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FPO (FPC) Business Plan

Published May.02, 2023

Updated Apr.23, 2024

By: Jakub Babkins

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Table of Content

1. Farmer Producer Organization (Company) Business Plan Sample and Template

Farmer Producer Organizations (FPOs) are groups of small-scale producers who come together to enable collective action and benefit from economies of scale. This FPO Agriculture Farm Business Plan provides an outline for setting up an FPO, detailing the steps involved in the formation of the organization, the management structure, and the activities of the FPO.

This business plan also covers the financial requirements of the FPO and the benefits of operating as an FPO. With the help of this plan, FPOs can create a strong and sustainable foundation to achieve their goals.

2. Executive Summary

Business overview.

Our FPO, named Akson Agriculture (AA), is an agricultural production organization based in the rural area of Maitland, Australia. We are a group of farmers and entrepreneurs who aim to provide sustainable and quality produce to our local community and beyond. Our primary focus is to provide produce to local grocery stores and other retail outlets.

AA will provide a variety of fresh produce, including apples, pears, mangoes, and other local fruits, as well as a variety of vegetables, such as potatoes, onions, carrots, and tomatoes. We also offer a range of organic and locally grown produce. We will use modern agribusiness practices and technology to increase production efficiency and reduce costs. We will also strive to provide a reliable supply of products to our customers, ensuring a steady revenue stream.

Our long-term vision is to become a leading FPO in the region and to create a sustainable business model that will benefit our local farmers and community. We plan to achieve this by creating a network of partners and providing them with quality products and services. We also plan to develop and expand our customer base and create a brand name associated with the highest product quality. Like Farm and Agriculture Business Plans, we will invest in marketing and promotional activities to increase our visibility and reach in the local community.

We at Akson Agriculture (FPO) plan to provide farmers and consumers with a range of products and services. In the dairy farm business plan , our primary focus will be products and services promoting sustainable farming and a healthier environment. We will provide quality agricultural commodities to farmers, such as seeds, fertilizers, and other inputs. We will also facilitate access to financial services, training, and marketing for farmers. Additionally, we will provide a range of consumer products such as organic foods, home-grown produce, and artisanal goods. 

Our products and services include 

• Organic and non-organic seeds, fertilizers, and other inputs 
• Financial services for farmers 
• Training programs for farmers 
• Marketing services for farmers
• Organic and home-grown produce 
• Artisanal products 
• Organic packaged foods 
• Organic home and personal care products

Customer Focus

Our FPO focuses on understanding our customers’ needs and providing them with the best possible products and services. We strive to provide our customers with the highest quality and most reliable products and services possible. We continuously seek feedback from our customers to ensure that their needs are met and that our products and services meet their expectations. We will inform our customers of our progress and provide them with new and innovative solutions to their problems. We recognize that our customers are the foundation of our organization, and we will do our best to ensure that they are satisfied with our products and services.

Management Team

Our FPO/FPC team comprises experienced and dedicated professionals from various organizations and industries. Our team comprises a Managing Director, Finance Manager, Operations Manager, Agriculture Manager, Sales Manager, and Quality Control Manager. Our team has extensive knowledge and experience in the agricultural industry, which ensures the success of our FPO/FPC. Additionally, our team is connected to various organizations and networks that provide invaluable insight and access to the latest information, resources, and trends in the agricultural industry. We are committed to providing the highest quality of service and products to our customers while at the same time striving to be profitable and successful.

Success Factors

The success of an FPO or FPC will be contingent on several key factors. First, the FPO or FPC must be able to attract and retain quality farmers. This will require a strong business plan that includes a clear vision and goals, a detailed management and operational plan, and a sound financial plan. Additionally, the FPO or FPC must have the support of local stakeholders and the community and access to capital, resources, and technical expertise. Finally, the FPO or FPC must be able to identify and serve existing markets and develop new markets for their farmers’ products. An FPO or FPC can build a strong foundation for success by meeting these key factors.

Financial Highlights

The financial highlights of this FPO business plan sample include the following: 

• Total capital requirement of $1.2 million with a payback period of 4 years
• Initial investments of $400,000 to cover start-up costs
• Operating costs of $50,000 per year
• Gross profits of $1.5 million per year
• Projected net profit of $500,000 per year
• Projected ROI of 50%

3. Company Overview

Who is akson agriculture fpo, highly efficient service.

Highly Efficient Service! I am incredibly happy with the outcome; Alex and his team are highly efficient professionals with a diverse bank of knowledge.

Akson Agriculture FPO is an organization of small farmers that focuses on producing and selling agricultural products. Our FPO was founded in 2021 to help farmers increase their productivity and profits by utilizing modern farming techniques and technologies. We are committed to providing our members with the best in agricultural services, including access to quality inputs, technical support, and marketing assistance. Our FPO is composed of over 1,000 members, all of whom are dedicated to bringing the highest quality agricultural products to market. We are committed to providing our members a safe, sustainable, and profitable farming environment. Our mission is to ensure that all of our members are able to realize their full potential and benefit from the opportunities that agriculture can offer.

We will offer our members access to modern farming technologies, training, and marketing support. We will also work to provide a sustainable and profitable environment for our members so that they can maximize their profits and remain committed to sustainable agriculture. We are committed to providing our members with a secure and reliable source of income and ensuring that the agricultural sector of our local economy is strong and prosperous. Our FPO is committed to the success of our members and our community. We are determined to make Akson Agriculture FPO a leader in the agriculture industry. 

Akson Agriculture FPC History

Akson Agriculture FPC was established in 2021 by a group of farmers from the same region who wanted to work together to increase their yields and profits. The FPC is an independent, non-profit organization that seeks to improve the productivity, profitability, and sustainability of small-scale farming through the implementation of innovative, sustainable technologies and practices. 

The FPC works closely with farmers to develop and implement plans to maximize yields and profitability while also addressing critical environmental concerns. The FPC also provides training, capacity building, and access to finance to ensure that farmers can succeed in the long term. Akson Agriculture FPC is committed to improving the lives of farmers and their families and promoting a sustainable future for agriculture.

4. Industry Analysis

The agriculture sector has been a mainstay of the Indian economy for centuries and is one of the largest contributors to its GDP. Recent years have seen a shift in the industry towards more organized and structured operations, with the emergence of Farmer Producer Companies (FPCs). FPCs are a form of collective enterprise where smallholder farmers come together to pool their resources and create a business entity that can access markets and services that are otherwise inaccessible to them.

FPCs provide a range of benefits to smallholder farmers, such as access to farm inputs, collective bargaining power, and improved market access. They also help to create a level playing field for smallholders, who often lack the resources and access to markets that larger producers have.

The industry is highly fragmented, with over 2000 FPCs operating in India as of 2022. The sector’s growth has been driven largely by government initiatives such as the National Bank for Agriculture and Rural Development (NABARD) and the Small Farmers’ Agri-Business Consortium (SFAC).

Source: http://gtw3.grantthornton.in/assets/i/Intrapreneurship_and_Management_for_Farmer_Producer_Companies.pdf

Over the past decade, there has been significant growth in the number of FPOs across the country. As per the latest data compiled and presented in “Farmer Producer Companies, Report

and incubation 2022” by Azim Premji University, there are over 15,984 registered FPOs across the country.

According to the database consolidated by NAFPO, information of 10,571 Producer Companies promoted in the country till FY 2022 is available.

Source: https://www.nafpo.in/wp-content/uploads/2022/07/SOFPO_Report_(06-07-22)_Hi-res_WCM.pdf

The FPC sector is expected to continue to grow in the coming years, driven by government initiatives and the increasing demand for food products. As a result, there is a growing demand for FPOs (Farmer Producer Organizations) that can provide services and support to smallholder farmers.

5. Customer Analysis

Demographic profile of target market.

This FPO business plan example focuses on creating a Farmer Production Organization (FPO) designed to serve the agricultural needs of a specific demographic in the local area as compared to the garden nursery business plan . The target market for this fpc business plan online comprises smallholder farmers in rural villages of the district. The target farmers are mostly subsistence farmers, characterized by low-income levels, limited access to credit and other financial services, and limited access to technology and modern farming inputs. Most target farmers are smallholders with less than 1 ha of land and limited resources to support and sustain their operations.

The target market’s demographic profile is as follows: 

• Age: The majority of target farmers are between 18-45 years old. 
• Gender: Most target farmers are male; however, more and more female farmers are engaging in agriculture. 
• Education: The majority of the target farmers have very low levels of education due to the lack of access to schools in the region. 
• Income: Most target farmers have very low incomes; most are subsistence farmers, relying on their own crop production to support their families. 
• Location: Most of the target farmers are in rural villages in the district. 
• Other factors: Language, religion, and cultural factors may also influence the target farmers’ engagement with the FPO. 

The FPO will provide the target farmers with a range of services and products to meet their agricultural needs, including access to credit, inputs, and technology. Furthermore, the FPO will provide training and extension services to help farmers how to write an FPO business plan with farming practices and to ensure sustainable agricultural production.

Customer Segmentation

• Smallholder Farmers: Smallholder farmers are the primary target customer segment for FPOs. These farmers typically have small landholdings, limited resources, and limited knowledge of agricultural practices. 
• Large-Scale Farmers: Large-scale farmers are another key target market for FPOs. These farmers typically have larger landholdings and greater access to resources.
• Enterprises: Enterprises are a third key target market for FPOs. Enterprises can benefit from FPOs by gaining access to quality inputs and technical and financial services to help them increase their yields and incomes.
• Government Agencies: Government agencies, such as agricultural departments, can benefit from FPOs by gaining access to quality inputs, as well as technical and financial services, to help them better manage their agricultural systems.
• Non-governmental Organizations (NGOs): NGOs can benefit from FPOs by accessing quality inputs and technical and financial services.
• Consumers: Consumers are a key target market for FPOs. FPOs can provide them with access to quality, safe, and affordable food products.

6. Competitive Analysis

The competitive landscape of the FPO (FPC) market in India is highly competitive, with a large number of existing FPOs (FPCs) and the potential for many more players to enter the market. 

