy : This slide helps in crafting a comprehensive SEO strategy tailored to your business’s unique needs and goals.
• SEO Life Cycle : An illustration of the ongoing process of SEO, emphasizing the cyclical nature of optimizing, measuring, and improving.
• SEO Process : A step-by-step guide to the SEO process, from keyword research to link building and analytics.
• Social Media Marketing

The Social Media Marketing segment is designed to equip users with advanced strategies for engaging audiences on various platforms. It includes insights into successful social cycles, social listening, and strategic feedback loops. This section is perfect for marketers looking to leverage social media for brand growth, engagement, and customer service.

• Stages of A Successful Social Cycle : Outlines the fundamental stages in a successful social media marketing cycle, from planning to execution and analysis.
• Social Listening : Focuses on the importance of monitoring social conversations around your brand and industry.
• Strategic Feedback Loop : Demonstrates how to use feedback from social media to refine marketing strategies.
• Social Customer Service Plan : A guide to integrating customer service into your social media strategy.
• Social Influencing : Discusses techniques for establishing influence on social platforms.
• Goals for Social Influencing : Helps define clear and measurable goals for social media influence.
• Social Networking : Explores strategies for effective networking on social platforms.
• Social Selling : Provides insights into leveraging social media for direct sales and lead generation.
• Social Media Marketing Strategy : A comprehensive framework for developing a successful social media strategy.
• Platform-Specific Demographics and Stats : Detailed slides for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat, offering demographics and statistical insights to tailor your social media approach effectively.

# Content Marketing

The “Content Marketing” section of our Best Digital Marketing PowerPoint Template is a treasure trove for content creators and marketers, providing an in-depth look at the strategies and tools needed for effective content marketing.

• Content Marketing Lifecycle : This part of the slide outlines the stages of content creation, distribution, and management, emphasizing a holistic approach to content marketing.
• Content Marketing Strategy Plan : A guide for developing a comprehensive content strategy tailored to meet specific marketing goals and target audience needs.
• Content Marketing Pyramid : This model helps in prioritizing content creation, focusing on producing valuable and scalable content.
• Content Mix and Schedule : Offers insights into creating a balanced content schedule, ensuring a variety of content types to engage the audience.
• Content Map Template : A tool for visually organizing and planning content, ensuring alignment with marketing objectives.
• Content Marketing Plan : A step-by-step guide to crafting an actionable content marketing plan, from conception to execution.
• Benchmark the Competition : Techniques for analyzing competitors’ content strategies to identify opportunities and gaps in your own strategy.
• SWOT Analysis : A framework for evaluating the strengths, weaknesses, opportunities, and threats in your content marketing approach.
• Content Marketing Channels and Tactics : Detailed exploration of various channels and tactics for content distribution and promotion.

# Email Marketing

This section focuses on the critical role of email in digital marketing strategies. It explores the types of emails (transactional, relational, promotional), understanding email timing, and implementing email automation. It’s an invaluable resource for marketers aiming to use email marketing to nurture customer journeys and convert customers.

• Role of Email Marketing : Highlights the importance and effectiveness of email marketing within a broader digital strategy.
• Customer Value Journey : Explains how email marketing can nurture leads through the customer value journey.
• Transactional Emails : Best practices for designing transactional emails that enhance customer experience.
• Relational Emails : Strategies for building and maintaining relationships with customers through email.
• Promotional Emails : Tips for creating compelling promotional emails that drive action and sales.
• Understanding Email Timing : Insights into the optimal timing for sending emails to maximize engagement.
• Email Automation Triggers : Guide to using triggers for automating email campaigns effectively.
• The Phases of Email Marketing : An overview of different phases in email marketing, from building a list to measuring success.

# Direct Response Advertising

The “Direct Response Advertising” section of our Best Digital Marketing PowerPoint Template is an essential resource for marketers focusing on immediate customer action. This segment emphasizes strategies and techniques for creating ads that prompt an instant response, such as a purchase, sign-up, or download.

• Paid Search Advertising

This part of the template guides users through the intricacies of Paid Search Advertising, including PPC, paid search marketing processes, and ad ranking rules. It’s tailored for digital businesses and marketers seeking to maximize their ROI through effective paid search strategies and keyword optimization.

• Paid Search Advertising (PPC) : Explains the fundamentals of Pay-Per-Click advertising, including how to effectively manage PPC campaigns.
• Paid Search Marketing : A comprehensive guide to strategies and best practices in paid search marketing.
• Keyword Optimization Plan : Offers methods for identifying and optimizing the most effective keywords for your paid search campaigns.
• Paid Search Marketing Process : Outlines the step-by-step process of setting up and managing successful paid search marketing efforts.
• Pay Per Click Process & Strategy : Details the strategic approach to PPC, focusing on maximizing ROI.
• The Rules of Ad Ranking in Paid Search : Clarifies how ads are ranked in paid search, including factors like bid amount and ad quality.

# Display Advertising

The Display Advertising section delves into the strategies and creative processes behind effective display ads, focusing on targeting design and measurement for maximum impact.

• Remarketing

The Remarketing section provides insights into the benefits and workings of remarketing strategies. It covers various types of remarketing, campaign building, and successful implementation. This is ideal for digital marketers looking to re-engage visitors and convert past interactions into sales.

• Remarketing Benefits : Highlights the advantages of using remarketing in digital campaigns.
• How Remarketing Works : Explains the mechanisms and technology behind successful remarketing.
• Different Types of Remarketing : Covers the various forms of remarketing, from basic retargeting to dynamic remarketing.
• How to Build A Successful Campaign? : Provides a roadmap for creating effective remarketing campaigns that re-engage past visitors.
• Affiliate Marketing

In this segment, users will learn about the mechanics of affiliate marketing, including the process and strategies involved. It’s an excellent resource for businesses and digital marketers who wish to expand their reach and generate revenue through affiliate partnerships.

• How Affiliate Marketing Works : An overview of the affiliate marketing model, explaining how businesses can leverage affiliates for broader reach.
• Affiliate Marketing Process : Details the steps involved in setting up and running an affiliate marketing program.
• Affiliate Marketing Strategies : Discusses advanced strategies for maximizing the effectiveness of affiliate marketing efforts.

Digital Marketing Rollout

This comprehensive section focuses on the strategic rollout of digital marketing campaigns across various channels. It includes insights into marketing channel selection, traffic, and sales projections, helping users plan and execute effective digital marketing strategies that align with their business objectives.

• Marketing Channel Roll Out : Outlines a strategic approach for launching marketing campaigns across different digital channels.
• Traffic & Sales Projections by Channel : Provides tools and methodologies for forecasting traffic and sales, helping in the allocation of resources and budgeting.

Final Thoughts About This Best Digital Marketing PowerPoint Template

In conclusion, the top-selling Digital Marketing PPT Template from SlideSalad is an indispensable theme for any marketer, advertiser, or business leader looking to make a significant impact in the digital world. This comprehensive PPT template isn’t just a collection of slides; it’s a comprehensive suite of expertly crafted tools designed to address every facet of digital marketing, from content and email marketing to SEO, PPC, and social media strategies.

What sets this stunning template apart is its meticulous attention to detail and its alignment with current digital marketing trends and best practices. Powered by creative digital marketing infographics , the sections are crafted with both the novice and the seasoned professional in mind, ensuring ease of use without compromising on sophistication. Whether you’re presenting to stakeholders, educating a team, or strategizing for a new campaign, this PPT template provides a structured, clear, and visually engaging way to convey your ideas and plans.

Purchasing this PowerPoint presentation template means investing in your professional toolkit. It saves time and resources in creating digital marketing presentations from scratch and ensures that your message is delivered with clarity and impact. The customizable nature of the template allows for flexibility and creativity, enabling you to tailor each slide to your specific needs and branding.

In essence, this cool Digital Marketing PowerPoint Template is more than just a presentation aid; it’s a strategic ally in your online marketing journey. It empowers you to present complex marketing concepts in an accessible and compelling manner, enhancing your ability to communicate effectively and make informed decisions. For anyone serious about excelling in the digital marketing arena, this professional template is not just a choice; it’s a necessity.

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All you need about Digital Marketing in one presentation! This saved me a lot of hours searching for information on Digital Marketing on the internet and all I could find were scattered data and bits and pieces! If you want to WOW your management then this is the PPT you need!

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The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence

Discover how to create a successful marketing strategy for your business to seize growth opportunities and boost revenue.

FREE MARKETING PLAN TEMPLATE

Outline your company's marketing strategy in one simple, coherent plan.

Published: 08/21/24

Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go, so you want to be able to reach them wherever they are.

But this ever-changing digital landscape can quickly become overwhelming. With several other responsibilities and tasks needing attention, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy?

I've put together this guide about marketing strategies to help you improve your digital presence and grow better.

What Is a Marketing Strategy?

What Is a Digital Marketing Strategy

What Is a Digital Marketing Campaign?

Create a Digital Marketing Strategy

Types of Digital Marketing Strategies

Digital Marketing Campaign Examples

What is a marketing strategy.

A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you're missing regarding the objective you set, then developing tactics to help you meet your goal.

If you run a small business, I get that you may not know how to jumpstart your strategy. Thankfully, this digital marketing strategy template will help you get there with its actionable tips and templates to set you up for success.

And did I mention that it’s free?

Now, back to the topic at hand: are you confused about the difference between a marketing strategy and marketing tactics? I’ll cover that below.

Digital Marketing For Small Business

Everything you need to know to get started with digital marketing. You'll learn about:

• Content Marketing
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Strategy vs. Tactics

The difference between a strategy and a tactic lies in their scope, level of detail, and time frame. A strategy is a high-level plan that guides your direction and long-term goals and how you plan on accomplishing them. Tactics, however, are specific actions and methods used to implement your strategy and achieve short-term objectives.

You can think about it like this: strategy is planning, and tactic is doing. Having a strategy without ways to act on it (tactics) is daydreaming, and taking actions with no common goal or plan (strategy) wastes your time.

Let's dive a bit deeper into the differences between the two.

Characteristics of a Strategy

Marketing or not, there are three parts to any strategy :

1. A diagnosis of your challenge.

2. A guiding policy for dealing with the challenge.

3. A set of targeted actions is necessary to accomplish the policy.

Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at times.

So, if you're ever feeling overwhelmed about your marketing strategy, refer to these three steps to keep you focused on achieving your objectives.

Characteristics of a Tactic

While strategies provide a framework for your overall vision, tactics determine the specific steps taken to execute that vision.

A good tactic should:

• Be specific, actionable, and measurable.
• Align with the overall strategy.
• Have a relatively short time frame.

Depending on your marketing strategy, your tactics may include email marketing campaigns , publishing a blog , or organizing an event .

Now, let's look at digital marketing strategy.

What is Digital Marketing Strategy?

A digital marketing strategy is a plan for using online channels to establish an internet presence and achieve specific marketing objectives. These channels can include organic search, social media, paid ads, and other web-based mediums such as your website. Ultimately, the goal is to boost your business’s visibility and attract new customers.

A strong digital marketing strategy helps your business achieve specific digital goals through carefully selected mediums.

Similar to marketing strategies versus  marketing tactics , “digital marketing strategy” and “ digital marketing campaign ” are also often interchanged.  So, how do they differ?

I’ll discuss that in the following sections.

Components of a Digital Strategy

Goals and objectives.

First of all, you’ve got to lay out your main goals and specific objectives to build an effective digital strategy.

Goals are big-picture ideas, while objectives are more detailed and easier to measure. They have clear deadlines and show what success looks like.

Here is an example of how I like to think about the difference:

• Goal: To increase brand awareness.
• Objective: Grow social media following by 20% within the next quarter.

See the difference? When it comes to goals, you can define and measure them through SMART goals and criteria .

Download SMART template for free

Audience Analysis

Next step — get to know your audience.

Research and identify the specific groups of people you want to reach.

