The Basic plan includes a business name availability search through your state and the business formation service, with full customer support. It also offers a few extras, including a digital welcome packet and a business website. You’ll also have access to your formation documents online at any time.
This plan is a good value and appropriate for entrepreneurs with a limited budget who just want to get their business up and running and plan to handle annual reporting and the operating agreement themselves. You can add additional services at the time of purchase or later.
This plan, at the cost of state fees only, is of great value.
The Pro plan includes all the services included in the Basic plan, but with the addition of an operating agreement, an EIN, a business license guide, and initial phone consultations with specialists.
This plan, with all that’s included, is an excellent value.
The Premium plan includes everything in the Pro plan with the advantage of unlimited 30-minute attorney consultations and changes to your LLC for 30 days, plus hands-on guidance from a business attorney.
We asked email customer service about filing turnaround times and received a response in about 48 hours.
All times depend on the state’s turnaround time.
The LegalZoom plans are one-time charges and services, so there is no need to cancel. If you want to cancel an order, you can call the Customer Care Center at (800) 773-0888. If you’re canceling s subscription, you can cancel online through the “My Account” portal or call (888) 310-0151.
We did note that a few of the reviews of LegalZoom were about difficulties with cancellation.
We took our review a step further and actually went through the entire process to form a real LLC.
We had to choose a package, answer a few questions about the business, and quickly into the process, we were offered services that we could purchase in addition to the LLC formation.
We were offered to proceed with one of LegalZoom’s partner banks (Chase and Bank of America, or skip the step.
We finally got to the processing, where we could choose to speed up the process and add the Founder’s Kit.
We clicked the Expedited Processing button and opted out of the Founder’s Kit, and received our total price.
It was possible to pay the cost in three monthly installments (including a $5 monthly installment fee), or as one payment.
On the checkout page, we were prompted to select either payment in installments or a one-time fee and fill out the form. You can also sign in to your existing account here or create the account.
Since we didn’t have an account, we decided to create it. Then we went through another series of questions about our business, including how it would be named and the state it would be based in.
The entire process only took about 20 minutes. It was quite simple, but the upselling of other products was a bit intrusive.
We received an automated welcome email within minutes.
A short time later, we received a more personal welcome email.
All that was left to do was to wait for our filed documents. To our surprise and pleasure, we received them in 24 hours! We also received some other helpful documents, including instructions and a guide to our next steps, such as drafting an operating agreement.
We found this document to be quite helpful.
With our Legal Zoom account, we are able to access our documents online at any time.
After the process was completed, however, we did continue to receive emails upselling other products. This is to be expected but is a bit intrusive.
Overall, our experience with Legal Zoom was quite positive. We had no issues, everything was simple, and what we received is a good value for the money.
We tested all three forms of LegalZoom’s customer support, as detailed below.
When we tested the customer service response time through the online chat option, we received a response almost immediately.
We asked about the price of operating agreements and what determines the final price since it’s listed as “from $99”. The answer was that it was $99 for standard processing and $199 for rush processing.
The customer service agent was quick and polite, and after the chat, we received a follow-up email almost immediately.
Chat Support Rating:
Response time:
We called LegalZoom to ask a question about registered agent services. Our call was answered in two minutes, and the question was answered promptly. The question was whether registered agent services were included in any of the plans, and the answer was no.
The customer service representative was very professional and polite and made no sales pitches.
Phone Support Rating:
We asked email support what the standard filing time is vs. expedited filing. Our email was sent on a Saturday, and we received a response on Monday at about 11 a.m. The answer was polite and clear.
Email Support Rating:
The best way to learn about LegalZoom is to see what real customers thought of their experience. We visited the Better Business Bureau and Trustpilot.
LegalZoom is an accredited business with the Better Business Bureau and has an A+ rating. They have 4.63/5 stars from over 6,500 customer reviews.
The following aspects are emphasized as positive in BBB customer reviews:
The following aspects are emphasized as negative in BBB customer reviews:
LegalZoom has 4.6/5 stars on Trustpilot , from nearly 3000 reviews.
The following aspects are emphasized as positive in Trustpilot customer reviews:
The following aspects are emphasized as negative in Trustpilot customer reviews:
We explored similar services to LegalZoom to see how they stack up to the competition.
LegalZoom | ZenBusiness | Rocket Lawyer | Northwest Registered Agent | |
---|---|---|---|---|
Plans and Pricing | 3 plans, $0 - $299 | 3 plans, $0 - $349 | $99.99 plus state fees or free with member discount, which is $0.00 for 7 days ($39.99/month after) | One plan, $39 |
Registered Agent Service | Not included, $249 annually | Not included, $199 annually | $349 per year | Included for one year, then $125 |
Processing Time | Around seven to 10 days | Standard, expedited, or rush | Standard, rush | Varies from the state |
Money-Back Guarantee | 60 days | 60 days | 30 days | 90 days |
Our Rating | 4.2 | 4.7 | 4.0 | 4.6 |
Our Review | ||||
Website |
LegalZoom is more expensive than some competitors. However, they do offer a wider variety of legal services and have been in business for more than 20 years.