Direct and Indirect Competitors

Direct Competitors

• Local Farmer Cooperatives: The FPO/FPC would be competing with existing local farmer cooperatives in the area for customers. These cooperatives often have long-established relationships with customers, access to financing, and well-known brands. The FPO/FPC would need to differentiate itself by providing better service, better pricing, and better quality products.
• Small-Scale Producers: Small-scale producers are often the competition for the FPO/FPC. These producers are typically not organized but can offer lower prices due to their lower overhead costs. 
• Corporate Farms: Corporate farms are another type of direct competition. They often have large-scale operations and access to financing, which can make them difficult to compete with. 

Indirect Competitors

• Supermarkets and Retailers: Supermarkets and retailers are the primary food sources for many consumers. They often have well-known brands and deep discounts, making them difficult to compete with. The FPO/FPC must differentiate itself by providing better service, pricing, and quality products.
• Restaurants: Restaurants are an indirect competitor to the FPO/FPC. They often have exclusive contracts with suppliers and can offer customers convenience. 
• Importers: Importers are another type of indirect competitor to the FPO/FPC. They often have access to lower-priced products that may be difficult to source locally. 

Competitive Advantage

The FPO business plan for how to start a farmer’s agriculture business seeks to be the go-to source for farmers in the region for all their agricultural needs. We will strive to provide the highest quality products, services, and consulting to ensure that our customers achieve the highest yields possible. Our competitive advantage lies in leveraging our extensive network of local farming resources, our deep understanding of the farming industry, and our commitment to the highest customer service standards.

Our competitive advantage is based on three main factors: 

• Comprehensive Network: We have established relationships with local farmers, agricultural suppliers, and other industry stakeholders. This network allows us to access the best resources and products at competitive prices. We will also be able to provide our customers with the most up-to-date information on the industry and trends.
• Expertise: Our team has decades of experience in the farming industry. We understand the needs and challenges of farmers, and we are committed to providing the best advice and guidance to help them be successful. 
• Quality Products and Services: We will strive to provide our customers with the highest quality products and services. We will source the best products from the most reliable suppliers and offer top-notch customer service to ensure our customers’ satisfaction. 

7. Marketing Plan

• Develop a Comprehensive Brand Identity: FPO (FPC) should develop a comprehensive brand identity that accurately communicates its mission and values to potential customers. The brand identity should include elements such as a logo, slogan, and website design.
• Establish an Online Presence: FPO (FPC) should create an online presence to reach a wider market and make it easier for customers to find and purchase products. This should include creating a website and using social media to promote their products and services.
• Advertise in Local Markets: FPO (FPC) should focus on advertising in local markets to reach its target audience. This could include using print, radio, and television ads as well as using digital marketing tactics such as email and pay-per-click advertising.
• Develop a Partnership Network: FPO (FPC) should develop a network of partnerships with other organizations in the agriculture industry to gain access to new customers and markets. This could include partnering with other FPOs (FPCs), local farmers’ markets, and food distributors.
• Utilize Social Media: Social media is a powerful tool for promoting FPO (FPC) products and services. FPO (FPC) should use social media to share product updates, answer customer questions, and engage with potential customers.

Promotions Strategy

• Develop Promotional Content: FPO (FPC) should develop promotional content to create awareness of its products and services. This could include creating blog posts, videos, and podcasts about their products and services.
• Leverage Influencers: FPO (FPC) should leverage influencers in the agriculture industry to gain access to a wider audience. This could include partnering with bloggers, vloggers, and other industry influencers to share their products and services.
• Hold Events: FPO (FPC) should consider holding events to promote their products and services. This could include hosting informational sessions, workshops, and seminars to educate potential customers about their offerings.
• Offer Discounts: FPO (FPC) should consider offering discounts on their products and services to entice potential customers to purchase. This could include offering a percentage off certain products or services to encourage customers to buy.
• Create an Affiliate Program: FPO (FPC) should consider creating an affiliate program to reach a wider market. This could include partnering with other organizations in the agriculture industry to promote their products and services. 

We will use a cost-plus pricing model to write an FPO business plan. We will determine the cost of production and then add a reasonable markup based on market prices to arrive at a price point that is competitive with our competitors while still providing a reasonable return on investment. Our pricing will be adjusted each season to reflect changes in the market, including the cost of inputs and the availability of our products. We will also consider factors such as competitor pricing, product demand, and the overall economic environment. We will strive to remain competitive and provide our customers with the best value for their money.

8. Operations Plan

As the Farmer Production Organization (FPO), our mission is to empower small-scale farmers by providing them with the necessary resources and information to increase their productivity and income. We will strive to establish a sustainable, efficient, and profitable FPO to meet the needs of our members and the local community.

Operation Functions

The FPO will be responsible for the following operations functions:

• Developing and implementing a strategic business plan.
• Establishing a board of directors and a management team.
• Developing an organizational structure.
• Developing and implementing a marketing strategy.
• Developing and managing a financial system.
• Developing and managing a production and quality control system.
• Developing and managing an information system.
• Developing and managing a human resources system.
• Developing and managing a supply chain system.
• Developing and managing a research and development system.

3/15/202X – Establish a board of directors and a management team 

3/22/202X – Develop and implement a strategic business plan

4/1/202X – Develop and implement a marketing strategy

4/8/202X – Develop and manage a financial system

4/15/202X –Develop and manage a production and quality control system

4/22/202X – Develop and manage an information system

5/1/202X – Develop and manage a human resources system

5/8/202X – Develop and manage a supply chain system

5/15/202X – Develop and manage a research and development system

9. Management Team 

We are a team of experienced business professionals specializing in the area of agricultural production and marketing. With over 25 years of collective experience in managing production and marketing operations for large-scale agricultural companies, we have the necessary expertise to provide comprehensive business solutions for any agricultural production organization.

Our team consists of

• Chief Executive Officer 
• Chief Operating Officer 
• Chief Financial Officer 
• Chief Technology Officer 
• Chief Marketing Officer 
• Chief Human Resources Officer 
• Chief Information Officer 
• Chief Strategy Officer 
• Chief Production Officer 
• Chief Quality Officer 
• Chief Logistics Officer 
• Chief Risk Officer

10. Financial Plan 

We are seeking a total of $1,000,000 in funding for the farmer producer company startup. Of this, $400,000 will be used for the purchase of equipment, $400,000 will be used for working capital, and $200,000 will be used for additional working capital and salaries.

Key Revenue & Costs

We anticipate that our FPO will generate a total of $2.2 million in revenue in the first year of operation, with a total of $1.8 million in expenses. These expenses are broken down as follows:

Equipment: $400,000

Working Capital: $400,000

Salaries: $200,000

Other Expenses: $1,000,000

Funding Requirements and Use of Funds

Funding Requirements 

• $400,000 for the purchase of equipment
• $400,000 for working capital
• $200,000 for additional working capital and salaries

Use of Funds

• Purchase of equipment
• Working capital for operations
• Salaries for staff
• Other expenses related to the operations of the FPO

Key Assumptions

• Farmer population: Approximately 5,000 farmers
• Average farm size: 4 hectares per farm
• Average yield per hectare: 5 tons
• Average selling price per ton: $100
• Total land area under cultivation: 20,000 hectares
• Average cost of inputs per hectare: $100
• Average cost of labor per hectare: $50
• Average cost of transportation per ton: $15
• Market access: Access to local markets within 30km of the FPO
• Initial capital: $50,000
• Start-up costs: $20,000
• Projected annual growth rate: 5%
• Projected profit margin: 8%
• Projected break-even point: 3 years

Financial Projections

All tables in FPO Business Plan PDF .

What is the FPO model?

FPO stands for Food Product Organization, which is a model used by food companies to ensure consistency in the quality of their products. The model serves as a blueprint for the organization of food products, ingredients, and processes. It helps ensure that each product is produced to the same standard and meets industry and regulatory requirements.

Licensing organization in the FPO (FPC) industry:

• https://enam.gov.in/web/stakeholders-Involved/fpos
• https://cleartax.in/s/fpo-farmer-producer-organization-scheme

What are FPO and its benefits?

FPO (Food Product Organization) is a type of organization that provides a means for food companies to collaborate and share resources. It allows companies to benefit from the collective knowledge and experience of the industry, as well as providing a platform for new product development, market analysis, and research. FPO also provides a way for companies to network and access the latest industry trends, as well as offer a range of services such as training, consulting, and marketing services. The main benefits of FPO are improved efficiency, increased collaboration, improved market access, and better access to resources.

Download Farmer Producer Organization Business Plan Sample in PDF

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Start a Farm: Plan Your Operation

Think about your operation from the ground up and start planning for your business.  A good farm business plan is your roadmap to start-up, profitability, and growth, and provides the foundation for your conversation with USDA about how our programs can complement your operation. 

Keep reading about planning your business below, get an overview of the beginning farmer's journey , or jump to a different section of the farmer's journey.

On This Page

Why you need a farm business plan.

A comprehensive business plan is an important first step for any size business, no matter how simple or complex. You should create a strong business plan because it:

• Will help you get organized . It will help you to remember all of the details and make sure you are taking all of the necessary steps.
• Will act as your guide . It will help you to think carefully about why you want to farm or ranch and what you want to achieve in the future. Over time, you can look back at your business plan and determine whether you are achieving your goals.
• Is required to get a loan . In order to get an FSA loan, a guarantee on a loan made by a commercial lender, or a land contract, you need to create a detailed business plan . Lenders look closely at business plans to determine if you can afford to repay the loan.

How USDA Can Help

Whether you need a good get-started guide, have a plan that you would like to verify, or have a plan you’re looking to update for your next growth phase, USDA can help connect you to resources to help your decisions.

Your state's beginning farmer and rancher coordinator  can connect you to local resources in your community to help you establish a successful business plan. Reach out to your state's coordinator for one-on-one technical assistance and guidance. They can also connect you with organizations that specifically serve beginning farmers and ranchers.

It is important to know that no single solution fits everyone, and you should research, seek guidance, and make the best decision for your operation according to your own individual priorities.

Build a Farm Business Plan

There are many different styles of business plans. Some are written documents; others may be a set of worksheets that you complete. No matter what format you choose, several key aspects of your operation are important to consider.

Use the guidelines below to draft your business plan. Answering these kinds of questions in detail will help you create and develop your final business plan. Once you have a business plan for your operation, prepare for your visit to a USDA service center. During your visit, we can help you with the necessary steps to register your business and get access to key USDA programs.