Consider their age, where they live, and how much money they make. What are their interests? What issues do they face? Where do they spend their time online?

Study their online behavior, preferred websites, and what they like to read or watch, so you can pick the best platforms and make content that grabs their attention.

Pro tip: Take it further with 10 Easy Steps to Creating a Customer Profile [+ Templates]

Content Plan

A content plan is the most interesting and, at the same time, most challenging part of any strategy.

Your content must inform, entertain, and engage.

Here you need to “spy” on your audience again. What kind of content do they devour? Where do they leave the most comments, likes, and shares? When do they mostly check in (morning, lunch, bedtime)?

Here are my top tips for creating a content strategy that works:

• Content variety. Use blog posts, videos, infographics, and more content formats to keep your audience engaged. Unique research and case studies are also great.
• Content pillars. Build content around core ideas that resonate with your brand and audience.
• Content calendar. Use a content calendar to stay consistent and ensure a steady flow of material.
• SEO. Research keywords and sprinkle them in for better online visibility.
• Content repurposing. Turn successful content into new formats to maximize its reach.
• Tracking and adapting. Use Google Analytics data to see what works and adjust your strategy accordingly.

Pro tip: Take your content strategy to the next level with this handy guide: How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Every digital strategy should prioritize a good user experience. Your site or app needs to be functional, enjoyable, and easy to use.

It must be clear, intuitive, and frustration-free. Otherwise, you risk losing potential customers.

Here are my tips for good UX:

• Clear navigation. Make the menu simple so customers can find what they need easily.
• Simple forms. Keep forms short with clear instructions and no annoying error messages.
• Mobile-friendly design. Your site must look good and work well on any device.
• Fast loading speed. Speed up your site to keep visitors and improve user experience.

Pro tip: Explore more UX design here: Perfecting Your Digital UX Design — The Tips You Need to Know

Data Analytics

Data analytics track traffic, analyze which parts of the campaign resonate most, and even pinpoint where users might be dropping off.

Data analytics can also track how users behave, understand what they like, and even predict future trends.

Managing data analytics can be overwhelming, but HubSpot's Marketing Analytics & Dashboard Software makes it easy to keep track of all your marketing efforts effortlessly.

This lets you identify what‘s working and what’s not. You can then refine your approach, optimize content for better conversions, and ultimately achieve your objectives with laser focus.

Pro tip: If you want to learn more about data analytics, I recommend exploring this free resource: A Complete Guide to Data Analytics — Download for free

What is a digital marketing campaign?

Digital marketing campaigns are the building blocks and actions within your digital marketing strategy that move you toward a specific end goal.

For instance, if the overarching goal of my digital marketing strategy is to generate more leads through social media, I might run a digital marketing campaign on X (formerly Twitter.)

I‘d share some of my business’s best-performing gated content on the platform to generate more leads through the channel.

Let's tie it all together to help you create a digital marketing strategy you execute with your digital marketing campaigns.

How to Create a Digital Marketing Strategy

1. build your buyer personas., 2. identify your goals and the digital marketing tools you'll need., 3. evaluate your existing digital channels and assets., 4. audit and plan your owned media campaigns., 5. audit and plan your earned media campaigns., 6. audit and plan your paid media campaigns..

• 7. Bring your digital marketing campaigns together.

For any marketing strategy – digital or not – you need to know who you're marketing to. The best digital marketing strategies are built upon detailed buyer personas; creating them is your first step.

Featured Resource: Organize your audience segments and strengthen your marketing with these templates to build your buyer personas . They'll help you organize your insights and have a clear visualization of your target audience.

Download this Template

Whatever your overarching digital marketing goal is, you must be able to measure the success of your strategy along the way with the right digital marketing tools.

For instance, HubSpot's Reporting Dashboard brings all of your marketing and sales data into one place, so you can quickly determine what works and what doesn't to improve your strategy for the future.

My favorite feature is that you can customize your dashboards with the drag-and-drop editor to ensure your reports feature the metrics that matter most.

When reviewing your existing digital marketing channels and assets to determine what to incorporate in your strategy, it's helpful to first consider the big picture — this will prevent you from feeling overwhelmed or confused.

Gather what you have and categorize each vehicle or asset in a spreadsheet so you have a clear picture of your existing owned, earned, and paid media.

Owned, Earned, Paid Media Framework

To do this effectively, I recommend using the owned, earned, and paid media framework to categorize the digital “vehicles,” assets, or channels you‘re already using and decide what’s a good fit for your strategy.

Owned Media

Owned media refers to the digital assets your brand or company owns, like your website , social media profiles, blog content, or imagery.

Owned channels are what your business has complete control over. The HubSpot Blog is an example of owned media, but this can also include some off-site content you own (e.g. a blog you publish on Medium).

Earned Media

Earned media , also called earned content, is anything written about or created about your business that doesn’t come from paid advertising or sponsorships.

It’s published by a third party, like press mentions or media outlet coverage, people sharing your content via their networks, user-generated content, and even word-of-mouth marketing from satisfied customers.

You can earn media by getting press mentions and positive reviews as well as by people sharing your content via their networks (e.g. social media channels).

Paid media refers to any vehicle or channel you spend money on to catch the attention of your buyer personas.

This includes things like Google Ads, paid social media posts, native advertising (e.g. sponsored posts on other websites), or any other medium through which you pay in exchange for increased visibility.

I’ll go over an example now that I’ve outlined the framework.

Owned, Earned, and Paid Media Framework Example

Say I have an owned piece of content on a landing page on my website that's been created to help me generate leads.

I know I want to incorporate different parts of the framework rather than just working with owned, earned, or paid media alone.

To amplify the number of leads the content generates, I ensure it's shareable so my audience can distribute it via their social media profiles. In return, this will increase traffic to my landing page. This is the earned media component.

To support my content's success, I might post about the content on my Facebook page and pay to have it seen by more people in my target audience.

This is how the three parts of the framework can work together, although it's not necessary for success. For instance, if my owned and earned media are already both successful, I might not need to invest in paid methods.

I recommend evaluating what solution will help you best meet your goals and then incorporating those channels into your digital marketing strategy.

Featured Resource: Keep track of your paid media efforts with HubSpot's free Paid Media Template .

Recognizing this, Hubspot offers a free blog maker to help you get started on publishing content that resonates with your audience, ensuring you can easily share your knowledge and insights without the technical hassle.

The key is not to blog just because: blog with the intent to solve for the customer. To effectively do so, it’s important to understand your target audience and their pain points .

That way, you can write highly targeted content that’s genuinely helpful for readers, especially since consumers say they read 1-4 blog posts per month.

Another trend in the content marketing space is generative AI, and 85% of marketers say it will change how they create content this year. Those who already use it say it helps them create high-quality, better-performing content.

Image Source

Don’t blog just because; blog with the intent to solve for the customer. To effectively do so, it’s important to understand your target audience and their pain points .

That way, you can write highly targeted content that’s genuinely helpful for readers.

Online Marketing Benefits of Content Marketing

• Boosts web traffic: Regularly publishing fresh and relevant blog content can improve your SEO rankings, attracting more organic visitors to your website. Plus, sharing content on your social media pages and other channels can help you stay engaged with your audience while increasing visibility.
• Establishes authority and credibility: Sharing your expertise and insights through blog articles and other content can help establish you and your company as a thought leader in your industry. This also allows you to engage with your audience and provide them with useful information that speaks to their pain points. Not only does this build trust, but it also positions you as a reliable and knowledgeable resource.
• Generates leads and conversions: By creating engaging and relevant content, you can attract potential customers who are interested in your business and move them through the buyer’s journey. You can also convert readers into leads by including CTAs that encourage readers to take action, such as subscribing to a newsletter or registering for a free trial.

Recommended Reading

• Why Blog? The Benefits of Blogging for Business and Marketing
• How to Create a Successful Blog Strategy: A Step-by-Step Guide
• Blog SEO: How to Search Engine Optimize Your Blog Content
• Blogging Mistakes to Avoid According to HubSpot Bloggers

2. Paid Advertising

An organic content marketing strategy is only a portion of the story. It’s just as important to implement non-organic plays, such as paid advertising.

Not only will this help you drive more brand awareness, but it will also help you reach audiences who can’t find your business organically yet.

I recommend paid advertising if you’re still growing your blog or business and not getting as much traffic as you want. There are a few types of advertising you can consider adding to your digital strategy:

• Social Media Advertising .
• Pay-Per-Click (PPC) .
• Google Ads .
• Online Advertising .

Nearly every platform has an option for you to advertise — either through a display network (such as Google’s ) or through its built-in ad system (such as Instagram’s, Facebook’s, and LinkedIn’s self-serve advertising portal).

Here’s one example of an ad on LinkedIn :

What I like the most, and the biggest benefit of paid advertising, is that it’s not dependent on a content or SEO strategy where success can take a while to build.

You choose a platform, create your budget, write copy, decide on images, and launch your advertising campaigns.

Still, to ensure your success, I’d recommend creating an advertising plan that outlines who you’re targeting, which channels you’ll be using, and how much you plan to spend.

I recommend downloading the following template to create your plan.

Featured Resource: Advertising Plan Template

Download this Advertising Planning Kit

Online Marketing Benefits of Paid Advertising

• Targeted campaigns: Platforms like Google, Facebook, and Instagram enable you to target your ads to specific audiences based on their demographics, interests, behaviors, and more. This helps ensure that your ads are seen by the right people who are more likely to be interested in your products or services.
• Measurable results: No matter which platform you advertise on, you’ll be able to track the success of your ad campaigns by analyzing performance metrics such as impressions, clicks, and conversions. By analyzing this data, you can identify which ads and targeting strategies are most effective and make informed decisions to improve future campaigns.
• Flexibility: Paid advertising gives you the option to adjust your campaigns, targeting options, and budget based on your marketing goals and audience preferences. This can help you stay agile and responsive in the fast-moving digital marketing landscape and ensure that you are getting the most from your advertising budget.

3. Account-Based Marketing (ABM)

Account-based marketing is a strategic approach that focuses on targeting and engaging specific high-value accounts or key decision-makers within those accounts.

Rather than casting a wide net to reach a broad audience, ABM personalizes marketing efforts to cater to the needs and preferences of specific target accounts.

This strategy is particularly suitable for B2B organizations and industries with complex sales cycles, where forging strong relationships with specific key accounts is critical.

For instance, let’s say my software company wants to target enterprise account XYZ Inc.

Instead of a broad marketing approach, I adopt an ABM strategy and tailor my efforts to XYZ Inc. by researching its pain points and business objectives.

I’ll develop personalized content tailored to its needs, engage with decision-makers, nurture relationships, and coordinate my marketing and sales efforts. All of my marketing efforts focus on what works for this one account.

Since it has a specific use case, ABM is lower on the list of popular digital marketing strategies, and I don’t recommend it to anyone but B2B organizations or industries with high-value accounts and complex sales cycles.

Dustin Brackett , CEO and founder of HIVE Strategy , feels similarly and says he believes in the power ABM has for some organizations but understands why it’s not a popular trend.

“ABM is really only valuable for organizations that have high-value customers. There isn't a ton of ROI to be had by investing in ABM for a B2C organization, or any organization that has a lower customer lifetime value because ABM is a large investment in time, resources, and dollars,” Brackett says.

Featured Resource: How to Implement an ABM Strategy

Download Your Free Guide

Online Marketing Benefits of Account-Based Marketing

• Personalized approach: Unlike other marketing strategies, ABM enables you to create tailor-made content, communications, and campaigns for each account you target. This level of personalization helps you establish stronger relationships with your target accounts and increase the likelihood of conversion.
• Alignment between marketing and sales: Alignment between your marketing and sales team is crucial for implementing a successful ABM strategy. It ensures that both teams are focused on the same goals and committed to creating consistent experiences for accounts.
• Improved customer retention: ABM emphasizes building long-term relationships with target accounts. By understanding their specific needs and providing relevant solutions, marketers can increase customer satisfaction, retention, and even drive further expansion within the account.
• The Ultimate Guide to Account-Based Marketing
• How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
• Account-Based Marketing vs. Inbound Marketing
• The Best Account-Based Marketing Software

4. Search Engine Optimization (SEO)

SEO is the practice of optimizing your web content, structure, and technical aspects to improve its visibility and ranking on search engine results pages (SERPs).