Your choice will ultimately depend on your specific needs, budget considerations, and preferences.
LegalZoom and ZenBusiness are both well-known providers of legal services, including business formation, but they have notable differences.
LegalZoom offers a comprehensive range of legal services beyond business formation, making it a versatile platform for various legal needs. However, LegalZoom tends to have higher pricing and additional upsells compared to ZenBusiness, which is often praised for its affordability and tiered packages that cater to different business requirements.
LegalZoom and Rocket Lawyer are both popular platforms for legal services, including business formation, but they have some distinct differences.
LegalZoom offers a wide range of legal services beyond business formation, making it a comprehensive solution for various legal needs. On the other hand, Rocket Lawyer focuses primarily on subscription-based legal services, offering access to legal documents, consultations, and other resources for a monthly fee.
While LegalZoom may have a broader range of services, Rocket Lawyer’s subscription model can be cost-effective for ongoing legal support.
LegalZoom offers a wide range of legal services beyond just business formation, making it a comprehensive platform for various legal needs.
However, LegalZoom tends to have higher pricing and upsells compared to Northwest Registered Agent, which provides a singular, competitively-priced package with essential business formation services.
Northwest Registered Agent is also known for its exceptional customer service and commitment to privacy.
LegalZoom was founded in 2001 by a group of entrepreneurs and attorneys. LegalZoom has helped more than 2 million businesses get started. The company employs more than 1,000 people, and the CEO is Dan Wernikoff.
According to LegalZoom, they are “a tech company that’s in the business of providing clarity, making things simple, and creating innovative services so that legal and tax help are accessible to every business owner, creator, and every family.”
As an entrepreneurial advisory site, we take our responsibilities seriously . We understand that countless entrepreneurs, and potential entrepreneurs, rely on our judgments and insights, particularly when it comes to creating their business.
As a result, our writers do their utmost to gain a comprehensive understanding of the services offered and the actual customer experience. In this case, we:
Thanks to this full immersion in the actual customer experience, our reviewer and team are able to provide the most complete and insightful review of LegalZoom’s LLC formation services.
A service like LegalZoom can make the business formation process easy for you and ensure that it’s done correctly. They provide customer support and additional services to support your business.
LegalZoom offers business formation services to handle the paperwork and cut through the red tape with your state, so you don’t have to. They also offer additional services, including registered agent services and an operating agreement.
Yes, all of their plan prices are one-time fees.
There are no fees or penalties to cancel your annual services with LegalZoom. If you want to cancel an order, you can call the Customer Care Center at (800) 773-0888. If you’re canceling s subscription, you can do it online through the “My Account” portal or call (888) 310-0151.
The LegalZoom Plans all offer a lot for the money, particularly their Basic Plan that costs state fees only.
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Brynne Conroy
“Verified by an expert” means that this article has been thoroughly reviewed and evaluated for accuracy.
Updated 4:21 a.m. UTC Sep. 3, 2024
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Rocket lawyer.
Free version available
Lowest published package price
Zenbusiness.
Via ZenBusiness’ website
Via Northwest Registered Agent’s website
Via Tailor Brands’ website
$0 + state fee + up to $50 Amazon gift card
Service time
Varies by State & Package
LegalZoom is an all-in-one stop for business formation services that’s been around since 2001. The online platform can help you complete tasks and processes, such as setting up your LLC and appointing your registered agent . It also has services for personal legal matters such as divorces, trusts and wills.
Rocket Lawyer is a similar company that’s been on the scene since 2008. It has a focus on small- to medium-sized businesses and provides many of the same personal legal services that LegalZoom does.
There are pros and cons of using each service. Today, we’ll dive into the similarities and differences. Bear in mind that while using an online platform can sometimes be cheaper than hiring a personal lawyer who can customize all your documents, both LegalZoom and Rocket Lawyer charge enough extra fees that it’s worth running the math on both options.
Rocket Lawyer and LegalZoom provide a similar suite of products, providing LLC formation services and legal consultations through their subscription plans. Both services can get quite pricey in terms of fees compared to other companies on our best LLC creation services roundup. However, if you want built-in legal help, it may be worth the cost, depending on your circumstances.
LegalZoom does provide a free Wix site to everyone who uses their LLC services, which is something Rocket Lawyer does not offer. That said, the amount of money you save by using Rocket Lawyer’s services over LegalZoom’s may be enough to justify paying for your own website independently. Plus, Rocket Lawyer allows you to view all of your documents via your online portal, while LegalZoom only provides limited access.