Business History

Are you starting a new farm or ranch, or are you already in business? If you are already in business:

• What products do you produce?
• What is the size of your operation?
• What agricultural production and financial management training or experience do you, your family members, or your business partners have?
• How long have you been in business?

Mission, Vision, and Goals

This is your business. Defining your mission, vision and goals is crucial to the success of your business. These questions will help provide a basis for developing other aspects of your business plan.

• What values are important to you and the operation as a whole?
• What short- and long-term goals do you have for your operation?
• How do you plan to start, expand, or change your operation?
• What plans do you have to make your operation efficient or more profitable ?
• What type of farm or ranch model (conventional, sustainable, organic, or alternative agricultural practices) do you plan to use?

Organization and Management

Starting your own business is no small feat. You will need to determine how your business will be structured and organized, and who will manage (or help manage) your business. You will need to be able to convey this to others who are involved as well.

• What is the legal structure of your business? Will it be a sole proprietorship, partnership, corporation, trust, limited liability company, or other type of entity?
• What help will you need in operating and managing your farm or ranch?
• What other resources, such as a mentor or community-based organization , do you plan to use?

Marketing is a valuable tool for businesses. It can help your businesses increase brand awareness, engagement and sales. It is important to narrow down your target audience and think about what you are providing that others cannot.

• What are you going to produce ?
• Who is your target consumer ?
• Is there demand for what you are planning to produce?
• What is the cost of production?
• How much will you sell it for and when do you expect to see profit ?
• How will you get your product to consumers ? What are the transportation costs and requirements?
• How will you market your products?
• Do you know the relevant federal, state, and local food safety regulations? What licensing do you need for your operation?

Today there are many types of land, tools, and resources to choose from. You will need to think about what you currently have and what you will need to obtain to achieve your goals.

• What resources do you have or will you need for your business?
• Do you already have access to farmland ? If not, do you plan to lease, rent, or purchase land?
• What equipment do you need?
• Is the equipment and real estate that you own or rent adequate to conduct your operation? If not, how do you plan to address those needs?
• Will you be implementing any conservation practices to sustain your operation?
• What types of workers will you need to operate the farm?
• What additional resources do you need?

Now that you have an idea of what you are going to provide and what you will need to run your operation you will need to consider the finances of your operation.

• How will you finance the business?
• What are your current assets (property or investments you own) and liabilities (debts, loans, or payments you owe)?
• Will the income you generate be sufficient to pay your operating expenses, living expenses, and loan payments?
• What other sources of income are available to supplement your business income?
• What business expenses will you incur?
• What family living expenses do you pay?
• What are some potential risks or challenges you foresee for your operation? How will you manage those risks?
• How will you measure the success of your business?

Farm Business Plan Worksheets

The Farm Business Plan Balance Sheet can help gather information for the financial and operational aspects of your plan.

Form FSA-2037 is a template that gathers information on your assets and liabilities like farm equipment, vehicles and existing loans.

• FSA-2037 - Farm Business Plan - Balance Sheet
• FSA-2037 Instructions

Planning for Conservation and Risk Management

Another key tool is a conservation plan, which determines how you want to improve the health of your land. A conservation plan can help you lay out your plan to address resource needs, costs and schedules.

USDA’s Natural Resources Conservation Service (NRCS) staff are available at your local USDA Service Center to help you develop a conservation plan for your land based on your goals. NRCS staff can also help you explore conservation programs and initiatives, such as the Environmental Quality Incentives Program (EQIP) .

Conservation in Agriculture

Crop insurance, whole farm revenue protection and other resources can help you prepare for unforeseen challenges like natural disasters.

Disaster Recovery

Special Considerations

Special considerations for businesses.

There are different types of farm businesses each with their own unique considerations. Determine what applies to your operation.

• Organic Farming  has unique considerations. Learn about organic agriculture , organic certification , and the  Organic Certification Cost Share Program  to see if an organic business is an option for you. NRCS also has resources for organic producers and offers assistance to develop a conservation plan.
• Urban Farming  has special opportunities and restrictions. Learn how USDA can help farmers in urban spaces .
• Value-Added Products . The Agricultural Marketing Resource Center (AgMRC) is a national virtual resource center for value-added agricultural groups.
• Cooperative.  If you are interested in starting a cooperative, USDA’s Rural Development Agency (RD) has helpful resources to help you begin . State-based  Cooperative Development Centers , partially funded by RD, provide technical assistance and education on starting a cooperative.

Special Considerations for Individuals

Historically Underserved Farmers and Ranchers: We offer help for the unique concerns of producers who meet the USDA definition of "historically underserved,"  which includes farmers who are:

• socially disadvantaged
• limited resource
• military veterans

Women: Learn about specific incentives, priorities, and set asides for  women in agriculture within USDA programs.

Heirs' Property Landowners: If you inherited land without a clear title or documented legal ownership, learn how USDA can help Heirs’ Property Landowners gain access to a variety of programs and services

Business Planning

Creating a good business plan takes time and effort. The following are some key resources for planning your business.

• Farm Answers from the University of Minnesota features a library of how-to resources and guidance, a directory of beginning farmer training programs, and other sources of information in agriculture. The library includes business planning guides such as a Guide to Developing a Business Plan for Farms and Rural Businesses and an Example Business Plan .
• The Small Business Administration (SBA) offers information about starting, managing, and transitioning a business.

SCORE is a nonprofit organization with a network of volunteers who have experience in running and managing businesses. The Score Mentorship Program partners with USDA to provide:

• Free, local support and resources, including business planning help, financial guidance, growth strategies.
• Mentorship through one-on-one business coaching -- in-person, online, and by phone.
• Training from subject matter experts with agribusiness experience.
• Online resources and step-by-step outlines for business strategies.
• Learn more about the program through the Score FAQ .

Training Opportunities

Attend field days, workshops, courses, or formal education programs to build necessary skills to ensure you can successfully produce your selected farm products and/or services. Many local and regional agricultural organizations, including USDA and Cooperative Extension, offer training to beginning farmers.

• Cooperative Extension  offices address common issues faced by agricultural producers, and conduct workshops and educational events for the agricultural community.
• extension.org  is an online community for the Cooperative Extension program where you can find publications and ask experts for advice.

Now that you have a basic plan for your farm operation, prepare for your visit to a USDA service center.

2. Visit Your USDA Service Center

How to Start a Farm with USDA

Get an  overview of the beginning farmer's journey  or jump to a specific page below.

Find Your Local Service Center

USDA Service Centers are locations where you can connect with Farm Service Agency, Natural Resources Conservation Service, or Rural Development employees for your business needs. Enter your state and county below to find your local service center and agency offices. If this locator does not work in your browser, please visit offices.usda.gov.

Learn more about our Urban Service Centers . Visit the Risk Management Agency website to find a regional or compliance office  or to find an insurance agent near you.

• Business plans

Farm Business Plan

Used 5,069 times

Farm Business Plan gives an overview of the company, including corporation history, owner backgrounds, creations and more. Use this template to quickly develop your farm company plan.

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Farm Business Plan Template

Prepared by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Title] ​

​ [Sender.Phone] ​

​ [Sender.Email] ​

Executive Summary

​ [Sender.Company] is owned and operated by [Sender.FirstName] [Sender.LastName] .

​ [Sender.Company] produces and sells (product types, e.g., produce, pastured animals, herbs, etc.), and we also provide on-farm services including (service types, e.g., apple picking, events, produce stand, etc.).

The target audience for [Sender.Company] 's product will be local consumers and businesses whom we will target directly. To market to this audience, we plan to take advantage of public picking events, farmers' markets, and a roadside farm stand.

Future of the Farm

​ [Sender.Company] plans to turn our XX acres of farmland into a sustainable source of crops, pastured animals, and pollinators. We plan to use regenerative farming practices as much as possible and understand what management techniques work best for our acreage.

Additionally, we will have a large greenhouse and use season extension techniques to get more value out of our farmland.

To build a locally well-known brand and eventually expand our presence across the state.

To sell enough of our product to generate a positive cash flow, support the farm owners and staff, and pay back capital plus 15% interest to our investors.

To preserve and enhance our farmland so that it remains sustainable and we can continue to share the fruits of the land with others.

Follow a thorough 3-year business plan and reassess every year to ensure we remain on track.

Seek funding from our network of contacts and outside funders for start-up costs.

Execute a creative marketing plan that introduces our brand to our target market.

Company Description

Business address and contact.

​ [Sender.StreetAddress] , [Sender.City] , [Sender.State] [Sender.PostalCode] ​

​ [Sender.FirstName] [Sender.LastName] : [Sender.Phone] , [Sender.Email] ​

Principal Members

(Owner.FirstName) (Owner.LastName)

Qualifications/Experience

(number) years of experience as a farm hand at (farm name), plus an additional 5 years of experience as the farm manager

(Education)

(Operator.FirstName) (Operator.LastName)

(Experience)

Legal Structure

​ [Sender.Company] is a sole proprietorship.

Company Details

Our property is zoned for farm use, and we plan to use the land as follows:

X acres for pastured animals

X acres for produce

X acres for agritourism activities and events

Farm Assets

Greenhouse and propagation supplies

Farm stand (planned for 20XX)

Market Research

The demand for locally raised animals and grown produce is climbing at a rate of XX% per year and is expected to reach a total value of $XX billion by 20XX.

Consumer demand for free-range, pasture-raised animals is evidenced by farms like (name competitors) which have grown into valuations of (approximate company values) , respectively.

Regulations

​ [Sender.Company] is a licensed business in the State of [Sender.State] as of the year 20XX. We are in the process of applying for all of the necessary permits for constructing the farm stand, expanding the barn, and hosting on-site visitors to the farm.

Service Line

Product/service.

Services Include:

Pasture-raised animals

Produce cultivation

Public apple picking

Public hay maze

Special event packages

Marketing & Sales

Customer communications.

​ [Sender.Company] will communicate with its customers by:

Interacting with customers in-person via farmers markets, the farm stand, and through the leveraging of networking events.

Building an active social media presence on Instagram and TikTok.

Advertising agritourism activities like apple picking, hay mazes, farm trails, and other events.

Creating SEO-friendly blog posts on the company website to increase online presence.

Establishing listings with the local tourism board and activity guides.

Sales Strategy

​ [Sender.Company] 's product will be sold primarily in the (region) . The farm is located on a road with extensive car traffic, so we plan to build a farm stand on the property to capture attention and drive sales.