The ultimate goal of SEO is to increase organic, non-paid traffic to your website from search engines like Google and Bing.

If your product pages aren’t earning traffic, SEO is your best bet to get those pages in front of those who are searching for those products and services.

To ensure that your content engages and converts users, it’s important to invest in an on-page SEO strategy .

According to our survey, website/blog/SEO is the second-most used channel among marketers, but they say it offers the best ROI. I’m not surprised by this because of my own experience.

More often than not, I’m looking to Google to find answers to my questions, and so are my other consumer peers — among all generations, people prefer to find answers to their questions with search engines.

Not sure how to get started? Download our starter pack below.

Featured Resource: SEO Starter Pack

Download Your Free SEO Pack

Online Marketing Benefits of SEO

• Increases organic traffic: Optimizing your digital content for search engines can help you rank higher in search engine results pages (SERPs) for relevant keywords that your audience is using. As your ranking increases, so does your brand’s visibility and your website’s organic traffic.
• Improves user experience: When it comes to getting higher rankings, optimizing your website for users is just as important as optimizing for search engines. This includes ensuring that your website is easy to navigate and has a clear hierarchy of information so users can quickly find what they are looking for. In doing this, you not only improve the user experience, but you also increase the chances of users staying on your website longer, engaging with your brand, and ultimately, becoming customers.
• Provides long-term benefits: Unlike paid advertising, which requires ongoing investment, optimizing your content for search engines can provide long-term benefits by driving consistent and ongoing organic traffic to your website. Yes, it can take longer to reach your goals, but the payoff includes saving your business money and building an authentic brand reputation.
• The Ultimate Guide to SEO
• How to Create an SEO Strategy
• How to Do Keyword Research for SEO

5. Social Media Marketing

Social media marketing is another way to generate brand awareness online and boost your digital strategy.

It involves creating and sharing content on social media platforms, such as Facebook, Instagram, Twitter, and others, to attract attention, drive website traffic, and generate leads.

Social media is one of the highest ROI marketing channels, and lately, a lot of its success comes from apps incorporating ecommerce.

It’s now one of the leading product discovery and purchasing channels for consumers, so much so that 17% of social media users bought a product in-app in the past three months.

Given this, it’s no surprise that 59% of marketers report driving more social sales than in past years.

Social media marketing is also great for building communities around your brand.

You can speak directly to your audience, engage with followers through comments and messages, and have discussions to connect with them on a more personal level.

The stronger your relationship with your audience, the more loyal they will be to your brand.

Online Marketing Benefits of Social Media Marketing

• Increases brand awareness: With billions of active social media users, you can reach a wide audience and increase your brand’s visibility. This is especially true if you participate in relevant social media trends, run paid campaigns, create and promote branded hashtags, and collaborate with other brands.
• Boosts engagement: A strong social media presence can help create a community around your brand and build a strong relationship with your followers. Plus, you can use tactics like contests and giveaways to encourage specific actions that support your marketing goals, such as asking users to tag a friend or write a review.
• Rich insights and analytics: Social media platforms typically provide robust analytics tools that allow you to measure the effectiveness of your marketing campaigns, track key metrics, and gain insights for continuous improvement.
• Social Media Marketing: The Ultimate Guide
• How to Create a Great Social Media Strategy in 2024 (+New Data)
• The HubSpot Blog's 2024 Social Media Marketing Report: Data from 1400+ Global Marketers
• How to Run a Social Media Contest That Gets Tons of Engagement
• The Fastest Growing Social Media Platforms [New Data]

6. Influencer Marketing

The global market for influencer marketing has more than doubled since 2019, making it more popular than ever.

By partnering with influencers, brands can create content that promotes their products or services while leveraging the influencer’s reach.

There are many ways you can partner with influencers, such as sponsored content, guest blogging, product collaborations, influencer takeovers, and more.

Before partnering with an influencer, it’s important to do your research and make sure they have an engaged following within your industry or niche and are aligned with your values and messaging.

Not sure how to get started? Check out HubSpot’s Ultimate Guide to Influencer Marketing.

Featured Resource: The Ultimate Guide to Influencer Marketing

I know that influencer marketing might seem unattainable from a cost perspective as most businesses don’t have the most A list of A list influencer funds available in their budgets.

The good thing is that you don’t have to use these influencers, especially since those with a high price tag aren’t the most effective type of influencer.

Micro-influencers, with 10,000 - 100,000 followers, are the most effective.

Marketers prefer working with them and find them the most effective, which makes sense — the cost is lower, and these influencers typically have a stronger bond with a smaller and more engaged community, ready and open to hear from them.

Online Marketing Benefits of Influencer Marketing

• Brand exposure: Partnering with influencers allows you to tap into the influencer’s existing audience and reach, which can significantly boost your brand’s awareness. By leveraging an influencer’s platform and following, you can expose your products or services to a larger audience and gain visibility among potential new customers.
• Authentic content creation: Influencers are skilled in creating engaging and authentic content that resonates with their followers. By partnering with influencers, you can tap into their creativity and expertise to develop compelling content that promotes your brand’s offerings in an organic and relatable manner. Plus, user-generated content created by influencers can showcase real-life experiences with your brand, which can influence buyer decisions and foster trust.
• Trust and credibility: Influencers are seen as trusted authorities within their niches. When they endorse or recommend a brand’s products or services, it adds credibility and trust. This can positively influence consumer perceptions and increase the likelihood of potential customers trying or purchasing from your brand.
• Influencer Marketing Strategy Checklist & Template
• What Will Influencer Marketing Look Like in 2024?
• 13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own
• The Top Channels for Influencer Marketing

7. Podcasting

According to Edison Research, the number of Americans (aged 12+) who have listened to a podcast in the last month is up 30% from 2013.

While audio marketing and platforms like Clubhouse are different from podcasting , the idea is the same: you can educate and engage an audience; all they need is a device that plays audio.

When digging into the data, I found that podcasting and other audio content aren’t as popular as other strategies on this list. This makes sense because podcasting isn’t a channel offering the immediate ROI you might want.

Dan Stillgoe, Blend’s Marketing Manager, spoke to my colleague Caroline Forsey and told her the same thing.

He says , “It‘s true that you can’t directly attribute leads or revenue from a podcast, but that's not its purpose."

Podcasts are a long-term brand-building channel that can improve affinity and connection for your brand like no other channel," he explains. "When you realize the long-term and surrounding benefits, podcasting becomes a clear and obvious investment.”

He adds, “Podcasting is the perfect way to craft content that's engaging and authentic — something buyers are beginning to crave in this AI era.”

For inspiration, check out the HubSpot Podcast Network :

Instead of looking to podcasts to drive exponential ROI, I recommend leveraging them to drive engagement.

Having podcasts in your digital strategy allows you to reach people on platforms other than search engines and social media channels, and it’s a much more unplanned, natural medium — though, of course, you should plan each episode carefully and ensure you’re delivering contact that actually serves your listeners.

As a consumer, I like the authenticity of podcasts and how they feel like a free-flowing conversation. I even pay for premium membership subscriptions to some of my favorite shows to take advantage of extra content.

Featured Resource: How to Start a Podcast

Online Marketing Benefits of Podcasting

• Discoverability: Podcasts can be hosted on various platforms, such as Spotify, Apple Podcasts, and Stitcher, expanding your brand’s reach. You can also transcribe your podcasts and publish the transcript to make them more SEO-friendly. Plus, you can invite guests to speak on your podcast and have them share the episode with their followers.
• Authenticity: Podcasting allows for a more conversational tone compared to other forms of content. The audio format lends itself to authentic and unscripted conversations, creating a sense of connection and genuine interaction between you and your listeners.
• Sustainable: Podcasts have a long shelf life and can remain relevant for months to come, helping you get the most out of your content. Plus, you can repurpose the audio material to create blog posts, videos, ebooks, and other types of content.
• Podcasting: What You Need + Nine Steps To Get Started
• 3 Tips on Launching a Kickass Podcast, from My First Million Producers
• The Anatomy of a Perfect Podcast Episode, According to HubSpot's Podcast Expert
• The Ultimate Guide to Podcast Audio, According to HubSpot's Podcast Expert

8. Email Marketing

Every few years, email marketing falls victim to the “X marketing tactic is dead!!!!!!” conversation, but it’s not.

It’s one of the most leveraged channels among marketers and offers the second-highest ROI, making it one of the most important digital strategies you can implement today.

It gives you plenty of opportunity to nurture customers who are highly interested in your products. It’s important, however, to only email those who have opted-in to receive emails from you.

It’s bad form to do otherwise, and it risks diminishing your email deliverability . After all, you wouldn’t subscribe to a newsletter for a brand that doesn’t interest you, right?

You can earn subscribers through your blog, contests, and even through webinars.

Any time someone gives you their email — and every time they give consent to receive communication from you — you have full permission to target them with an email marketing campaign.

Featured Resource: Email Marketing Planning Template

Download Your Free Template

Online Marketing Benefits of Email Marketing

• Builds R\relationships: Email allows you to communicate directly with your audience, establishing a personal relationship and building trust over time. You can also customize email campaigns to the interests and unique preferences of your target audience, providing more content that is relevant to their needs. Fun fact: Segmented and personalized emails drive 30% more opens and 50% more click-throughs.
• Drives traffic to your website: Emails with links to your website or blog can drive traffic to your website and engage with your brand. You can even send your email subscribers exclusive deals, promotions, or discounts, which can increase the potential for conversions.
• Easy to track: Email marketing campaigns can be tracked and measured, providing valuable insights such as open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. By analyzing these metrics, you can make data-driven decisions that can help you reach your target audience more effectively.

My pro tip: Streamline your email marketing efforts with generative AI, as marketers told us it’s the most effective at creating emails.

Try it for yourself with AI Email Writer , HubSpot’s generative AI tool that will help you automate copywriting and create marketing emails that capture attention and inspire clicks.

Try the AI Email Writer

• Benefits of Email Marketing Your Marketing Team Must Know
• The Ultimate Guide to Email Marketing
• Examples of Brilliant Email Marketing Campaigns

9. Video Marketing

With platforms like TikTok and Instagram Reels on the rise, video marketing is more popular — and effective — than ever. In fact, 92% of video marketers surveyed by Wyzowl reported they get a positive ROI on video content.

Given this, it’s no surprise that the fastest-growing platforms are a video haven, especially TikTok. Of the marketers already using the platform, 56% plan to increase their investments in 2024, making it the platform poised to grow the most this year.

One of the reasons videos are so effective is because they allow you to communicate with your audience in a more personal way.

Plus, short-form video takes less bandwidth and effort to create, you can still share a lot of information, and shorter videos align with the fast-paced attention span of many watchers.

By making video an integral part of your digital strategy, you’re able to showcase your brand’s creativity and explore more content formats, such as product demos, explainer videos, expert interviews, customer testimonials, and more.

Online Marketing Benefits of Video Marketing

• Boosts SEO: Since Google tends to prioritize video content in its search results, implementing video as part of your marketing strategy can improve your search engine visibility. Plus, video content can be optimized with relevant titles, descriptions, and keywords, making it easier for search engines to understand and categorize the content.
• Better retention: Video is easier to remember than text-based content because it allows you to use storytelling techniques and communicate important messages more effectively. Video has the power to invoke emotions and create a connection with your audience, making it easier for them to consume and remember your content.
• Enhances reach: Video is highly shareable on social media due to its easily digestible nature. As people share your video content with their own social media networks, it exposes your brand to new audiences.
• The Ultimate Guide to Video Marketing
• The Best Video Marketing Channels to Grow Your Brand
• The Video Marketing Playbook

Now, it’s time to bring all of this together to form a cohesive marketing strategy document. Your strategy document should map out the series of actions you’re going to take to achieve your goals based on your research up to this point.