Of the two, Rocket Lawyer is the cheaper option for registered agent services. If you’re not a member, the fee is $149.99 per year, but if you do have a membership, the price is bumped down to $111.99 per year. At LegalZoom , you’ll pay $249 per year for registered agent services.
Both companies offer a similar level of service, uploading any documents received to your account and emailing you a notification. In some instances, LegalZoom will also send you a postcard via snail mail to notify you of particularly important documents.
Should your notifications contain any documents that would require attorney review or assistance, both services provide access to lawyers through additional subscription plans. These include free consultations, attorney discounts, document reviews and more.
Rocket Lawyer’s $39.99 per month membership plan includes attorney document defense, 30-minute lawyer consultations on any issue and up to 40% off Rocket Lawyer network attorney services. LegalZoom’s attorney plan starts at $39.08 per month (billed annually) and offers unlimited 30-minute legal consultations on new matters, annual business evaluations and legal checkups, a legal document review (up to 10 pages) and 25% off of attorney services.
BASE PLAN | MID-TIER PLAN | HIGH-TIER PLAN | REGISTERED AGENT SERVICES* | |
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*The registered agent is an annual recurring fee. In some cases, companies waive it for the first year or other specified period of time. It’s also included in some companies’ plans.
LegalZoom has three packages that can help you set up your LLC. You won’t be charged any fees by LegalZoom for the free basic package — but you will have to pay state filing fees. This package includes articles of organization, name check service, a Wix website and access to email and chat support. It lacks phone support.
The Pro package is the next largest. It includes everything in the basic package, plus an operating agreement, an EIN, a business license guide specific to your region and access to customer service by phone.
The Premium plan includes everything in the Pro package, plus free amendments to your LLC formation documents for the first 30 days. There are extra legal services but these are only 30-day subscriptions that come with a $49 per month fee after the first month. These trial services include attorney consultations and reviews of your legal contracts and documents, one copyright registration and a library of customizable legal forms.
Rocket Lawyer works differently. There aren’t tiers per se, but there are different prices for LLC formation depending on your membership status. If you purchase LLC formation services a la carte, you’ll pay $99.99 + state filing fees.
You can also subscribe to Rocket Lawyer’s entire suite of services for $39.99 per month, or $479.88 per year. You can bring this price down by paying annually instead of monthly. If you pay annually, membership only costs $239.99 per year. Right now, Rocket Lawyer is offering a free, 7-day trial for its subscription membership, so you could theoretically get the free LLC formation and then cancel your membership before the free week is up.
Just like with LegalZoom, “free” isn’t actually free. You’ll still have to pay state filing fees. Free LLC formation is only available to new members. Existing members get 25% off the $99.99 a la cart price. While both services charge a lot of extra fees, Rocket Lawyer’s prices are cheaper. Its membership plan offers deeper discounts on attorney services and additional discounts on business services such as tax preparation and trademark application services.
Learn more about LLC formation costs by reading our costs to start an LLC guide.
BASE PLAN | ONLINE DOCUMENT ACCESS | MOBILE APP | LEGAL SERVICES | |
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Affordable legal services is where Rocket Lawyer really shines. If you have a membership, you’ll get free access to common legal documents, Document Defense — a service in which a lawyer helps you enforce your business contracts — and the ability to ask a lawyer specific questions, 30-minute attorney consultations, 40% off of attorney services and 25% off Rocket Lawyer registered agent services. After the free trial is over, you’ll also get access to 30-minute consultations with a lawyer on new business matters only.
With the premium package, LegalZoom gives you 30 days of free 30-minute consultations with an attorney for new business matters only. They’ll also review new business documents and contracts. But after those first 30 days, you’ll be charged $49 per month for this service unless you cancel the subscription. LegalZoom has a similar arrangement for its copyright registration services and access to its legal forms library.
Both LegalZoom and Rocket Lawyer will research your business name before registering your LLC with the state. While both technically offer online document access, Rocket Lawyer comes out on top in this domain. You can access all of your documents via your online portal, while LegalZoom will only allow you to access articles of operation, operating agreements or bylaws, and signing instructions.
Both companies also have an app, but Rocket Lawyer’s app has earned far better user reviews. It has 4.9 stars in the App Store and 4.7 on Google Play. LegalZoom’s app is only available in the App Store, where it gets 3.3 stars. Negative reviews often contain complaints about both the app and LegalZoom’s services.
ANNUAL REPORT FILING | EIN | REAL ESTATE DOCUMENTS | |
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You’ll want to be careful before engaging with either Rocket Lawyer or LegalZoom’s services. There are lots of extra fees. For example, both companies provide annual report filing, but you’ll pay for it. At $49 compared to LegalZoom’s $99 fee, it’s less expensive at Rocket Lawyer than LegalZoom — even if you don’t have a Rocket Lawyer membership.