We also plan to build a social media presence and leverage local advertising to drive awareness of our brand. We will also attend farmers' markets within the region to meet customers face-to-face and build relationships.

Five-year plan

Year One: 20XX

Create a legal business entity

Apply for necessary licenses and permits.

Finalize farm layout.

Procure additional equipment.

Establish social media profiles.

Build a small farm stand.

Attend farmer's markets.

Year Two: 20XX

(List goals for year two)

Year Three: 20XX

Year Four: 20XX

Year Five: 20XX

​ [Recipient.FirstName] [Recipient.LastName] ​

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How to Write a Farming Business Plan: Template and Guide

americanfarmfi

May 22, 2023

Starting and running a successful farming business requires careful planning and strategic decision-making. One essential tool that every farmer should have is a well-crafted farming business plan. A comprehensive business plan serves as a roadmap for your agricultural venture, guiding you through the various stages of development and ensuring that you stay focused on your goals. We will provide you with a step-by-step guide on how to write an effective farming business plan and start you off with a template. 

Overview of a Farming Business Plan

Before diving into the specifics, let’s take a moment to understand what a farming & agriculture business plan entails. Essentially, a farm business plan is a written document that outlines your farming objectives, strategies, and financial forecasts. It serves as a blueprint for your farm’s operations, helping you make informed decisions and communicate your vision to potential investors, lenders, or partners.

The Purpose of a Farming Business Plan

The farming business plan is going to define and communicate your farm’s mission and goals. It helps provide a clear direction for your operations, resources, and ensures that everyone involved in the business is on the same page. Additionally, a well-crafted business plan is often required when seeking financing or partnerships. Lenders and investors use it to evaluate the viability and profitability of your farming venture.  

Key Elements of a Farming Business Plan

Let’s explore the elements that make up the Farming Business Plan. 

Executive Summary

The executive summary is a brief overview of your entire plan. It should summarize your farm’s mission, goals, target market, and competitive advantage. While it appears at the beginning of your plan, it is often written last to ensure that it accurately reflects the content of the document.

Market Analysis

A thorough market analysis is crucial for understanding your target market, identifying potential customers, and evaluating your competition. This section should provide detailed information about market trends, customer demographics, and demand for your products or services. Conducting market research and gathering data from reliable sources will strengthen the credibility of your analysis.

Products and Services

In this section, describe the specific products or services your new farm will offer. Provide details about their features, benefits, and how they meet the needs of your target market. Discuss any unique selling points or competitive advantages that set your offerings apart from others in the industry.

Marketing and Sales

Outline the strategies for promoting and selling farm products. Explain how you plan to promote your farm and reach your target market. Include information about your pricing strategy, distribution channels, and any partnerships or collaborations that may enhance your marketing efforts. Developing a comprehensive marketing plan will help you attract customers and generate sales. 

Describe the operational processes and workflows involved in running the farm, including land preparation, planting, harvesting, livestock care, and post-harvest handling. Highlight the management structure, key personnel, and their roles and responsibilities.

Financial Plan

The financial plans are a critical component of your farming business plan as it demonstrates the financial viability and sustainability of your farm. It should include projected income statements, cash flow statements, and balance sheets for the next three to five years. Additionally, outline your funding requirements and any existing or potential sources of financing. 

American Farm Financing offers many financing options to fit your needs: operating loans, cash rent loans, farm mortgages, refinances, and equipment loans. See all AFF loan options .

Setting Financial Goals

Forecasting expenses is critical when starting a farming operation. List out the main buckets of expenses (inputs, machinery, labor, land, interest, and consulting services). Where possible, get pricing quotes to formalize your expenses as much as possible for what you would like to grow.

After you’ve forecasted expenses, you can set a goal for how much profit, or margin, you intend to make. Use futures sales prices to project what you can sell your crop for. The difference between your sales price and your expenses will become your profit. Ensure that this income matches your expectations and can cover any personal expenses you hope the money will be used for.

While a one-year operating plan is critical to get started, remember that farming is a long-term pursuit. Depending on how many upfront expenses you need to make, it may take multiple farming seasons to turn a significant profit. 

Conducting Market Research

Before you can develop a solid business plan for a farm, it is essential to conduct detailed market research. Conduct an analysis of the target market, including its size, growth potential, and trends. Identify the target customers, their needs, preferences, and buying behavior. This assessment will allow you to be an expert on the market and differentiate you from the rest of the competition. 

Writing a Farming Business Plan

Now that we have covered the key elements of a farming business plan, let’s dive into the process of writing one.

Creating a Timeline for Implementation

This timeline can be as specific to your needs as possible. You want to make sure that every necessary box is checked before launching your farming operation. This is a suggested timeline for implementing your plan, but coordinate as you see fit and adapt to things that may pop up:

Preparation: 1-6 Months 

• Complete all sections of the farming business plan, including market analysis, financial projections, and operational strategies.
• Seek funding options, such as loans, grants, or investors, and secure the necessary financing for your farming venture.
• Identify suitable land for your farm and negotiate the purchase or lease agreement.
• Conduct necessary soil testing and prepare the land for farming activities.
• Source and purchase farming equipment, machinery, and inputs (seeds, fertilizers, livestock, etc.) required for your chosen agricultural activities.
• Hire key personnel, such as farm managers, laborers, and administrative staff, as per your business plan’s organizational structure.
• Establish relationships with suppliers and vendors to ensure a steady supply of inputs.

Operations: 6-12 Months

• Initiate planting or livestock management based on the farming plan.
• Implement appropriate cultivation techniques, crop rotation, or livestock management practices.
• Monitor and adjust farming operations to optimize production.
• Develop marketing strategies to promote farm products to target customers.
• Implement sales channels, such as direct sales, farmers’ markets, online platforms, or partnerships with retailers or small restaurants.

Below is a helpful template from fsa.usda.gov to get you started. Download your farming business plan template here.

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Farming and agriculture are complicated businesses. To be successful, you need more than a green thumb and the willingness to get your hands dirty. You need to know how to operate your agricultural enterprise efficiently and not just forecast your crop rotations, but your cash position and revenue. To do that, you need a business plan.

How can a business plan help your farm or agriculture business?

A good business plan will help your farm or food production business grow. It can improve your chances of receiving government grants or loans, help you manage your business through hard times, and identify additional forms of revenue like tourism or consulting. Most lenders or investors require a business plan before they even consider funding a project. When you add in the numerous elements of running an agricultural business, and the factors like weather and government regulations that are often beyond your control, a business plan becomes an essential tool for effective management, strategic planning and communication across all the key stakeholders in your business.

Find the right agriculture business plan template for your business

If you’re not sure where to begin, check out our farms, food growers, food production facilities, and other agriculture-related sample business plans for inspiration.

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Details of a Small Farm Business Plan

• Swarthmore College

• Ohio Wesleyan University
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• Northeastern University
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• Planting Guides
• Indoor Gardening

Writing a farm business plan can be a tool for you to plan your farming business. It can also be a requirement of securing grants and loans for your farm business. The process of writing a farm business plan may seem overwhelming and intimidating at first, but if you break it down into its component steps, it becomes much more manageable.

What Is a Business Plan?

A business plan is a roadmap for your small farm . It is both process and product. During the writing of a farm business plan, you'll develop an overall vision and mission for your business. You will think about your short- and long-term goals. You'll define the steps needed to achieve those goals. You'll set the direction for your business to develop over the next five years.

If you're already an established business, your new business plan will show where you're going next. A good business plan should be:

Mission Statement

Your farm’s mission statement is your overarching purpose for your business:

• Why does your farm exist?
• What purpose does your farm serve?
• Where is your farm headed?

This is beyond “make money.” This mission statement is based on your values and your core identity as a small farm.

The goals in your business plan are the specific, measurable “things” you will achieve with your small farm. Short-term goals are defined as those that you will complete within one year. Long-term goals are those that take longer than one year to complete.

SMART Goals are:

• Rewarding, and have a

Background Information

In this section of your business plan, take inventory of what you have right now:

• Where are you located?
• How many acres of land are you farming?
• When did you begin farming?
• How are you currently operating?
• What general practices do you use for such things as conservation, tillage, environmental impact, and marketing?

Farm Strategy

This is where your business plan gets to looking forward. You are going to formulate your farm strategy from now into the next five years or so.

• Gather information and research markets. Make sure that your farm plan fits into the general market in terms of supply and demand. Investigate and analyze industry trends, identify competitors, and define buyers.
• SWOT Analysis. This is an analytical tool that can be used in making decisions. SWOT stands for: strengths, weaknesses, opportunities, and threats. As a business, analyze your internal strengths and weaknesses. Then look externally at what opportunities and threats exist - competitors, new markets, government regulations, economic conditions, and so forth.
• Create alternative strategies. Looking at the information you've gleaned and the analysis you just did, think through options for your farm strategy. Don't rely on price alone; economies of scale are challenging on the small farm level.
• Don't jump to one conclusion immediately. Really spend some time fleshing out the specifics of some of the strategies and looking at their advantages and disadvantages. Try to find options that combine your internal strengths with opportunities in the external environment.
• Look at all your strategies, then reread your mission statement. The ideal farm plan will fit your mission best.
• Write an implementation plan. This is where you write a plan that will make your new strategy happen.

Marketing Strategy and Plan

In the next part of your farm business plan, you develop and outline a marketing strategy for your products and services. This can build on the research you did in the previous step. For each product, include ​the price, placement, and promotion ideas. Consider how you will convey real and perceived value to your customers.

Management Summary

This part of your business plan details your farm business’ structure. Everyone who is involved in the management of the business should be listed here. External resources are listed here as well.

Financial Analysis

In this section, you will need to detail the financial aspect of your farming operation. List your current finances in detail, including all income and operating expenses. Referring to your new strategy, you will forecast what is needed for future growth and to meet the goals you have outlined in terms of capital. Include what your future operating expenses will be.

Pulling It All Together

Writing a farm business plan is a big project. Don’t let that put you off. Your plan can be as simple as it needs to be for right now. Begin with your mission statement and goals. Do your homework by analyzing markets and researching competitors and trends. Have fun brainstorming alternative strategies and let them marinate a while. Take it one step at a time.

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Sample Farm Business Plan

Writing a business plan is a crucial step in starting a farm. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring farm business owners, having access to a sample farm business plan can be especially helpful in providing direction and gaining insight into how to draft their own farm business plan.