Let's discuss how our digital strategy template can help.

Digital Marketing Strategy Template

While a spreadsheet can be an efficient format for mapping your digital marketing strategy, that approach can quickly become messy and overwhelming.

To plan your strategy for the long-term – typically between six to 12 months out, I recommend a reliable digital marketing strategy document. But where to start? With our free digital marketing plan template.

This template will walk you through your business summary and initiatives, help you build your target market and competitor information, and flesh out your marketing strategy — including your budget and specific channels and metrics.

Download Now

Use this digital strategy template to build out your annual digital marketing strategy and tactics. By planning out these yearly plans, you can overlay when you and your team will be executing each action. For example:

• In January, you'll start a blog that will be continually updated once a week for the entire year.
• In March, you'll launch a new ebook, accompanied by paid promotion.
• In July, you'll prepare for your biggest business month — what do you hope to have observed at this point that will influence the content you produce to support it?
• In September, you'll focus on earned media in the form of PR to drive additional traffic during the run-up.

This approach provides a structured timeline for your activity which will help communicate plans among colleagues.

Finally, here are some examples of digital marketing campaigns and their strategies to inspire you.

1. Béis : Paid Ad

Travel accessory brand Béis recently launched a social media campaign to announce feature updates to one of its products. And they did it in the best way: by showing instead of telling.

Why I Like This

In a 34-second clip distributed on Instagram Stories, the brand shows how its product performed before and how it performs now after updating the material.

This is a great campaign for a few reasons:

• It not only highlights product improvement but shows customers that the brand is committed to iterating and improving,
• It makes sure to include captions in the video so it's accessible to everyone,
• There’s a CTA button at the bottom of the screen that encourages customers to make a purchase.

2. Omsom : Social Media

Asian food brand Omsom creates starter kits for home cooks who want a simple way to cook Asian cuisine without sacrificing authentic ingredients and flavors.

The brand leverages its TikTok profile to share behind-the-scenes content, recipes, and culturally relevant content.

In a recent video, the brand's co-founder shared how it sources one of its key ingredients and how it chose the more difficult route to preserve the integrity of the food.

@weareomsom here's why we choose to make our lives harder as food founders! #business #sourcing ♬ original sound - Omsom

Here’s what Omsom did right:

• Highlights its brand values while still building excitement around the product.
• Includes its website link in its TikTok bio.
• Offers a discount to customers who find it through the video-sharing platform.

Sharing behind-the-scenes content is a great way to connect with your audience and share details that will simultaneously highlight your mission and/or values.

3. The General : Paid Advertising

After reports that consumers thought the brand was untrustworthy due to its low-budget ads, The General decided to revamp its entire marketing strategy.

In a commercial featuring basketball superstar Shaq, the brand addressed the elephant in the room and introduced a new and improved look.

The General’s ad is a great example of effective crisis management:

• It addresses negative perceptions head-on, showing viewers that it's in tune with its target audience and their needs,
• It builds back credibility by emphasizing how long it’s been in business and the number of people it has helped.

Digital Strategy Examples

What makes a winning digital strategy? Let's peek behind the curtain at some of the best strategies from popular brands.

1. Fenty Beauty - Social Listening, Micro-Influencers, and Diversity 

Before the launch of Rihanna's makeup brand Fenty Beauty, there was a huge call for more diverse makeup options in the beauty industry. 

"I remember following different Black women and women of color who were makeup artists and influencers," says HubSpot staff writer and self-proclaimed social media expert Erica Santiago.

"They would often echo the same problem my friends and I encountered when trying to find makeup, which was finding foundation and colors that complemented our skin." 

When Rihanna launched Fenty Beauty in 2019, the brand consisted of 40 shades, more than most makeup brands at the time. Furthermore, the brand leveraged beauty influencers of various shades and backgrounds to promote the products. 

"It was clear the brand paid close attention to what makeup fans were saying online and what influencers people of color were following for beauty tips," Santiago recalls. "I remember seeing prominent Black makeup influencers like Jackie Aina promoting the brand on Instagram."

Fast forward five years and Fenty Beauty still collaborates with a diverse lineup of beauty micro-influencers to show the wide range of Fenty Beauty shades and colors and how they look on consumers of different backgrounds. 

What I like: Fenty Beauty uses diverse micro- and nano-influencers to show the quality of their products and connect to consumes. Micro- andnano-influencers are known to have a close-knit community of followers, and leveraging this online helps Fenty build brand awareness. 

Lesson to Learn

• Use social listening. Pay close attention to what consumers in your industry are saying online and use that to inform the strategy and vision of your digital marketing campaign.
• Find an untapped niche. "Black women and WOC were a very underserved audience in the makeup and beauty industry, and still are in many ways," Santiago says. "Fenty Beauty saw that and made a point to carve a lane with that audience and it's really helped them stand out as a brand."

2. Nike – Apps, Games & the Metaverse

Nike has impressed everyone with its digital strategies and innovative additions in recent years. First, they created apps like the Nike mobile app, SNKRS (for sneaker releases), Nike Training Club (NTC), and Nike Run Club (NRC).

These apps helped Nike sell more stuff, especially during COVID-19. NTC, for example, saw a big sales jump in China — 80% in the latest quarter.

Nike is also exploring the metaverse with a place called Nikeland on Roblox . Young people are crazy about Roblox, with over 216 million monthly active users . Nike jumped on this trend and cleverly integrated its brand into this world.

Nikeland sells digital clothes, shoes, and accessories for Roblox characters. They bought a company called RTFKT, which makes digital sneakers. People fell in love with these shoes, showing there's a big market for this stuff.

Lessons to Learn

• Stay true to yourself. Don't lose sight of your mission. Use tech to help you achieve your goals, not just to make a quick buck.
• Make it personal . Speak to people in a way that resonates with them and personalize your digital offerings.
• Follow trends. Stay vigilant and in trend with what's currently popular and appealing to make the most out of every opportunity.

3. Hinge – The Power of Disruption and Antimarketing

A popular dating app Hinge is doing something different than its competitors.

They want people to stop using their app once they find love! This is a cool change from most apps that try to keep you using them all the time, like Tinder . That said, Hinge's message is “The dating app designed to be deleted.”

Hinge uses specific prompts to help you create a meaningful profile that gets you closer to finding your soulmate, not just someone to go on a date with.

These prompts are like conversation starters that help you show your true self and find someone who connects with you on a deeper level.

For instance, here’s one of the prompts I’ve seen: “ The one thing I'd like to know about you is…”

You answer it, and those who resonate with your energy or share the same vibe will connect. Maybe one of them is “THE” person who will make you want to delete the app later. Who knows?

• Outcome-based marketing works. Focus on the desired outcome for the user rather than just downloads, purchases, or engagement.
• Disruptive marketing helps you stand out. Use strategies that challenge the status quo and stand out from the competition in unexpected ways. For instance — with guerrilla marketing, bizarre campaigns, or unconventional partnerships — the key is to disrupt the norm.
• Unique selling propositions (USP) bring in customers. Use “antimarketing” tactics in your copies and ads to sell more. Instead of being pushy, create curiosity by not seeming too eager to sell. It might sound strange, but it works.

4. Apple — UGC Hype for iPhone 13 Pro

Apple skipped the traditional route of promoting their iPhone 13 Pro's macro camera with branded content. Instead, they launched a viral social media campaign called "Shot on iPhone Challenge ."

This clever content marketing strategy relied on UGC.

iPhone users were encouraged to share their best macro photos with specific hashtags #ShotoniPhone and #iPhonemacrochallenge.

To make things even sweeter, Apple ran a contest where people submitted their best close-up photos. Winners had a chance to be featured on Apple’s official channels and potentially in future marketing ads. (What a sound tactic!)

This got users excited and gave Apple great marketing material from their creative customers.

Outdoor equipment brand Deuter applies the same tactic to draw attention to its Instagram page .

• Free marketing can be effective. Motivate users to create exciting content about your product, saving money on ad creation.
• User trust is a must for UGC. Real people's photos (and especially Reels) resonate more than staged ads, building trust in the brand.
• Contests create buzz. Host contests to create excitement and encourage spreading the word about your brand.
• Unique hashtags grab attention. Create original hashtags to go viral and inspire people to use them.

5. Spotify Wrapped — Turning Data into Engagement

Spotify Wrapped is a year-end summary of your most-listened songs and podcasts. And it’s a content marketing masterpiece.

Wrapped transforms user data on music habits (top artists, songs, genres, listening time) into colorful and informative visuals.

Spotify leverages data to spark self-reflection, and that’s the best part of this strategy.

In fact, as described by Spotify's head of marketing , Wrapped creates a FOMO effect among users. It's simple — everyone wants their Wrapped to have something interesting to discuss and compare by the end of the year.

Wrapped's success shows how user data can become a fun, shareable tool that strengthens brand loyalty.

• Make data engaging. Don't bore your audience with raw numbers. Transform data into visuals, quizzes, or interactive experiences that are fun and informative.
• Personalization is still king. People crave personal experiences. Tailor content, reports, or recommendations based on user data to build a unique connection with each customer.
• Spark conversations. Use data to create content that inspires users to share and discuss it with others. This can be insights about their habits, comparisons with others, or even predictions based on their data.
• FOMO works. Create a sense of urgency or exclusivity around your data-driven experiences.

6. Myprotein — Influencer Collaborations & Promo Incentives

The health and fitness industry was thriving, and Myprotein wanted to stand out. However, they faced a challenge — athletes often stick with trusted protein brands.

To get their name out there, Myprotein teamed up with famous fitness stars like Bella Rahbek to create content that would appeal to her followers.

They even offered special discounts and bundles to people who followed them online. With catchy hashtags and coupon codes, Myprotein made it super easy for people to try their stuff.

Apparently, it worked!

And it still works — ambassador and affiliate programs are their go-to methods that drive sales.

• Collaborate with influencers. Collaborate with micro and big influencers and reach their audience.
• Engage on social media. Connect with your audience and foster a community around your brand.
• Offer promotions. Attract new customers with discounts & deals to sample your products.
• Foster loyalty. Use ambassador and affiliate programs to build lasting relationships with customers.

Building My Own Strategy

Want to see how a digital strategy works in action? Let‘s build one together for my fictional brand, Charmaloo. This step-by-step process will show you how I’m planning to take my idea from concept to online success.

Crafting the Brand Identity

I want a fun, energetic brand that makes people smile. So, I took my artistic skills online and started designing custom clothes.

Each piece is unique, made just for the customer, with whatever designs they want — pictures of loved ones, pets, funny sayings, love quotes, anything.

That‘s how I came up with the name Charmaloo; it’s short and catchy and combines “charismatic” with “loo” for a playful feel.

Defining My Audience

After the idea took shape, I defined my target audience, which comprises two main groups:

• Individuals who seek unique clothing not found in mainstream stores.
• People looking for heartfelt, customized gifts for loved ones.

At this point, I needed to find where my potential customers hang out the most.

Choosing the Right Social Media Platform

To show off Charmaloo's fun and custom style, I knew Instagram was the perfect place to start.

I made my page super colorful and happy, just like my brand. It grabs people's attention immediately and shows how much fun and creative Charmaloo can be.

Creating Mockups with Canva

Starting a new business is pricey, and, unfortunately, fancy photos were out of reach. That's where Canva came in and saved me.

With Canva's mockups, I could put my designs on all sorts of clothes using models that looked real. This saved me a ton of money and is amazing for startups and anyone offering print-on-demand services.

Building Community

I knew there were people out there looking for unique gift ideas, so I started joining Facebook groups where people asked for suggestions. This was a great way to organically promote Charmaloo.