Employee Identification Numbers (EINs) are included in LegalZoom’s Pro and Premium packages. Technically, at Rocket Lawyer, an EIN will cost you $59.99. However, its customer service representatives recommend visiting the IRS’ website to file for an EIN yourself. It’s free through the IRS, and it is a relatively simple process. If you still want assistance, you may ask the sales department for a discount, which can get you as much as $20 off.
Rocket Lawyer has a more extensive library of documents for real estate, like eviction notices and affidavits of title. Granted, you’re getting a boilerplate template. If you want any modifications and want to ensure those modifications are legal, you have to pay to speak with a Rocket Lawyer attorney.
LegalZoom does customize your real estate documents, but it charges you to do so. Its offerings are also slimmer. In its suite of business products, it provides residential leases and quit claim deeds only, for which Rocket Lawyer does have free templates.
At LegalZoom, expedited quit claim deeds are $40 more expensive than those with standard delivery, but they’ll get to you faster. Standard quit claim deeds take five to seven days, while the expedited service cuts that time down to two days. For residential leases, the $29 rate gets you one week of revisions, while the $49 package gives you six months to make revisions.
24/7 CUSTOMER SUPPORT | PHONE SUPPORT | LIVE CHAT | KNOWLEDGE BASE/HELP | |
---|---|---|---|---|
Rocket Lawyer and LegalZoom both offer similar customer service features. Both companies offer phone service, but LegalZoom only offers it to Pro and Premium clients. That said, once you have access to customer support via phone, LegalZoom has more expansive hours. You can reach representatives from 5 a.m. through 7 p.m. PST on weekdays and 7 a.m. through 4 p.m. PST on weekends. Rocket Lawyer’s hours are only from 6 a.m. to 6 p.m. PT on weekdays.
Both companies offer live chat, but LegalZoom’s is more helpful. Many of the questions you may ask at Rocket Lawyer will get you a referral to their phone customer service line. The phone line is where you will find extremely helpful representatives to answer your questions.
Overall, both services are quite popular among users. Rocket Lawyer has a 4.7-star rating on Trustpilot with over 7,000 reviews. LegalZoom has a rating of 4.5 out of five stars on Trustpilot with over 3,000 reviews.
Both Rocket Lawyer and LegalZoom come with a lot of extra fees. There are cheaper LLC formation services out there when all is said and done.
However, if you’re looking for access to legal consultations, the fact that LegalZoom and Rocket Lawyer both provide them is a big deal. Between the two services, Rocket Lawyer’s subscription is cheaper. When you have this membership, it also knocks down the cost of other add-ons like registered agent services and annual report filings.
If weekend customer service hours are imperative, or you prefer to conduct customer service inquiries through live chat, LegalZoom may be the better fit. Just bear in mind that its premium customer support features are likely to be more expensive than going with a competitor with fewer support options.
In its free plan, Rocket Lawyer offers members free business document templates, ongoing legal support, a well-received mobile app and discounts on add-on services such as registered agent services and access to a network attorney. However, unlike many competitors, it does not offer free registered agent services in its plan, is somewhat expensive compared to other LLC formation services (at $239 per year) and does not offer a free plan for LLC formation services.
For example, ZenBusiness offers free LLC formation services with an annual report and ongoing compliance alerts free for the first year. And, Bizee and Inc Authority offer free registered agent services in their free LLC formation plans.
LegalZoom offers free LLC formation services, which include a free name check and Wix website, legal services in its Pro plan and a 60-day guarantee that either refunds your money or replaces the product with a satisfactory one.
However, its add-ons can be expensive. It also does not offer free registered agent services for the first year like many competitors do and its free plan has few features compared to some competitors’ free plans. For example, Bizee ’s free LLC formation plan includes free registered agent services for one year, and after the first year, its registered agent services are $119 per year compared to LegalZoom’s $249 per year.
Some LLC formation services offer deals and features LegalZoom does not. For example:
Blueprint is an independent publisher and comparison service, not an investment advisor. The information provided is for educational purposes only and we encourage you to seek personalized advice from qualified professionals regarding specific financial decisions. Past performance is not indicative of future results.
Blueprint has an advertiser disclosure policy . The opinions, analyses, reviews or recommendations expressed in this article are those of the Blueprint editorial staff alone. Blueprint adheres to strict editorial integrity standards. The information is accurate as of the publish date, but always check the provider’s website for the most current information.
Brynne Conroy has over 12 years of experience writing about money, with a particular focus on women's finances and small business lending and credit products. Her debut book was an Amazon #1 New Release across multiple categories, and she has been awarded a PEN America grant for the body of her work in the field. Find her bylines on LendingTree, Her Agenda, GoBankingRates, and Business Insider, and features on MSN Money, Jean Chatzky's HerMoney, and Yahoo Finance.
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