Download our Ultimate Farm Business Plan Template

Having a thorough business plan in place is critical for any successful farm venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A farm business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The farm business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your farm as Growthink’s Ultimate Farm Business Plan Template , but it can help you write a farm business plan of your own.

Farm Business Plan Example – GreenAcres Harmony

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At GreenAcres Harmony, we are embarking on an ambitious journey to revolutionize the way Bostonians experience farm products. Based in the heart of Boston, our mission is to provide the community with fresh, sustainably grown produce that not only nourishes the body but also supports the environment. By harnessing innovative farming techniques and a commitment to sustainability, we aim to establish a strong connection with our customers, offering them a taste of what truly fresh, quality produce can be. Our farm is not just a place of business; it’s a beacon for environmental stewardship and a testament to the power of community engagement in fostering a healthier, greener future.

Our journey to date has been marked by significant accomplishments and a clear set of success factors that underscore our potential for growth. Our dedication to sustainable farming practices has not only set us apart in the industry but has also fostered a deep sense of trust and loyalty among our customers. Our strategic location in Boston provides us with direct access to a vibrant and growing market of health-conscious consumers. Furthermore, our team’s expertise in both agriculture and business management has been instrumental in navigating the complexities of the market and positioning GreenAcres Harmony as a leader in the sustainable agriculture space. These factors, combined with our commitment to quality and sustainability, lay a solid foundation for our future success.

The agricultural industry, particularly the segment focusing on sustainable and locally grown produce, is experiencing a significant surge in demand. This trend is driven by an increasing awareness of environmental issues and a growing commitment among consumers to support practices that are beneficial to the planet. In Boston, this shift is particularly evident, with more individuals seeking out farm-to-table experiences and prioritizing the freshness and sustainability of their food. This evolving market landscape presents an opportune moment for GreenAcres Harmony, as our core values and business model align perfectly with the current consumer trends. Our focus on sustainability, coupled with the high quality of our produce, positions us to capture a substantial share of this growing market.

Our target customers are health-conscious individuals and families residing in Boston who prioritize quality, freshness, and sustainability in their food choices. These consumers are typically well-informed about the benefits of locally grown produce and are willing to invest in products that support their health and environmental values. Additionally, we cater to local businesses, such as restaurants and cafes, looking to enhance their menus with fresh, high-quality ingredients. Understanding the preferences and values of our target customers enables us to tailor our offerings and marketing strategies to meet their specific needs, fostering a loyal customer base committed to supporting local, sustainable agriculture.

Top Competitors: – Local Organic Farms: Offering a similar range of fresh, organic produce. – Big Agriculture: Competing on price and scale but lacking in local and sustainable practices.

Competitive Advantages: Our competitive edge lies in our unwavering commitment to sustainability and the quality of our produce. Unlike big agricultural companies, we focus on local, sustainable farming practices that resonate with our target market. Additionally, our direct engagement with the community through farm-to-table events and partnerships with local businesses sets us apart, creating a unique brand experience that cannot be replicated by our competitors.

Our marketing strategy emphasizes the exceptional quality, sustainability, and community focus of our products and services. By leveraging a robust online presence, including social media and a user-friendly website, we aim to connect with our customers on a deeper level, sharing our story and the benefits of sustainable farming. Our promotional efforts extend beyond the digital realm, with community engagement initiatives, participation in local farmers’ markets, and partnerships with local restaurants and cafes playing a crucial role in building our brand and expanding our reach. These efforts are complemented by public relations campaigns and sponsorships of community events, all designed to enhance our visibility and reputation in the market. Through a combination of online marketing, community engagement, and strategic partnerships, we aim to position GreenAcres Harmony as the go-to source for fresh, locally grown produce in Boston.

Our operations are centered around ensuring the highest quality and sustainability of our farm products. Key operational processes include sustainable farming practices, efficient supply chain management, and effective quality control measures. Milestones to be accomplished involve expanding our product range, increasing our market reach through partnerships, and achieving specific sustainability certifications that further validate our commitment to environmental stewardship. These operational strategies and milestones are designed to optimize our farm’s productivity and impact, ensuring that we not only meet but exceed our customers’ expectations.

Our management team comprises seasoned professionals with extensive experience in agriculture, business management, and sustainability. This diverse skill set ensures a holistic approach to running GreenAcres Harmony, from the day-to-day farm operations to strategic business planning and sustainability initiatives. Our team’s passion for sustainable agriculture and commitment to our community’s well-being are the driving forces behind our farm’s mission, guiding us towards achieving our goal of becoming a leader in sustainable farming in Boston.

Welcome to GreenAcres Harmony, a novel agricultural endeavor situated in the heart of Boston, MA. As a newly established farm, we pride ourselves on being a local source of high-quality produce and farm products. Recognizing the scarcity of premium local farms in our area, we have stepped up to fill this vital gap, aiming to serve the residents of Boston with the freshest and finest agricultural goods.

At GreenAcres Harmony, our offerings are diverse and cater to a wide range of dietary and culinary needs. Our product line includes a variety of fresh produce, ensuring that our customers have access to vegetables and fruits that are not only local but also surpass conventional quality standards. In addition to produce, we provide an assortment of dairy products, eggs, and meat products, all sourced from our farm where ethical and sustainable farming practices are paramount. Our apiary also allows us to supply honey, a natural sweetener and a kitchen staple for many of our customers. Our commitment to quality and freshness sets us apart and ensures that every item we sell is of the highest standard.

Located in the bustling city of Boston, MA, GreenAcres Harmony is strategically positioned to serve the local community efficiently. Our presence in Boston enables us to maintain close relationships with our customers, ensuring that we remain attuned to their needs and preferences. This proximity to our customer base is not just a logistical advantage but also fosters a sense of community and mutual support, which is central to our ethos.

Our confidence in the success of GreenAcres Harmony is grounded in several key factors. Firstly, our founder brings invaluable experience from previously running a successful farm, equipping us with the knowledge and skills necessary for our venture. Moreover, we stand out from our competitors by offering fresher and superior quality produce, dairy, eggs, meat, and honey. This commitment to excellence is what we believe will endear us to our customers and ensure our longevity in the market.

Since our inception on January 4, 2024, as a S Corporation, we have achieved several milestones that underscore our potential for success. Notably, we have developed a distinctive logo and company name that reflect our brand’s ethos and values. Additionally, we have secured an ideal location that not only facilitates our farming operations but also enhances our accessibility to customers. These accomplishments, while early in our journey, are indicative of our strategic approach and our dedication to establishing GreenAcres Harmony as a cornerstone of the Boston community.

The Farm industry in the United States is a significant sector of the economy, with a market size of over $400 billion. This industry includes a wide range of activities such as crop production, livestock farming, and agricultural services. The market size of the Farm industry is expected to continue growing steadily in the coming years, driven by increasing demand for food products, technological advancements in agriculture, and government support for the sector.

One of the key trends in the Farm industry is the growing popularity of organic and sustainable farming practices. Consumers are becoming more conscious of where their food comes from and are increasingly seeking out products that are produced in an environmentally friendly and socially responsible manner. This trend bodes well for GreenAcres Harmony, as a new Farm serving customers in Boston, MA, that focuses on sustainable farming methods and offers organic produce to its customers.

Another trend in the Farm industry is the increasing focus on local food production and distribution. Consumers are showing a preference for locally grown and sourced products, as they are perceived to be fresher, healthier, and better for the environment. GreenAcres Harmony, being located in Boston, MA, is well-positioned to take advantage of this trend by providing locally grown produce to its customers and establishing strong relationships with local restaurants, markets, and consumers.

Below is a description of our target customers and their core needs.

Target Customers

GreenAcres Harmony will target local residents in Boston, MA, who are increasingly seeking fresh, locally-sourced produce for their daily nutrition needs. This customer segment values sustainability and is willing to pay a premium for food that is grown in an environmentally friendly manner. By offering a range of organic fruits, vegetables, and other farm products, GreenAcres Harmony will cater to this growing demand among health-conscious consumers.

The farm will also attract families looking for fresh, high-quality ingredients to prepare their meals. Parents concerned with the nutritional value of their children’s diet will find GreenAcres Harmony’s offerings particularly appealing. The farm will tailor its product range to include kid-friendly options, making it easier for families to incorporate healthy eating habits into their routines.

In addition to serving individual consumers, GreenAcres Harmony will target local restaurants and small grocery stores seeking to differentiate themselves by offering locally-sourced, organic produce. Establishing partnerships with these businesses will not only expand the farm’s market reach but also strengthen the local food ecosystem in Boston, MA. This strategy will enable GreenAcres Harmony to become a key player in the community’s sustainable food movement.

Customer Needs

GreenAcres Harmony caters to the growing demand for high-quality fresh produce among Boston residents. Customers can expect a range of farm-fresh vegetables and fruits, harvested at the peak of their ripeness, ensuring maximum flavor and nutritional value. This emphasis on quality meets the desires of health-conscious consumers looking for nutritious food options.

In addition to fresh produce, GreenAcres Harmony provides a variety of dairy products, eggs, meat products, and honey, satisfying a broad spectrum of dietary preferences and needs. Customers appreciate the convenience of accessing a wide array of farm-to-table essentials under one roof. This variety ensures that households can enjoy fresh, wholesome meals, contributing to a healthier lifestyle.

Furthermore, GreenAcres Harmony understands the importance of ethical and sustainable farming practices in today’s environmentally aware society. Customers can trust that the products they purchase are produced with respect for the environment and animal welfare. This commitment not only fulfills the need for responsible consumption but also aligns with the values of many Boston residents, making GreenAcres Harmony a preferred choice for discerning shoppers.

GreenAcres Harmony’s competitors include the following companies:

Wilson Farm is known for its wide range of produce, including fresh fruits, vegetables, meats, and bakery items. They operate on a large scale and their products are available at competitive price points, making them accessible to a broad customer base. Wilson Farm is located in Lexington, MA, and serves the Greater Boston area, attracting customers looking for high-quality, locally-sourced food products. One of their key strengths is their reputation for quality and freshness, as well as their ability to offer a wide variety of products year-round. However, their size and focus on a broad market can sometimes lead to a less personalized shopping experience for customers seeking niche or artisanal products.