By offering personalized artwork on apparel as a special and creative gifting option, I can connect with potential customers and raise awareness for my brand.

Collaboration with Influencers

Next on my agenda is partnering with mom influencers. I‘ll be reaching out to them to promote my special offer: kids’ drawings printed on t-shirts.

Initially, I'll focus on offering gifted collaborations to build relationships with micro-influencers who might be more receptive to this type of partnership. As Charmaloo grows, I can explore incorporating paid collaborations as well.

To create adorable content for my Instagram page, I'll also be gifting matching mommy-and-me sets.

Collaboration with UGC Creators

A collaboration with UGC creators is inevitable, so I’ll send a sweatshirt to a couple.

The boyfriend will film his girlfriend's reaction when he gives her the “gift.” This genuine moment will showcase the emotional connection to my products and create authentic content.

I’ll do the same with UGC creators who play the role of best friends to get more great content for my feed and reels. This will inspire more friends to do the same and help me reach a larger audience.

Storytelling, Not Just Selling

I told myself, “Charmaloo must be more than just clothes. It must connect with my audience. They need to enjoy my site and have fun here so they can transition from casual browsers to loyal customers.”

That's why I started incorporating inspirational quotes into my feed. The quotes make Charmaloo feel more personal and help people remember the brand.

To make the best of the Charmaloo, here are the future strategy plans for it:

• Launch a website. I'll finally have a place online where customers can personalize and buy their items quickly through the automated system.
• Expand on more SM platforms. I'll be on TikTok and Facebook to reach more customers.
• Get started with email marketing . Engaging email campaigns will keep customers up-to-date on new designs, promotions, and inspiring stories.
• Start an affiliate program. I'll create a program for affiliates who’ll spread the word about Charmaloo and get rewarded for that.
• Paid ads. While my main focus will be on organic growth and community building, I'll also run occasional paid ads to reach a broader audience.

Grow Better With Marketing Strategies That Improve Your Digital Presence

Your strategy document will be very individual to your business, which is why it's almost impossible for us to create a one-size-fits-all digital marketing strategy template.

Remember, the purpose of your strategy document is to map out the actions you'll take to achieve your goal over a period of time. As long as it communicates that, you’ve nailed the basics of creating a digital strategy.

If you're eager to build a truly effective strategy to help grow your business, check out our free collection of content marketing templates below.

Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.

Free Marketing Plan Template

• Pre-Sectioned Template
• Completely Customizable
• Example Prompts
• Professionally Designed

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20 Marketing PowerPoint Templates: Best PPTs to Present Your Plans in 2024

Here are the best marketing PowerPoint templates from Envato Elements. Present your strategies with professional marketing PPT templates today!

Do you have an upcoming marketing presentation to make in PowerPoint?

Need to showcase your latest social media campaign, present fresh content marketing ideas, or show how your results are stacking up with a great PPT marketing presentation?

The right PowerPoint templates for marketing will save you a ton of time. Also, they’ll give you a wide selection of slides to make your next presentation deck.

Here are 25+ of the best marketing PowerPoint templates from Envato Elements. They’re packed with features, including marketing layouts and digital marketing presentation examples.

Jump in and find the marketing PPT templates that fit your presentation!

Top 5+ PPT Templates for Marketing (New Presentations on Envato Elements for 2024)

Here are the top strategic marketing presentation PowerPoint templates. Get great marketing layouts and unique slide designs for presenting your ideas.

These marketing PPT templates are trending on Envato Elements in 2024:

1. Marketing Plan PPT Template

If you need a PowerPoint template for your marketing plan presentation, this professional set has what you’re looking for. Showcase your marketing strategy and highlight your data with compelling infographics. Use it to make your marketing ideas stand out.

2. Social Media Trends: PowerPoint Template Design

If you’re looking to make a marketing presentation, this PowerPoint template is a quick starting point. It’s got a well-designed framework with plenty of options. This top PPT for marketing features:

• 100 unique slides
• digital research trends slide
• beautiful graphics and charts
• drag-and-drop editing
• slide transitions

3. Digital Marketing Strategy PowerPoint Plan Template

This digital marketing plan presentation template is great for putting together a strong marketing plan presentation. It features:

• 40+ unique PPT slides for each theme
• two pre-made marketing presentation example themes
• professional handmade infographics
• fully editable, modern graphics
• object and slide transition animation

This strategic marketing PPT template comes with everything you need.

4. Content Marketing Presentation Design

Content marketing is a popular and growing marketing strategy. Great content will continue to be the cornerstone of digital marketing if you work in a digital agency, social media service, or SEO company. It features:

• 16:9 and 4:3 screen size
• 10 PPTX files
• 10 color schemes
• 120+ unique slides for each scheme
• editable vector images and icons

5. Connect Marketing Communication PowerPoint Template

Your marketing ideas deserve to be heard. Most of all, you want your message to connect with your audience. Make that connection you need to deliver a persuasive message.

The Connect marketing PowerPoint template is designed to do it. It comes with 700+ professional slides, with compelling designs and easy-to-edit features.

6. Social Media Pro PowerPoint PPT Plan Template

Are you looking for a modern social media presentation template? Social Media Pro is packed with slides that’ll help you create a great marketing presentation. Some features include:

• four color schemes
• over 35 unique marketing PPT slide designs
• colorful infographics
• stylish social media illustrations
• device mockups included

7. The Digital Agency PowerPoint Template

This is a marketing PowerPoint template with plenty of the professional features you’d expect in a premium design. Grab it now from Envato Elements. Make use of the social media elements, infographics, and modern slide designs.

• fully editable in PowerPoint (shapes, icons, mockup, etc.)
• 16:9 screen layouts (full HD)
• slide transition animations
• drag and drop to change images
• 70+ unique slides for each theme

8. Socialina Social Media Marketing PowerPoint Template

The Socialina template is a great choice if you want to design a social media marketing plan and give a presentation. The template has a modern design that’s easy to customize. Find:

• 30 unique slides
• fully resizable and customizable graphics
• based on master slides
• 16:9 aspect ratio

9. Clean Marketing PowerPoint Presentation Template

Clean Marketing is a great choice if you like a clean, minimalist design. The template has drag-and-drop image placeholders. Easily change the color scheme to match your own branding. The template was designed in a 16:9 aspect ratio, and it comes with 465 unique slides and custom vector icons.

10. Marketing Firm Presentation Template

This marketing firm template is a great choice for designing high-quality presentations. The clean layout and graphics are easy to tailor to your needs. Take advantage of great features like:

• 1920 x 1080 full HD resolution
• animations and transitions included
• help guide included
• uses free fonts

11. Dotter Modern Business Presentation Template

When you’re choosing a PPT for marketing, it’s a great idea to get a flexible template. That’s where Dotter really shines. It’s a modern marketing PowerPoint template with great features:

• 200 unique slide designs
• 30 color schemes
• vector icons
• built with master slides

12. Green Business Plan PowerPoint Template

The Green Business Plan template has everything you need to develop your marketing PowerPoint plan. It includes drag-and-drop slides that are a breeze to update with your imagery.

Key features include:

• 25 editable pages
• free fonts used
• easy drag-and-drop picture editing

13. Business Plan PowerPoint Presentation Template

This marketing plan PPT is the perfect starting point for a modern marketing plan. Fill in the 30 unique slides with your own ideas, and you’ll have a marketing plan in less time than ever.

14. Digital Marketing Company PowerPoint PPT Template

The Digital Marketing Company template has all the elements to make your marketing presentation quickly. This marketing PPT template features:

• 30+ unique slides
• custom design
• editable layout
• master pages

15. Pro Marketing Plan PPT PowerPoint Presentation Template

This is a comprehensive marketing PowerPoint template. Not only can you use it to present your go-to-market plan, but it also has slides for a wide mix of marketing needs. It includes marketing plan example slides for PowerPoint to showcase these features:

• 56 clean, simple, and creative slides
• two aspect ratios (4:3 and 16:9)
• 102 color themes included
• one click to change the colors
• free ronts and Icons

16. Digital Marketing Business Strategy PPT Presentation

Impress your audience with an awesome marketing presentation. This digital marketing PowerPoint template has stylish slides and features:

• resizable and editable graphics
• uses free web fonts
• 16:9 wide-screen ratio
• vector icon included

17. Most Marketing PowerPoint Template Set

Are you ready to make a great marketing presentation template? Put this powerful set of 20 unique slides to work for you. This is one of the best marketing plan PPTs. It’s got all the creative elements you need, from stylish infographics to bright vector graphics and pixel-perfect illustrations.

18. Sersi Marketing Modern PowerPoint Template

Skip the marketing PowerPoint templates you might find for free online that often have dull designs. Instead, think big and bold with this fresh marketing PowerPoint template, which features:

• 20 unique slide layouts
• clean, modern, multi-purpose design that can be used for any type of presentation
• strong focus on typography and usability
• picture placeholders

19. Company Toolbox Strategy Template PPT

With this set of marketing slide designs, you can create powerful marketing plans. Customize it with slides to showcase your market growth, competitor analysis, marketing strategy PowerPoint PPT designs, and more.

• modern, minimalist design

20. Fabulum: Template for PowerPoint Presentations

Why use a free marketing plan PowerPoint template? You don’t want a dated and dull design, which is what free PPTs often look like. Instead, grab this comprehensive Marketing Kit PowerPoint template.

• 180 unique slide designs
• custom graphics
• well-balanced designs
• easy-to-edit elements

Envato Elements (Design Without Limits)

Envato Elements has a single compelling (all-inclusive) offer:

Sign up for Envato Elements, and you get access to thousands of graphics and templates (with unlimited use). Get great web themes, cool marketing presentation templates , pre-made video files, and more—all for one low price .

Get unlimited downloads from a massive digital warehouse of creative assets.

How to Quickly Customize PowerPoint Marketing PPT Slide Designs

A PowerPoint marketing plan is a must for sharing your vision. Thanks to pre-built professional marketing plan PowerPoint templates, you can create presentations easily. Let’s look at three marketing presentation examples.

Marketing plans should be visual. Anyone who’s suffered through long presentations understands the importance of diverse slide content.

Elements like images, charts, and infographics help to break up the monotony of a slide deck. They’re also key to explaining complex concepts and presenting data in style.

In this section, we’ll use Marketing Plan Volume 2 , a multipurpose marketing presentation template from Envato Elements.

1. The Intro Slide

Let’s begin by customizing a simple image-and-text slide. This one’s near the beginning of the presentation, so it’s well placed to introduce your team and roll out your marketing plan slogan.

When your audience knows your motivation, they’re more likely to engage, understand, and follow along.

The placeholders in this marketing plan presentation template make this a breeze. For text, simply click to select it, and then type over it with your own words. Freely adjust the font size and styling up on PowerPoint’s ribbon. Then, add your own photo.

2. The Charts and Graphs Slide

Charts are the best way to illustrate numerical data, and thanks to PowerPoint, they can be created and edited in seconds. This slide includes a pre-built column chart with data already included.

Naturally, you’ll need to customize it with your own numbers. To do that, right-click on one of the bars and then select Edit Data . PowerPoint will launch an embedded Excel spreadsheet right inside the app. There, you can type in your own data, and the chart will scale and resize automatically with every change you make.

Customize charts and graphs by right-clicking on the object and choosing Edit Data .

3. Device Mockups

Device mockups help you showcase your website or app. You can find mockups for smartwatches, phones, computers, tablets, and more.

As you can see, this mockup slide focuses on a smartphone. The centerpiece is the mockup itself, the 3D representation of the device. Beside it, you can see plenty of text placeholders, in which you can provide details about the app or website. Mockups can be a crucial element when designing your marketing plan template PPT.

To customize a mockup slide, you’ll first need to capture a screenshot on a real device. Transfer it to your computer and then add it to the mockup. Click on the image placeholder inside the phone screen, browse to your screenshot, and click on Insert . PowerPoint will import the image, scaling it automatically to fit into the mockup. From there, add your text to create a compelling marketing PPT slide.