Meadow Mist Farm specializes in grass-fed meats, free-range eggs, and a selection of dairy products, including artisanal cheeses. They are based in Lexington, MA, and cater to customers prioritizing ethically raised and organic products. Their products are priced at a premium, reflecting the quality and sustainable farming practices used. Meadow Mist Farm serves a niche market of health-conscious consumers and those interested in supporting local, sustainable agriculture. Their key strength is their commitment to environmental stewardship and animal welfare, which resonates well with their target customer segment. However, their focus on a specific range of products and higher price points may limit their appeal to a broader audience.

Pakeen Farm, located in Canton, MA, offers a unique blend of products and services, including a pick-your-own operation for fruits like apples and pumpkins, a Christmas tree farm, and a farm stand selling a variety of local produce and goods. They serve customers in the Greater Boston area looking for family-friendly agricultural experiences as well as high-quality, locally-grown produce. Pakeen Farm’s pricing is competitive, especially for activities and experiences, which attracts a diverse customer base. Their strength lies in their ability to provide a multifaceted farm experience that combines retail with agri-tourism. However, their seasonal operations and dependence on weather conditions can be seen as a weakness, as it may affect their revenue and customer flow outside of peak seasons.

Competitive Advantages

At GreenAcres Harmony, we take pride in offering fresher and better quality fresh produce, dairy products, eggs, meat products, and honey compared to our competitors. Our commitment to sustainability and eco-friendly farming practices not only ensures the health and safety of our customers but also contributes to the preservation of our planet. We utilize organic farming techniques that enhance the nutritional value and taste of our products, making them superior in every aspect. Our close proximity to Boston allows us to deliver our products fresh, ensuring that our customers enjoy the full flavor and benefits of our offerings. This direct farm-to-table approach minimizes the time between harvest and consumption, which is a key factor in maintaining the freshness and quality of our products.

In addition to our premium product offerings, our innovative business model incorporates a customer-centric approach that sets us apart. We engage with our customers through community-supported agriculture (CSA) programs, farm tours, and educational workshops that foster a deeper understanding and appreciation for sustainable farming practices. By doing so, we not only build a strong, loyal customer base but also create a sense of community around our brand. Our dedication to transparency and ethical farming practices resonates with consumers who are increasingly conscious of the environmental and social impact of their purchasing decisions. Furthermore, our use of technology and data analytics allows us to optimize our operations and tailor our offerings to meet the specific needs and preferences of our customers, providing us with a significant competitive advantage in the Boston market.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

At the heart of GreenAcres Harmony’s offerings is a wide range of fresh produce, encompassing everything from leafy greens to succulent fruits and crisp vegetables. This diverse selection caters to the needs of health-conscious consumers seeking nutrient-rich options. Prices for their fresh produce generally range from $2 to $4 per pound, reflecting both the quality and freshness that the farm prides itself on.

In addition to fresh produce, GreenAcres Harmony provides a variety of dairy products. Their range includes fresh milk, cheese, and yogurt, all produced from cows and goats raised in a natural and healthy environment. The prices for their dairy products are competitive, with milk selling for around $4 per half gallon, cheese priced at $6-$10 per pound depending on the variety, and yogurt at $5 per quart. These products are not only a testament to the farm’s commitment to quality but also to their dedication to sustainable farming practices.

Eggs are another staple at GreenAcres Harmony, offering consumers the choice of purchasing eggs sourced from chickens that roam freely in pastures. This free-range approach ensures that the eggs are not only fresher but also richer in nutrients compared to those from caged birds. The average price for a dozen eggs is set at $5, which is a reflection of their quality and the ethical farming practices employed by GreenAcres Harmony.

For those interested in meat products, GreenAcres Harmony offers a selection of beef, pork, and poultry. All their livestock are raised in a stress-free environment, allowing them to grow at a natural pace without the use of growth hormones or antibiotics. This results in meat that is not only healthier but also more flavorful. The prices for their meat products vary, with beef priced at around $10 per pound, pork at $8 per pound, and poultry at $6 per pound. These prices are indicative of the farm’s commitment to providing high-quality, sustainable, and ethically raised meat to the community.

Finally, GreenAcres Harmony produces honey, a sweet addition to their product lineup. Their honey comes from bees that pollinate the very crops and flowers on the farm, ensuring a product that is pure and of high quality. A 12-ounce jar of honey is priced at approximately $8, offering a natural sweetener option that supports local agriculture and promotes the health of the local ecosystem.

Overall, GreenAcres Harmony’s range of products and services is designed to meet the growing demand for locally sourced, sustainable, and ethical food choices. Their pricing strategy reflects their commitment to quality, sustainability, and the support of local agriculture, making them a valued addition to the Boston community.

Promotions Plan

GreenAcres Harmony embarks on an ambitious journey to captivate the hearts and palates of Bostonians with its array of fresh, sustainably grown farm products. Recognizing the vast potential and the competitive nature of the market, the farm employs a multifaceted promotional strategy designed to create a strong brand presence, foster community engagement, and drive sales. At the core of these efforts lies a robust online marketing strategy, complemented by a variety of other innovative promotional tactics.

Online marketing emerges as a pivotal component of GreenAcres Harmony’s promotional arsenal. The farm will leverage the power of social media platforms like Instagram, Facebook, and Twitter to connect with potential customers, share the farm’s story, and showcase its products through visually appealing content and engaging stories. Email marketing campaigns will serve as a direct channel to communicate with subscribers, offering them exclusive insights, promotions, and updates on the farm’s offerings. Furthermore, a user-friendly website will act as the digital storefront for GreenAcres Harmony, featuring an online shop where customers can conveniently purchase products, learn about sustainable farming practices, and stay informed about upcoming events and workshops.

Yet, online marketing is just the beginning. GreenAcres Harmony will also invest in community engagement initiatives to build meaningful relationships with local residents and businesses. Hosting farm-to-table events, workshops, and tours on-site will invite the community to experience the farm’s operations firsthand, fostering a deeper connection with the brand. Partnerships with local restaurants and cafes to supply fresh produce will not only expand the farm’s reach but also underscore its commitment to supporting local economies and sustainability.

To further amplify its visibility, GreenAcres Harmony will participate in local farmers’ markets and food festivals. These events offer invaluable opportunities to engage directly with customers, receive immediate feedback, and increase brand recognition through face-to-face interactions. Offering product samples and showcasing the quality and freshness of its produce will help GreenAcres Harmony stand out in a crowded marketplace.

Additionally, public relations efforts will play a crucial role in boosting the farm’s profile. Crafting press releases and working with local media outlets to feature stories about GreenAcres Harmony’s initiatives, achievements, and contributions to the community will enhance its reputation and credibility among consumers. Sponsoring local community events and initiatives will further demonstrate the farm’s commitment to giving back and supporting the well-being of its community.

In conclusion, GreenAcres Harmony’s promotional strategy is a comprehensive blend of online marketing, community engagement, participation in local events, and public relations efforts. By effectively implementing these tactics, GreenAcres Harmony expects to attract a loyal customer base, increase its market share, and contribute positively to the sustainability and health of the Boston community.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of GreenAcres Harmony, there are several key day-to-day operational processes that we will perform.

• Monitoring and Adjusting Crop Health: We continuously monitor the health of our crops, using both traditional methods and modern technology. This includes checking for pests, diseases, and ensuring optimal soil conditions. Any issues are addressed immediately to prevent crop loss.
• Harvesting and Post-Harvest Handling: Daily assessments determine which crops are ready for harvest. We then follow strict post-harvest handling protocols to ensure the produce remains fresh and high-quality until it reaches the customer.
• Order Fulfillment and Delivery: We process customer orders promptly, organizing and packing produce for delivery. Our delivery system is optimized for efficiency, ensuring customers in Boston, MA, receive their orders in a timely manner.
• Customer Service and Feedback: We maintain open lines of communication with our customers for inquiries and feedback. This helps us improve our services and resolve any issues swiftly.
• Inventory Management: We manage our inventory closely, tracking produce availability and supply levels to meet customer demand without overproducing. This process includes forecasting demand based on historical data and current trends.
• Quality Control: Every batch of produce undergoes quality control checks to ensure it meets our high standards. This includes visual inspections and, if necessary, taste tests.
• Financial Management: Daily financial transactions are recorded and analyzed. This includes tracking income from sales and managing expenses such as labor, seeds, and equipment maintenance.
• Equipment and Infrastructure Maintenance: Regular maintenance checks and repairs of our farming equipment and infrastructure ensure that operations run smoothly and efficiently without unexpected disruptions.
• Marketing and Promotions: We engage in daily marketing activities to promote our farm and its products. This includes social media updates, email newsletters, and participation in local food markets.
• Compliance and Sustainability Practices: We ensure all farming practices comply with local regulations and strive for sustainability. This involves water conservation, using organic farming methods, and reducing waste.

GreenAcres Harmony expects to complete the following milestones in the coming months in order to ensure its success:

• Secure the Farm Location: Finalize the acquisition or lease of agricultural land within a reasonable distance from Boston, MA, ensuring that the land is fertile and suitable for the types of crops and livestock GreenAcres Harmony intends to produce.
• Obtain Necessary Permits and Licenses: Navigate through local, state, and federal regulations to acquire all necessary permits and licenses required for farming operations, including but not limited to environmental, health, and business operating permits.
• Build and Prepare Farm Infrastructure: Develop the necessary farm infrastructure, including irrigation systems, greenhouses, livestock enclosures, and storage facilities, ensuring that all structures are built to meet or exceed industry standards for sustainability and efficiency.
• Launch Our Farm: Officially start farming operations by planting the first crops and/or acquiring the first batch of livestock. This launch includes initiating marketing efforts to build brand awareness within the target market of Boston, MA.
• Establish Distribution Channels: Forge relationships with local markets, restaurants, and food distributors in the Boston area, as well as setting up an online sales platform, to ensure that GreenAcres Harmony has multiple avenues for selling its products directly to consumers and through B2B sales.
• Implement Sustainable Practices: Fully integrate sustainable and eco-friendly farming practices into daily operations, such as composting, organic farming, water conservation techniques, and renewable energy use, to not only mitigate environmental impact but also to appeal to eco-conscious consumers.
• Reach $15,000/Month in Revenue: Achieve the financial milestone of generating at least $15,000 in monthly sales from the sale of produce and livestock. This goal is critical for demonstrating the farm’s viability and supporting further growth and investment.
• Develop a Loyal Customer Base: Through quality products, excellent customer service, and community engagement, build a loyal customer base that not only regularly purchases GreenAcres Harmony products but also advocates for the brand within their networks.
• Evaluate and Expand Product Lines: Based on customer feedback and market demand, periodically evaluate the farm’s product offerings and consider expanding into new crops, livestock, or value-added products such as jams, cheeses, or meats to diversify income sources and meet market needs. Completing these milestones will position GreenAcres Harmony for long-term success by ensuring operational efficiency, regulatory compliance, market presence, and financial stability.

GreenAcres Harmony management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Chloe King, President

Chloe King, President, brings a wealth of experience to GreenAcres Harmony, backed by a proven track record of success in the agricultural sector. Having successfully managed a farm previously, Chloe possesses a deep understanding of the operational, financial, and strategic facets of running a sustainable agricultural business. Her leadership skills, combined with her hands-on experience in farm management, position her perfectly to steer GreenAcres Harmony toward achieving its mission of sustainable farming and community engagement. Chloe’s ability to navigate the challenges of agricultural business, from crop production to market strategies, makes her an invaluable asset to the team and a key player in ensuring the long-term success of GreenAcres Harmony.

To reach our growth goals, GreenAcres Harmony requires significant financial investment. This funding will be allocated towards expanding our farming operations, enhancing our marketing efforts, and further developing our sustainability initiatives. Our financial plan outlines the need for capital investment to support these areas, ensuring that we can continue to provide our customers with high-quality, sustainable produce while also expanding our reach and impact within the community.

Financial Statements

Balance sheet.

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

Farm Business Plan Example PDF

Download our Farm Business Plan PDF here. This is a free farm business plan example to help you get started on your own farm plan.  

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Agricultural Business Plan Template

Written by Dave Lavinsky

Agricultural Business Plan

You’ve come to the right place to create your Agricultural business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Agricultural companies.

Below is a template to help you create each section of your Agricultural business plan.

Executive Summary

Business overview.

Schrute’s Roots is a startup agricultural business that produces crops for Scranton, Pennsylvania and the surrounding area. Schrute’s Roots will specifically grow root vegetables, including potatoes, onions, and beets. The company’s mission statement is to work hard to grow these vegetables organically and without any chemicals. We will sell our produce at local farmer’s markets as well as to local restaurants and other establishments that would like to use or sell our produce.

Schrute’s Roots is owned and led by Dwight Schrute. Dwight has been a farm operations manager for the past twenty years, bringing a plethora of knowledge and skills that will prove to be invaluable to all aspects of the business. After working as a farm operations manager, Dwight desired to run his own agricultural farm business that grows organic produce and benefits the local community. He will utilize his prior knowledge and experience to manage crop production, operations, and other aspects of the business.

Product Offering

Schrute’s Roots grows a variety of root vegetables for Scranton, Pennsylvania and the local community. All produce will be organically grown. We alternate our crops, so the exact crops that are grown will be dependent on the season and current crop cycle. Some crops that we plan to grow include the following:

Customer Focus

Schrute’s Roots will primarily serve the residents and businesses of Scranton, Pennsylvania and the surrounding areas. Any individual or establishment that is interested in purchasing our crops is welcome to partner with us. We will sell our crops to individuals at local farmer’s markets and directly to wholesalers, grocery stores, and restaurants.

Management Team

Schrute’s Roots’ most valuable asset is the expertise and experience of its founder, Dwight Schrute. Dwight has been a farm operations manager for the past twenty years, bringing a plethora of knowledge and skills that will prove to be invaluable to all aspects of the business. After working as a farm operations manager, Dwight desired to run his own agricultural business that grows organic produce and benefits the local community. He will utilize his prior knowledge and experience to manage crop production, operations, and other aspects of the business.

Success Factors

Schrute’s Roots will be able to achieve success by offering the following competitive advantages:

• Management: Schrute’s Roots’ management team has years of experience in agricultural operations, which will prove invaluable to all aspects of the business.
• Relationships: Having lived in the community for twenty years, Dwight Schrute knows all of the local leaders, media, and other influencers. As such, it will be relatively easy for Schrute’s Roots to build brand awareness and an initial customer base.
• Quality products at affordable pricing: Schrute’s Roots will provide quality products at affordable pricing, as it has high-quality equipment and uses the latest techniques.

Financial Highlights

Schrute’s Roots is currently seeking $750,000 to start the company. The funding will be dedicated towards securing the land and purchasing equipment and supplies. Funding will also be dedicated towards three months of overhead costs and marketing costs. Specifically, these funds will be used as follows:

• Land: $200,000
• Equipment: $200,000
• Three Months of Overhead Expenses (payroll, utilities): $150,000
• Marketing Costs: $100,000
• Working Capital: $100,000

The following graph below outlines the pro forma financial projections for Schrute’s Roots.

Company Overview

Who is schrute’s roots.

Schrute’s Roots is a startup agricultural business that produces crops for Scranton, Pennsylvania and the surrounding area. Schrute’s Roots will specifically grow root vegetables, including potatoes, onions, and beets. The company’s mission is to grow vegetables organically and without any chemicals. We will sell our produce at local farmer’s markets as well as to local restaurants and other establishments that would like to use or sell our produce.

  Schrute’s Roots is owned and led by Dwight Schrute. Dwight has been a farm operations manager for the past twenty years, bringing a plethora of knowledge and skills that will prove to be invaluable to all aspects of the business. After working as a farm operations manager, Dwight desired to run his own agricultural business that grows organic produce and benefits the local community. He will utilize his prior knowledge and experience to manage crop production, operations, and other aspects of the business.

Schrute’s Roots’ History

Dwight Schrute incorporated Schrute’s Roots as an S-corporation on May 1st, 2023. The operations aspects of the business will be run from Dwight’s home, while the agricultural aspects will be run from the land purchased for crop production.

Since incorporation, the company has achieved the following milestones:

• Found land to grow the crops and wrote a letter of intent to purchase it
• Developed the company’s name, logo, and website
• Determined agricultural equipment and inventory requirements
• Began recruiting key employees

Schrute’s Roots’ Services

Industry analysis.

The agricultural industry is vital to all communities. The crops and products grown by local farmers and crop production companies are essential to the health of local communities. They provide jobs to the locals and result in locally grown food that the nearby residents can purchase. Larger agriculture businesses do not offer these benefits to smaller communities. Because of this, there has been a greater demand and emphasis on the sustainability of local agricultural companies that can directly benefit the local community.

Furthermore, market research shows that local communities are demanding that crop production and other agricultural companies grow their products organically. Organic foods are much healthier for individuals to eat because they provide more nutrition and aren’t laced with chemicals. Improved technology and research into organic methods are making this form of crop production more profitable and sustainable.

Therefore, with the increasing demand for local organic farms, we are confident that Schrute’s Roots will succeed in the local market and benefit the residents of the Scranton area.

Customer Analysis

Demographic profile of target market.

Schrute’s Roots will serve the industries and community residents of Scranton, Pennsylvania and its surrounding areas. We will sell our produce at farmer’s markets to individuals and directly to establishments that wish to partner with us.

The demographics of Scranton, Pennsylvania are as follows:

Customer Segmentation

Schrute’s target audience segments include:

• Individuals
• Restaurants
• Grocery Stores

Competitive Analysis

Direct and indirect competitors.

Schrute’s Roots will face competition from other agriculture businesses. A description of each competitor company is below.

AgraFarm is one of the largest raw food manufacturers in the U.S., owning a 15,000-acre farm for agriculture. It has well-established connections with big FMCG companies and has been thriving in the agricultural industry for 12 years. It also has automated equipment and machines, which helps in improving its operations and reducing costs. AgraFarm is also known for delivering large orders at the right time without delay.

BDA Farms was established in 1998. BDA Farms is a very well-known company that provides good quality organic produce to companies. It also has a very good brand value, and its product packaging is second to none. BDA Farms is located in Scranton, Pennsylvania, and it has a very effective distribution and supply chain network.

BeetFarms was initially a beets producer company and then branched out to other vegetables. BeetFarms is now one of the ten largest vegetable producers in the state. The Company’s packaging and processing units are located in Scranton, Pennsylvania. It has recently acquired other local vegetable producers, expanding its operations as well as limiting the variety of farms producing vegetables for the community.

Competitive Advantage

Schrute’s Roots will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Schrute’s Roots will offer the unique value proposition to its clientele:

• Production of high-quality organic produce
• Affordable pricing
• Providing excellent customer service and customer experiences

Promotions Strategy

The promotions strategy for Schrute’s Roots is as follows:

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The company will use social media to develop engaging content in terms of various forms and technologies of commercial cultivation and post customer reviews that will increase audience awareness and loyalty.

Website/SEO

Schrute’s Roots will develop a professional website that showcases pictures of the farm and the products we will grow. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Industry Events

By attending regional farming conferences, association meetings, and symposia, Schrute’s Roots will network with agricultural industry leaders and seek referrals to potential customers.

Direct Mail

The company will use a direct mail campaign to promote its brand and draw customers, as well. The campaign will blanket specific neighborhoods with simple, effective mail advertisements that highlight the credentials and credibility of Schrute’s Roots as a high-quality crop production agriculture business.

Schrute’s Roots’ pricing will be competitive. Pricing will be about 50% lower than retail prices to allow wholesalers and retailers to earn their margins.

Operations Plan

Operation Functions: The following will be the operations plan for Schrute’s Roots.

• Dwight Schrute will be the Owner and President of the company. He will oversee all staff and manage client relations. He will help with the produce cultivation until he has hired a full staff of farmhands. Dwight has spent the past year recruiting the following staff:
• Meredith Grant – will oversee all administrative aspects of running the farm. This will include bookkeeping, tax payments, and payroll of the staff.
• Kevin Baird – Head Farmhand who will oversee the farming staff and day to day operations.
• Oscar Smith– Assistant Farmhand who will assist Kevin.

Milestones:

Schrute’s Roots will have the following milestones completed in the next six months.

• 07/202X Finalize land purchase
• 08/202X Design and build out Schrute’s Roots
• 09/202X Hire and train initial staff
• 10/202X Kickoff of promotional campaign
• 11/202X Launch Schrute’s Roots
• 12/202X Reach break-even

Financial Plan

Key revenue & costs.