Thanks to Envato Elements, building a marketing PowerPoint template has never been easier. Your slide deck will be at the forefront of professional design, and you won’t need any editing skills to get there. Use one of these marketing plan presentation templates and gain more time to build a visionary plan.

Inspiration: 5 Top PowerPoint (PPT) Marketing Plan Presentation Slide Designs for 2024

It’s true that every marketing PowerPoint plan is going to differ, but that doesn’t mean that you can’t find common elements that work well for every marketing plan. Borrowing from the best ideas is a great reason to use PPT for marketing templates that already have ideas for you.

Let’s look at five types of slides that you’ll find in many marketing PowerPoint templates. We’ll use example templates from Envato Elements. Consider using these when you’re building your marketing plan.

1. Mission Slide

A mission is that core idea that drives what you do. It’s a great litmus test when you’ve got a new idea to measure your tactics against that mission. Does what you’re doing fit with your mission? That’s the question all businesses should constantly ask themselves.

So why not use a mission slide in your next marketing plan PowerPoint to capture that single idea? It creates an understanding of your goal with your audience and collaborators.

2. The SWOT Slide

Strengths, weaknesses, opportunities, and threats: they exist for every business, and knowing them is crucial. That’s why they’re condensed into a key idea and common approach called a SWOT.

You’ll find a SWOT analysis slide in many PPT marketing templates. Use a SWOT and fill it out to show proper consideration of each force in your business.

3. The Team Slide

No matter what type of presentation you’re building, showing off the team behind the work is a good idea. A team slide can make your co-workers feel celebrated and recognized, and it also builds familiarity with your audience.

Almost all of the marketing PowerPoint templates we’ve featured in this roundup will include a team slide. Use one of them in your marketing PowerPoint plan to “put a name to a face” for your audience.

4. The Map Slide

Most marketing plans need to include a geographic consideration. That might mean showing trends or specific plans that’ll help you reach targeted audiences.

You can use a map slide to do just that. Bringing specific geographic areas and statistics to life will help communicate your specific, targeted plans. In the best marketing PowerPoint templates like the example below, you can see how to use a map slide.

5. The Infographic Slide

Infographics can help you explain a process. Instead of just listing the steps in a process, use an infographic to make it highly visual.

Your business plan should include some tactical plans. These are the specific steps it takes to execute the marketing plan. Those are best shown with infographics that illustrate ideas easily.

5 Quick PowerPoint Marketing Presentation Tips

Designing a great PPT marketing presentation takes not only strong ideas, but also refining them and putting those ideas into the best visual slides that tell a compelling story.

Your aim is to make your points resonate with your audience and deliver key takeaways that fit your marketing presentation goals. In this section, we’ll go through a few quick tips to help you do that.

1. Focus Your PPT Marketing Message

Take your marketing topic and simplify it. Hone it down to connect with your audience boldly.

Your goal is to get into the head of your audience. Think about how your topic will resonate with them. What question, statistic, or quick point could grab their attention right away?

A good example of quick audience engagement is the question, “What’s the purpose of this email?” from the SlideShare presentation Email Marketing 101: Strategy , by SendGrid . This is then followed by another question: “Or rather, what do you want your recipients to do?”

These questions help draw the audience into your presentation topic, before they show potential purposes of email campaigns. Questions are a great way to lead your audience to a clear point.

After you’ve got them hooked into your topic, look to hold that attention throughout your marketing presentation, before you end strong.

2. Use the Right Presentation Slides

There are many types of presentation slides, including those set up to showcase your team, products, roadmaps, timelines, market strategies, and more. It’s helpful to choose a marketing PowerPoint template that has the slide designs you need for your presentation.

For example, use the Marketing Plan PowerPoint Design if you’ve got fresh marketing ideas, strategies, or plans to showcase. On the other hand, if you’ve got a more narrow focus like social media to present on, then the Social Media Pro theme would be a good choice.

Not only is it important to use the right slide designs, but you also want to use high-quality images and graphics to showcase your marketing ideas. Whether you need a photo for just the right visual metaphor or to blur stylishly in the background, you can find a bevy of royalty-free photos and professional graphics on Envato Elements.

3. Use Evidence to Prove Your Points

Whether from case studies, quality marketing studies, or your own research, real marketing data speaks to an audience better than generalizations or assumptions.

While your logic and ideas can carry quite a bit of your presentation, showcasing a few key numbers inside easy-to-understand infographics will make your points more credible.

Use a marketing PowerPoint template that comes with great infographic slides. With the right data slide designs, your audience will understand your points with more clarity and exacting depth.

4. Provide Clear, Actionable Takeaways

Great presentations tell a story that puts the spotlight on solving problems. They clarify with examples, but that information needs to make clear points that the audience can make use of.

Provide takeaways throughout each section of your presentations—especially in your conclusion. You want your audience to be driven to take notes and recall your takeaways, so they can put your ideas into action.

There are some takeaways in the SlideShare 5 Storytelling Lessons From Superhero Stories , by HighSpark . The presentation makes this quite literal by titling them as such, as shown below:

That way, the audience can easily recall the key storytelling points of this presentation, such as connecting with shared desires, identifying common villains, demonstrating solutions to problems in stories, and more.

5. Format for Live vs. Distributed Release

Before you jump into designing slides, be sure to consider: how will you use the presentation deck you’re making? Your presentation format will differ when giving a live presentation versus one that’ll be distributed.

In the live presentation case, you’ll want your slides to be concise and support what you’ll be saying. Your visuals need to complement and highlight your key talking points. You can use impactful visuals, but it’s often best to keep text short and your points bold.

Your presentation needs to take a different approach when you’re making it for digital or online distribution. For example, if you’re designing a marketing presentation to be emailed to your team, or if you’ll be uploading your deck to SlideShare, then each slide in your presentation needs to communicate your point fully, much like a PDF document would.

Common PowerPoint Questions Answered (FAQ)

PowerPoint is a powerful program that can be used for many different designs and presentations. As such, it’s common to have questions about it. We’ve compiled the most common PowerPoint questions below along with answers:

1. Are PowerPoint Templates Customizable?

Yes, all the PowerPoint templates can be customized to use your preferred colors, fonts, and images. You can also customize the background of each slide.

2. Can I Add Animations to My Slides?

To add a bit more visual appeal to your presentation or to make it stand out, you can certainly add animations to each slide, as well as slide transitions.

3. How Many Slides Should I Use?

The answer to that question entirely depends on the type of presentation you’re giving, the breadth of information you want to cover, and the planned length of your presentation.

4. Can I Use a Custom Background for My Slides?

Yes, you can design a background for your slides in a program like Photoshop and easily add it to your presentation.

5. Does PowerPoint Support 3D Shapes?

Yes, it does. 3D elements can add an extra bit of interest to your presentation.

Download Our eBook on Making Great Presentations (Free PDF)

Need more help? We provide a helpful eBook that’ll walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

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Design Your Next Marketing PPT Presentation Right in 2024

There are so many types of great digital marketing decks, advertising presentation designs, and sales PowerPoint templates on Envato Elements.

Grab the best marketing PPT templates for numerous uses, such as decks with designs for:

• digital marketing strategy
• digital marketing proposal PPT PowerPoint templates
• social media PowerPoint templates
• go to market strategy templates
• PowerPoint product marketing PPT presentations
• marketing campaign presentation designs
• brand plan templates
• marketing management PowerPoint presentations
• integrated marketing communication plan PowerPoint
• market analysis and proposal PPT templates

Whatever your marketing presentation needs are, we’ve got you covered! Don’t make the mistake of relying on a marketing PowerPoint template you find for free. Free templates are often more trouble than they’re worth.

If you need regular access to lots of PowerPoint marketing templates , then head over to Envato Elements . For a single monthly fee, download unlimited assets. You get a full assortment of presentation templates, website designs, creative assets, and more.

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Digital Media Marketing Plan

It seems that you like this template, digital media marketing plan presentation, free google slides theme, powerpoint template, and canva presentation template.

Download the "Digital Media Marketing Plan" presentation for PowerPoint or Google Slides. This incredible template is designed to help you create your own marketing plan that is sure to impress your entire team. Using this amazing tool, you'll be able to analyze your target audience, assess your competitors, map out your messaging and positioning, identify the best promotional channels to reach your customers, allocate your budget effectively, and even set metrics for measuring success!

Features of this template

• 100% editable and easy to modify
• Different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• Includes information about fonts, colors, and credits of the resources used

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Digital Marketing PowerPoint Template

The Digital Marketing PowerPoint Template is 17 17-slide presentation for online business marketing. This is a business information slide deck that could assist media and marketing agencies in promoting their services. It is a high-quality pitch deck containing diagrams and visually appealing clipart shapes. Marketing professionals can use this template to create a company profile or portfolio presentation. For example, the company’s past projects, success rate, and service features in digital marketing and social media. Combining web services such as SEO, social media advertising , AdWords, etc., is an internet marketing service. This creative slide deck template could be used to present these services.

The PowerPoint template of digital marketing is an ideal slide deck to promote the company’s social networking services. This marketing strategy template comprises modern graphics, appealing backgrounds, and cutout images in a structured flow of topics. It includes creative design layouts to present diagrams, tabular information, data statistics, and timelines. An organized digital marketing pitch deck structure will allow users to create a completely fledged business profile presentation or present a digital marketing portfolio with a 100% editable template. Furthermore, individuals may copy desired slides into existing sales and marketing presentations. The slides include the following layouts:

• Cover Slide: Gradient banner of infographic shapes and patterns.
• Welcome Message: Introduction slide presenting the professional’s profile.
• About the Company: Text and Image content layout with infographic icons.
• Our Popular Service slide: Cutout image placeholder and three bullet point segments.
• Our Dedicated Team slide: 4 segments of staff summary.
• Our Pricing slide: 4 segments of plan pricing and features information.
• Marketing Strategy Process slide: 4 steps circular diagram in 3D puzzle pieces.
• Most Effective Marketing Channels slide Tube shapes for bar charts and infographic icons for textual information..
• Content Marketing slides: 4 steps process cycle diagram.
• Video Marketing slide: Desktop clipart with icons to present different concepts.
• Social Media Marketing slide: Tree diagram displaying social media platform logos.
• Email Marketing slide: Visual representation of emailing services.
• Our Portfolio slide: Presentation of work experience and showcase products.
• Our Clients slides: 5 infographic segments for client information and testimonials.
• Additional layouts for portfolio, contact information, and thank you slide .

The Digital Marketing PowerPoint Template is a fully editable presentation to showcase digital offers. It will provide insights into the business processes of digital marketing. The users can customize this digital marketing template by changing themes or applying different formatting options in PowerPoint. Alternatively, users can download other 100% editable presentation designs and digital marketing PPT templates for presenting proposals and results to their clients.

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20+ Best Business PowerPoint Presentation Templates

25+ Best Marketing PowerPoint (PPT) Presentation Templates

20+ Best Minimalist PowerPoint Presentation Templates

Marketing is the approach of promoting, selling, and distributing a product or service. It also includes identifying target markets for products to increase profitability by having different segments within an industry that have specific marketing offers tailored to their needs. The PPT presentation can be beneficial for marketing, as it can help the presenter make their message clear with minimal effort. It also helps them remember information on the fly. It provides the presenter with an outline and will help them stay on track. It also helps them come up with ideas that they might not have otherwise had. Finally, it saves time as you can focus more on the content than re-creating everything from scratch. Are you looking for a way to show your marketing plan or ideas?

PowerPoint is a great tool that will allow you to get your point across. There are many templates available online, but we have narrowed it down and found 25+ best marketing PowerPoint presentation templates . These slides can be used in all situations, no matter what kind of business you run. They’ll help make your presentation more exciting and engaging for both employees and clients alike.

Get a look at the listed professional marketing templates. These templates will undoubtedly be helpful for your business.