Schrute’s Roots’ revenues will come from the sales of root vegetables to its customers and local food establishments.

The major cost drivers for Schrute’s Roots will be labor expenses, land purchase, equipment purchases and maintenance, and marketing plan expenses.

Funding Requirements and Use of Funds

• Three months of overhead expenses (payroll, utilities): $150,000
• Marketing costs: $100,000
• Working capital: $100,000

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number of customers per month:
• Annual equipment maintenance costs: $20,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Agricultural Business Plan FAQs

What is an agricultural business plan.

An agricultural business plan is a plan to start and/or grow your agricultural business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Agricultural business plan using our Agricultural Business Plan Template here .

What are the Main Types of Agricultural Businesses?

There are a number of different kinds of agricultural businesses , some examples include: Animal feed manufacturing, Agrichemical and seed manufacturing, Agricultural engineering, Biofuel manufacturing, and Crop production.

How Do You Get Funding for Your Agricultural Business Plan?

Agricultural businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Agricultural Business?

Starting an agricultural business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Agricultural Business Plan - The first step in starting a business is to create a detailed agricultural business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your agricultural business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your agricultural business is in compliance with local laws.

3. Register Your Agricultural Business - Once you have chosen a legal structure, the next step is to register your agricultural business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your agricultural business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Agricultural Equipment & Supplies - In order to start your agricultural business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your agricultural business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

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Farming Business Basics

A collection of tools, guides and information related to the business of agriculture. These resources are designed to help producers establish and sustain a profitable farm business

Get Started! A Guide to USDA Resources for Historically Underserved Farmers and Ranchers Get Started! A Guide to USDA Resources for Historically Underserved Farmers and Ranchers is a multi-agency publication that provides information on assistance and targeted opportunities available to minority, women, veteran, beginning and limited resource producers.

How to Start a Farm: Beginning Farmers and Ranchers New to farming? Want to learn how to start a farm? USDA offers additional assistance to beginning farmers and ranchers. USDA considers anyone who has operated a farm or ranch for less than ten years to be a beginning farmer or rancher. USDA can help you get started or grow your operation through a variety of programs and services, from farm loans to crop insurance and conservation programs to disaster assistance.

Farm Service Agency (FSA) Webinars Upcoming and past FSA webinars, covering topics like land, capital, market access, tax education, heirs’ property and more.

How to Start a Farm Checklist Use the New Farmers Checklist to understand the steps you might need to take before setting up your operation.

Beginning Farmers and Ranchers Outreach Coordinators USDA team members can help you understand the USDA’s process and find the appropriate assistance for your operation.

Small Farm Funding Guide Find links to full-text guides on how to start a small farm business and develop business and marketing plans. Learn more about funding programs for beginning and experienced farmers, technical assistance contacts, disaster assistance and organizations with available resources.

Planning Your Farming Business Key resources for planning, setting up and financing your business and preparing for your visit to a USDA Service Center.

Small and Mid-Sized Farmer Resources This page provides small and mid-sized producers valuable resources and program information about access to capital, land management and conservation practices, managing risk, finding local markets and other educational resources.

Outreach and Small Business Assistance The Office of Small and Disadvantaged Business Utilization (OSDBU) offers vendor outreach sessions, hosts rural small business outreach events, helps foster small business connections, offers training for agency Contracting Officers and Program Managers, presents on small business contracting opportunities and provides one-on-one guidance to farmers and ranchers.

Solutions for Small-Scale Farms Fact Sheets Introductory fact sheets that provide an overview of NRCS’s technical services, conservation practices and management concepts. Topics include abandoned well plugging, fencing, forest farming and runoff management.

Conservation Technical Assistance and Resources Conservation technical assistance is the help NRCS and its partners provide to land users related to natural resource management. This page provides links to documents to assist with a variety of ecological and engineering issues such as rangeland health assessments, guidance for estimating soil moisture and more.

Collection of Conservation Assistance Resources Useful resources on conservation at USDA, including:

• Conservation Concerns Tool to explore conservation issues impacting productivity
• Conservation at Work Video series on the benefits of different conservation practices
• Step-by-step process for accessing USDA Conservation Assistance

Key Programs Catalog To discover USDA conservation programs that may be right for you, visit the Key Programs Catalog.

NRCS Registry of Technical Service Providers Technical service providers (TSPs) offer planning, design and implementation services to agricultural producers such as farmers, ranchers and private forest landowners, on behalf of the Natural Resources Conservation Service (NRCS). This registry allows agricultural producers and private forest landowners to find a certified TSP in their area.

Disaster Recovery USDA is here to help you prepare for and recover from the impacts of natural disasters and market volatility. USDA provides a suite of disaster assistance programs to help offset losses as well as crop insurance and other coverage options to help manage risk and provide a safety net.

Crop and Livestock Insurance Helpful resources to make crop and livestock insurance information readily available, including:

• Calculating premiums
• Locating agents
• Downloading files on demand
• Policy and reinsurance agreement information
• Insurance cycle details from the application process to the claims process

Noninsured Crop Disaster Assistance Program (NAP) Learn more about NAP, a program that provides financial assistance to producers of noninsurable crops when low yields, loss of inventory, or prevented planting occur due to natural disasters.

One central entry point for you to access information and help from USDA.

AskUSDA.gov | [email protected] | 1-833-ONE-USDA

Page last updated: July 5, 2023

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Corporate fertilizer plan pushes sustainability, ‘this isn’t going to go away’, n. american farm groups ask gov’ts to act on rail dispute, wp rail stoppage coverage.

Published: August 20, 2024

Convincing farmers to try something new isn’t the easiest task.

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Wealth of chickpeas will affect export market

SASKATOON — The United States could be sitting on a massive stockpile of kabuli chickpeas by the end of the…

So, over the last few years, Nutrien Ag Solutions must be doing something right.

Related story: ‘This isn’t going to go away’

It has persuaded a significant number of Prairie farmers to sign up for its Sustainable Nitrogen Outcomes program.

“Canada has been really great. We started with 40,000 acres in 2021…. We’re over 700,000 acres enrolled this year,” said Sally Flis, the company’s director of sustainability program design and outcome management.

The program is based upon the 4R nutrient stewardship plan, which is using the right rate, right time, right source and right place when applying fertilizer.

“What the grower has to do, to participate, at a minimum is write a 4R nutrient stewardship plan,” Flis said.

“What’s been kind of interesting to find out is that a lot more growers than we expected … don’t necessarily have a written plan that’s signed off by a 4R certified agronomist. That’s been an entry point for these growers…. Let’s actually write it down and make a plan.”

Nutrien is one of several organizations in Canada, including Farm Credit Canada, that are attempting to adjust farmer practices and cut greenhouse gas emissions from nitrogen fertilizer.

The primary concern is nitrous oxide, a powerful greenhouse gas.

One kilogram of N20 released into the atmosphere is equivalent to about 300 kg of carbon dioxide.

“For (the) sustainable nitrogen outcomes program, that’s our main goal (cutting nitrous oxide),” Flis said.

There are three levels in the program — beginner, intermediate and advanced.

“As they go up in … implementation, they can achieve a bigger payment because they’re going to achieve more (N2O) reductions,” Flis said.

“An intermediate grower has to have their 4R plan and use an enhanced efficiency nitrogen (EEF) fertilizer.”

At the advanced level a grower needs a 4R plan and must use an EEF and a variable rate application of nitrogen.

Growers who participate don’t receive a cheque in the mail. Instead, Nutrien Ag Solutions puts a credit on their account.

“You get paid on the number of tonnes of carbon equivalent emission reductions,” Flis said.

“You have an account with us.… You’re going to get a positive deposit on that account, from us.”

The Sustainable Nitrogen Outcomes program is part of a much larger effort at Nutrien to help growers adopt sustainable agricultural products and practices on 75 million acres globally by 2030.

“We measured, documented and calculated outcomes on two million sustainably engaged acres in North America, South America and Australia … for crop quality, soil health, GHG emissions, water quality and biodiversity,” says the 2023 Nutrien sustainability report .

Page 82 of the report explains that global companies such as Nutrien face reputational risk if they do nothing about greenhouse gas emissions.

“The world is transitioning to lower-carbon options for consumer products, including food. Consumer and societal expectations are high for growers to drastically reduce emissions from agriculture,” the report says.

“Failure to meet these expectations can negatively impact the reputation of our company and our customers.”

At the farm level, the motivation to change practices probably has nothing to do with climate change or corporate ambitions.

If it makes agronomic and financial sense, farmers will give it a try.

“What we do in the field and what our crop consultants do in the field … is (about) good agronomy,” Flis said.

“Food companies, governments… can call it whatever they want…. At the end of the day, we are a leader in the field for (following) good agronomic practices and helping farmers make good decisions.”

About the author

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Harris Plans to Ban Grocery ‘Price Gouging.’ What Does the Evidence Say?

Price increases when demand exceeds supply are textbook economics. The question is whether, and how much, the pandemic yielded an excess take.

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By Jim Tankersley and Jeanna Smialek

Reporting from Washington

Vice President Kamala Harris’s economic agenda for her presidential campaign features an argument that blames corporate price gouging for high grocery prices.

That message polls well with swing voters. It has been embraced by progressive groups , which regularly point to price gouging as a driver of rapid inflation, or at least something that contributes to rapid price increases. Those groups cheered the announcement late Wednesday that Ms. Harris would call for a federal ban on corporate price gouging on groceries in an economic policy speech on Friday.

But the economic argument over the issue is complicated.

Economists have cited a range of forces for pushing up prices in the recovery from the pandemic recession, including snarled supply chains, a sudden shift in consumer buying patterns , and the increased customer demand fueled by stimulus from the government and low rates from the Federal Reserve. Most economists say those forces are far more responsible than corporate behavior for the rise in prices in that period.

Biden administration economists have found that corporate behavior has played a role in pushing up grocery costs in recent years — but that other factors have played a much larger one.

The Harris campaign announcement on Wednesday cited meat industry consolidation as a driver of excessive grocery prices, but officials did not respond on Thursday to questions about the evidence Ms. Harris would cite or how her proposal would work.

There are examples of companies telling investors in recent years that they have been able to raise prices to increase profits. But even the term “price gouging” means different things to different people.

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