Table of Contents

Best Marketing PowerPoint Template – Marketing Strategy PPT

This marketing PowerPoint template is ideal for those who want to present their business. It comprises modern slides with decent designs, attractive colors, and simply adjustable graphical elements as well. The design will help you reach your goals very quickly and pretty simple to convey those goals to the viewers.

• 25 Modern, creative, unique slide designs.
• Drag and drop Images.
• Image placeholder.
• Easy to change colors, fully editable graphical elements.
• Size : 16:9 Ratio.
• Free font collection.

“Markaone” PPT – PowerPoint Marketing Plan Template

This presentation template can be used for numerous business purposes such as internet marketing, content analysis, and portfolio creation. It includes minimal design layouts which grab attention from audiences with ease. Use this presentation template design if you want to compose a presentation without any hassle.

• Total 30 slides included.
• All the graphics are customizable.
• Free fonts embedded.
• On the basis of Master Slides.
• Pretty easy to edit; just drag and drop is enough.
• The screen ratio is 16:9.

“Alpa” Multipurpose Business Presentation Template – Marketing Pitch PowerPoint Template

“ Alpa ” PowerPoint template is a complete multipurpose business. It has been wholly crafted for marketing professionals and business people. It is an excellent marketing pitch PowerPoint template, which can be used in any type of business presentation or campaign to showcase your ideas and strategies for success with perfection. If you’re a business professional and need to present your marketing strategies to the team, these attractive PowerPoint slides will let your ideas reach new levels of productivity.

• This template package has unique 30 slides.
• Format 1920×1080 Full HD.
• PPTX and PPT file formats.
• Free fonts are available.
• Appealing animation slides.

Marketing PowerPoint Template for All Business – Download Marketing PowerPoint Template

This is a professional marketing PPT presentation, absolutely available for all types of business and personal needs. All the objects of this template are fully customizable, and no need to depend on other software. All slides come with an animated version; hence you can present your strategy confidently to the audience.

• Total 150+ slides with premade colors.
• Section break slides.
• Handcrafted infographics.
• Based on Master Slides.
• Pixel perfect illustrations.
• All graphical components are fully editable.
• Gallery and portfolio slide included.

Multipurpose Marketing PowerPoint Template – Modern Presentation Template

You’re in the marketing field but are you tired of always having to use boring templates? Check out this multipurpose PPT design, a template that can be used for various business purposes! From planning your goals and achieving them with modern presentation slides . The following Multipurpose PPT design will make crisp and clear presentations on each topic.

• Impressive and attractive slides, including lots of colors.
• Appealing infographics.
• All objects are editable.
• The drag and drop feature of this template is quick and easy to use.

Best Digital Marketing PowerPoint Templates – Digital Marketing PPT Templates

In today’s world, digital marketing is a significant player in almost any industry because it has so many strategies to increase sales. This template package comprises attractive slides that are perfect for your marketing plan. Some examples include types of digital marketing, marketing channels , marketing segmentation, customer journey, and so on. If you are looking for a comprehensive PPT template to make your digital marketing plan easier, then this professional PPT design will be helpful. With the use of different colors, icons, and fonts, it is easy to see how an organized presentation can help keep all aspects on track.

• Attractive 30 unique slides (Total 4300 slides).
• Easy to change size and colors, no need for extra software to edit.
• 10 Premade colors.
• Free fonts.

“Paradocs” Marketing PowerPoint Template – Professional Marketing PowerPoint Templates

When they say “more engaging,” “ Paradocs ” really means it. “Paradocs” template design combines various aspects that make the company profile more engaging. Every slide is valuable and functional, with no superfluous shapes or infographics to distract from your presentation’s content. “Paradocs” PPT templates are ideal for both small businesses and large corporations who want their own customized presentations. Download this marketing PowerPoint template for more productivity.

• Unique presentations with more than 30 different slides.
• A variety of slides is available in a range of colors.
• Creative and professional themes.
• Widescreen (16:9) aspect ratio.
• Handcrafted infographics are available.

“Mayson” – PowerPoint Templates for Digital Marketing

Take a look at this stylish online marketing PPT template to plan for your internet marketing strategies. This template is designed for all of the digital marketers out there. This contemporary and modern online marketing template will help you plan for your next great strategy. With a sleek design, it can be edited to fit any project with ease. These templates are an excellent way to save time and get straight into the action.

• Thirty-five slides, all designed to help you create the perfect PowerPoint presentation.
• 16:9 slide aspect ratio.
• There are plenty of beautiful photo galleries available.
• Easy to edit charts.
• Good looking timelines.
• Free collection of fonts.

Multipurpose PowerPoint Template – Ultimate Multipurpose PPT Template Designs

If you’re a marketing manager or consultant and are looking to create an effective strategy for your business, this template pack is perfect. With a vast collection of font styles and designs, it’s easy to make sure that any project will turn out brilliantly. This modern business marketing PowerPoint template includes well-crafted presentation decks with fascinating slides and many other graphical elements as well. The template pack would be ideal for creative agencies, business plans, corporate, but could also work wonders on presentations about finance because they can incorporate charts seamlessly into their impressive layouts.

• 30+ impressive slides.
• 16:9 aspect ratio.
• Made with Slidemaster.
• Very easy to customize and fully editable.
• Device mock-up.

“Kanigara” PPT Template – Creative Marketing PowerPoint Template

Do you want to get your marketing goals across in the most interesting way possible? Try using a creative PowerPoint template instead of presenting it as an old-fashioned slideshow. This template consists of plenty of fonts and designs that will keep viewers engaged for hours on end. This modern marketing template works excellent when used for various purposes such as Annual reports, Management consulting, Digital marketing, just to name a few!

• Total unique 40 slides.
• Very easy to edit.
• All graphics are resizable and editable.
• 16:9 widescreen ratio.
• Editable infographic.

“Gavino” – Sales and Marketing PowerPoint Template

This professional marketing PowerPoint template has a lot of features to help create any type of marketing presentation. The “ Gavino ” presentation is one of the best examples of a marketing PowerPoint template. This professional PPT design includes attractive fonts, illustrations, charts, statistics, and diagrams for creating any type of marketing presentation. This modern marketing PowerPoint template can mainly be used in business and marketing agencies, portfolios, corporate, etc.

• All of the graphical elements are resizable.
• Presentation based on Master Slides.
• The picture placeholder is available.
• This PPT template is easy to edit and personalize with your own colors.
• Unique mock-up devices.
• Vector-based icons.

Digital Marketing Strategy PowerPoint Template – Digital Marketing Strategy and Planning PPT

Staying competitive in today’s digital marketing world, it is necessary for you to have an effective strategy. It is essential to be able to convey your digital marketing strategy and plans in an engaging way. This PPT template pack will help you do just that. With this template, your ideas will turn into a compelling presentation. This product communicates with the audience clearly and includes many slides for an overview of topics such as landing page , web analytics, mobile advertising, and pay per click which are provided in multiple color themes to make it easier for your presentation’s design.

• Fully editable PowerPoint template design to help marketers present their plans in an easy and professional manner.
• 16:9 HD screen layouts.
• Visually appealing slide transition animation.
• 40+ Unique, attractive slides for each theme.
• Custom-made infographics.
• Timeline-style slides.

Mobile Marketing PowerPoint Template – Best Mobile Marketing PPT Presentation Template

Mobile marketing is the future of advertising, with more and more people using their smartphones to browse websites or download apps. So it makes sense to make your business visible there, too. Impress potential customers with these creative, modern mobile design templates so that you can plan out how best to market products or ideas successfully. Amaze your team with this fully customizable mobile marketing PPT presentation template.

• 3 PPTX files contained.
• 1 Adobe Photoshop layered files added.
• The template includes eight color backgrounds.

“Creatalk” Digital Marketing PowerPoint Template – Best Digital Marketing Plan PowerPoint Template

“ Creatalk ” PowerPoint slide is one of the suitable digital marketing PPT template available online. The colors and patterns in this online marketing PowerPoint template will put your message into high gear. These slides are perfect for advertisement, businesses, agency, corporate, creative, startup, etc. Take advantage of the latest marketing trends by using this PowerPoint template to create a dynamic presentation for your next meeting.

• Total 36 slides packed with this template.
• All the graphical objects are editable.
• Complete free fonts.
• Picture placeholder is available.

“Animax” Finance and Marketing PowerPoint Template – Marketing and Finance PPT Themes

If you need a finance and marketing PowerPoint presentation, here is the perfect template. The first important thing is, this PPT design is how easy it makes creating graphs and charts in PowerPoint. This template is the perfect kit for any finance or marketing team looking to make their presentations stand out. It offers a clean, professional design with plenty of editable graphical components that will simplify your presentation process. Consequently, you can focus on your time to prepare slides. Regardless if you have an idea for a new startup or already own an established company, these templates will help propel your success.

• Total 800+ template slides.
• 80+ creative, unique slides.
• Five different color schemes.
• Very easy to edit charts through excel.
• Modern layouts based on Master Slides.
• PPT and PPTX files embedded.
• All graphics are straightforward to edit.

Marketer PowerPoint Template – Customizable Marketing PowerPoint Templates

Generally, business and marketing presentations are terribly boring things, but this customizable marketing PowerPoint template will spice things up with a vibrant of colors to suit any occasion. This marketing presentation includes a variety of graphical objects that make it easy to edit with ease, no matter what your needs are. This minimal, fully editable marketing PowerPoint slide is the perfect one for business, personal use, and corporate who want their presentations to be clean and minimalist.

• Fully animated 10 PPTX files.
• Massive collection of slides, total 480+ slides.
• Clean 50 unique slides.
• This template pack contains 4 color schemes.
• Fully handmade infographics.
• Section breaks.

“PresentaKit” Marketing PowerPoint Template – Marketing Strategy PowerPoint Template

In order to make your marketing strategy presentable and easy for your colleagues to understand, this presentation slide will help you to present it in a creative manner. The presentation template includes 50 unique slides with a vast collection of pictures, charts, and other graphical objects. This will help you successfully communicate the details of your plans with your team. A PowerPoint template for marketing strategies is great to have when you want to present your marketing plan in a professional and persuasive manner. Start preparing now with this professional marketing strategy presentation template.

• Many layout options.
• Fully animated, and a total of 480+ slides are available.
• The price table, numeric list are included.
• Handmade infographics.
• Ultimate color options.
• Light and dark versions are available.

“Max” Marketing PowerPoint Template – Marketing PowerPoint Template and PPT Themes

If you’re looking for a premium PowerPoint marketing template, “ Max ” presentation design will help you to amaze your customers. This modern PowerPoint includes creative slides with different color themes, and all the elements are easy to edit. You can try out this impressive template today by purchasing it right now.

• 140 well-designed slides.
• 16:9 full HD slides.
• Cool themes that are perfectly suitable for business.
• Icons and vector shapes are editable.
• Animated slides.

“Marketer Pro” PowerPoint Template – PPT Marketing Plan Template

Check out this awesome PPT marketing plan template that includes everything you need to get on the right track with your marketing. This clean, modern marketing plan template with a vast collection of ready-to-use graphical elements like charts, tables, maps, vector icons, and infographics. These all the available slides are based on Master Slides, and many more exciting features have also been included to make your presentation engaging for viewers.

• The product includes mock-ups.
• There are 19,000 slides in this PowerPoint deck.
• Animated PowerPoint slides.
• Documentation and a quick guide are available.
• These 3000+ vector icons are perfect for use in PowerPoint presentations.
• Each object is animated with its own custom animation.
• Professional illustrations.

“Go Market” PowerPoint Template – Marketing Plan PPT Template

This marketing plan PPT template is so flexible that it can be used in many different businesses and will work for any type of presentation. It’s easy to customize the templates with colors you like or images; also, there are lots of other possibilities. Presenting an entire marketing strategy to a business or marketing team can be challenging, but this PowerPoint slide design manages to make each slide engaging and vibrant without being overwhelming.

• A clean and professional PowerPoint presentation template.
• Use these five color schemes to represent your business.
• Total 250 PPT slides.
• All the slides in this template are editable.

Influencer Marketing PowerPoint Presentation Template – Influencer Marketing Strategy PowerPoint Slides

Influencer marketing is an innovative marketing technique that has become very popular in recent years. This influencer marketing PPT template will help you to present your strategy in a persuasive manner, and it’s easy to edit too. Presentation templates are a great way to organize your marketing activities. You can start preparing now with this impressive influencing marketing slide that includes many different features.

• Modern, polished layout designs.
• Trending font styles.
• Matching charts, diagrams, tables, and more.
• The template objects are easy to recolor.
• Slide sizes with standard 4:3 and widescreen 16:9.

“Impressivv” Marketing PowerPoint Template – PowerPoint Marketing Campaign Template

A successful presentation slide can make it easier to land new clients, investors, and customers. This PowerPoint marketing campaign template is a great design that will help you impress your audience. Also, It’s easy to edit and includes quality images, charts, infographics, and more. This modern marketing PPT slide should help change your presentation structure.

• A clean-looking PowerPoint slides with eye-catching modern layouts.
• You can customize each page in the presentation using color schemes of your choice.
• There are also various ready-to-use charts and many more.
• There are 30+ slides available.

“Slidewerk” Marketing PowerPoint Template – Marketing Strategy PPT Template

Need an effective, modern, and easily customizable presentation? “ Slidewerk ” is a marketing strategy PPT template that will help you get the job done. These PPT slides are designed to be professional-looking and engaging for your audience, with lots of graphical components included. It’s easy to edit too.

• 3 Pre-made themes are available to represent your business.
• Total 50+ unique PPT slides in this template that can be edited for any type of marketer or company.
• Eye-catching layouts designs.
• A user-friendly interface design.
• Device mock-up templates are available.
• Image placeholder contained.

“Marketo” Marketing PowerPoint Template – PowerPoint Marketing Strategy Template

“ Marketo ” PowerPoint template is a adaptable presentation slide that can be used for presenting your marketing report, creative ideas, startups, business strategies, and many more. If you want to be more productive along with expecting a better result, then this presentation template is the right one for you.

• Thirty unique PPT slides that are all editable and customizable.
• Also, there is a huge variety of graphical elements that will help you to create an eye-catching marketing campaign quickly.
• User-friendly design with many features like charts, diagrams, tables, etc.
• It’s easy to recolor the template objects using different color schemes.

“Mailstate” Marketing PowerPoint Template – Best Marketing Plan PPT Slides

“ Mailstate ” marketing PowerPoint template is a creative way to make company profiles more engaging for your customers. The template combines various design aspects together for great functionality also no more unnecessary shapes and infographics.

• Modern and attractive layout design.
• Matching charts, diagrams, tables are all included in the template.
• This PPT contains 30 pre-made slides with various marketing designs and styles.
• Widescreen aspect ratio.
• Attractive handmade infographics.

“Markethink” Marketing PowerPoint Template – Customizable Marketing Presentation Templates

Download this premium PowerPoint template to promote your business. It’s a great way for any kind of entrepreneur or startup. It includes various slides like marketing ideas, presentations, business strategies, and much more. This PPT template has elegant marketing presentation slides. Also, the templates are customizable and adaptable for any kind of marketer or company. This marketing strategy PPT template is a great way to give your market research presentations more impact.

• 20 clean PPT slides.
• Resizable and editable graphical objects.

Conclusion:

Thank you for reading this blog post. I hope it’s been helpful and that you found the perfect marketing PowerPoint templates to take your presentations to the next level. This best-marketing PPT template provides a great starting point to help you create your own marketing slides. They can be used for various business purposes. There are many free marketing PowerPoint templates are available, but those PPT templates will have limited options also; you have to adjust with that designs. I am sure these marketing PPT presentation templates definitely play a major role. So what are you waiting for? Download these PowerPoint marketing templates now and get started on designing those eye-catching templates with ease.

Finding a perfect template is an important thing in almost every presentation; if you want to know “ How to choose a perfect PowerPoint presentation? ” maybe this article may help you.

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The Digital Marketing Strategy You Need to Find a New Audience

You already have loyal customers who love your products, but you’re struggling to find a new audience of potential buyers. If this sounds like you, it’s time to design a new digital marketing strategy. 

Standing out on social media or on search engines can be tricky, especially in a crowded market. But this guide to creating a digital marketing strategy has all the essentials to help you reel in new customers.

What Is a Digital Marketing Strategy?

A digital marketing strategy is your plan for promoting your business online. This plan will typically cover how you use different digital channels and tools to connect with customers. The plan will include elements such as social media and email marketing, content marketing and search engine optimization (SEO). 

If you’re a marketer, you may already know how a digital marketing strategy works. But if you’re from a customer service or tech background and you’re more familiar with call center management processes, don’t worry. The following steps will help your brand reach new customers.

Create Your Digital Marketing Strategy in 6 Steps

1. set clear objectives.

It may sound obvious, but your digital marketing strategy won’t get off the ground without clear objectives. First, you need to establish what you want to achieve through your digital marketing efforts. 

It’s time to set some SMART goals (ones that are Specific, Measurable, Achievable, Relevant, and Time-bound). Not sure how to do this? Here are some examples.

• Specific: Instead of ‘grow website traffic,’ choose a more specific goal like ‘increase organic website traffic by 30%.’
• Unique visits
• Click-through rates
• Bounce rates
• Conversion rates
• Follower growth
• Achievable: Your goals must be realistic — that means you should base them on your current resources and market conditions. For example, if you’re a new site, aiming for a 50% increase in traffic within a month might be too ambitious.
• Relevant: Make sure your goals are relevant to your wider business objectives. If your main goal is to improve your brand awareness, you should focus on metrics like social media engagement or website impressions.
• Time-bound: Define a clear timeframe. So instead of running with ‘sometime this year,’ you should provide a clear timeframe like ‘by the end of Q2.’

Next, you’ll need to break these goals down into smaller milestones. Let’s say one of your goals is to increase email sign-ups by 40% in six months. To do this, your mini milestones could be setting monthly targets to monitor your progress as you approach that six month deadline.

2. Dive Deep into Audience Analytics

Now it’s time to really get to know your customers. There’s no single best way to do this, and you may want to combine the following methods.

• Quantitative research: Start by collecting data through Google Analytics and your customer relationship management (CRM) systems and focus on metrics like demographics and behavior. For example, you could analyze which age group visits your site most frequently and which pages they spend the most time on.
• Qualitative research: Interviews and focus groups are a great way to discover more about your audience’s preferences. In this way, you can find out whether they want to contact you via a toll free number or email, as well as what they want from your product. You should also try using social listening tools to keep an ear on online discussions about your brand or industry.
• Create buyer personas: Once you’ve collected quantitative and qualitative data, you can now create profiles of your ideal customers. You should include information like age, occupation, interests, and pain points. For example, if you’re marketing a new tech gadget, your personas might include ‘Tech-Savvy Tom,’ who values cutting-edge features, and ‘Budget-Conscious Betty,’ who looks for cost-effective solutions.

3. Select the Most Impactful Channels

Image sourced from Influencer Marketing Hub

There are so many channels that could help you reach new customers, but how do you choose the right one for the best digital marketing strategy? Consider the following.

• Audience analysis: Find out where your target audience spends their time online. Younger audiences might be more active on TikTok or Instagram, while professionals may spend their time on LinkedIn.
• Channel strengths: Evaluate the unique advantages of each channel. Social media platforms are great for brand awareness, while email marketing is best for direct communication and nurturing leads.
• Budget allocation: Don’t forget about your budget when you choose channels. While expensive, high-cost options like paid search ads can drive instant results; content marketing and SEO may yield less immediate results but offer long-term benefits.
• Integration: Finally, use a multi-channel approach to maximize reach. For example, your campaign could include social media ads to drive traffic, plus a blog for in-depth content or email follow-ups to nurture leads. Remember, consistency in messaging across all channels is key.

4. Craft Engaging and Relevant Content

Image sourced from Content Marketing Institute

Creating resonant content is easier said than done. Always keep the following content marketing components in mind.

• Content strategy: Plan your content around themes that are relevant to your target audience. You should also develop an editorial calendar that sets out what content you’re going to publish and when so you can stay consistently on track. 
• Content types: Vary your content. For example, you can create blog posts for in-depth information, but you should also offer audio-visual content such as how-to videos and infographics for easy-to-digest facts.
• Value proposition: Your content should address your audience’s needs or solve its problems. Let’s say your audience is interested in sustainable living. In that case, you could produce content about eco-friendly products and living.
• Engagement: Why not use interactive elements like polls or user-generated content to encourage your audience to participate? The best content not only keeps your audience’s attention but also nurtures a sense of community.
• Optimization: Finally, you must optimize all of your content for SEO. That means including relevant keywords and internal links. This will improve your search engine visibility and attract organic traffic, which is essential if you want a bigger audience.

5. Use Advanced Analytics and Tracking

Image sourced from HubSpot

You know you need to track performance. And no digital marketing strategy is complete without the relevant metrics. But you need to put the right system and analytics tools in place.

You’ll need to start by setting up tools like Google Analytics and Google Search Console along with social media analytics. Then make use of the following tips.

• Analyze the right metrics: You need to focus on metrics that are relevant to your goals. For example, if your goal is increasing website traffic, monitor metrics like page views and bounce rates. Whereas if generating leads is your goal, track conversion rates and the source of leads.
• Use customer feedback: Incorporate feedback from reviews and surveys or contact center analytics to understand your customer satisfaction levels and discover any areas you can improve. You can then use this data to refine your customer service approach and content strategy.
• Run regular reports: Create regular reports to review performance trends. You can then use these to adjust your strategy. For example, if you notice a drop in engagement levels on your social media channels, it’s time to update your content style or posting schedule.

6. Integrate Technology to Streamline Your Operations

Image sourced from Salesforce

Your business may well be familiar with the latest technology. If not, there’s no better time to invest in tech that can improve your digital marketing strategy. Here are some technological tools you should consider.

• Automation tools: Marketing automation platforms are useful for any digital marketing strategy. They can handle tasks like email campaigns and social media schedules, and they can generate and nurture leads. 
• Communication tools: A virtual call center can transform your digital marketing strategy. You can use it to contact leads directly from your online campaigns. You can also unify your call center with tools like AI chatbots and social media messaging so you can talk with customers on their favorite platform.
• CRM systems: Customer Relationship Management (CRM) systems are also essential. They can help your sales teams track interactions and manage leads while also drawing on all the info they need to analyze customer data.

Final Thoughts: What Makes a Good Digital Marketing Strategy?

A good digital marketing strategy is both well-structured and adaptable. Your digital marketing strategy should combine clear objectives with plenty of flexibility so you can adjust once you learn what works best. 

It’s also all about understanding who your customers are. A strong digital marketing strategy should combine your business’s creativity with relevant customer data so you can always deliver the right message at the right time.

Frequently Asked Questions

What are the top three digital marketing strategies.

The following are the three top digital marketing strategies.

• SEO: This will improve your website’s visibility in search engines.
• Content marketing: This focuses on creating content (such as blogs or videos) that will bring in new audiences.
• Social media marketing: This covers promoting your brand and products on social media platforms.

What is PPC in digital marketing?

PPC, or Pay-Per-Click, is an online advertising tactic where you pay a fee each time someone clicks on one of your ads. It’s a popular way to bring immediate traffic to your website. PPC ads usually appear on search engines or social media platforms and are a great tool for getting quick results (but are not always worthwhile in the long run).

 How do you reach new audiences in marketing?

First, you need to understand who your customers are and where they spend their time online. Once you have this info, you can then use the channels they’re most likely to see you on and target them with the advertising that will appeal to them most.

Originally published Sep 05, 2024

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